Global High-Visibility Clothing Market | Demand for High-visibility Clothing From Manufacturing Industry to Boost Market Growth

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The global high-visibility clothing market size is poised to grow by USD 120.22 million during 2020-2024, progressing at a CAGR of almost 2% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.

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Technavio has announced its latest market research report titled Global High-visibility Clothing Market 2020-2024 (Graphic: Business Wire)

The high-visibility clothing market is driven by the increasing demand for high-visibility clothing from the manufacturing industry. The manufacturing industry is one of the significant contributors to industrialized economies such as the US. The industry consists of different application areas that can pose diverse risks. Thus, a range of high-visibility clothing must be used at manufacturing sites to ensure the safety of workers. This has encouraged many high-visibility clothing manufacturers to offer a wide range of clothing. For instance, 3M Co. (3M) offers high-visibility clothing for the manufacturing industry. Some of its products are Workrite FR high-visibility glow vest, mesh vest, breakaway vest, and safety vest.

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Report Highlights:

  • The major high-visibility clothing market growth came from the durable segment in 2019, and is expected to witness the fastest growth during the next five years.

  • North America was the largest high-visibility clothing in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. This is attributed to the growing emphasis on green materials and processes in the manufacturing of high-visibility clothing

  • The global high-visibility clothing market is fragmented. 3M Co., Ansell Ltd., Ballyclare Ltd., Honeywell International Inc., KERMEL, Lakeland Industries Inc., NASCO Industries Inc., National Safety Apparel, True North Gear, and UniFirst Corp. are some of the major market participants. To help clients improve their market position, this high-visibility clothing market forecast report provides a detailed analysis of the market leaders.

  • As the business impact of COVID-19 spreads, the global high-visibility clothing market 2020-2024 is expected to have negative growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.

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Increasing Government Regulations will be a Key Market Trend

Every country has a governing body that focuses on the welfare and safety of employees. The governing bodies dictate strict norms and regulations on working conditions, employee safety, and the use of high-visibility clothing. These bodies also conduct safety inspections at facilities to ensure workplace safety. For instance, ANSI/ISEA 107 standard details the performance specifications for materials


Women’s football is growing but can the FA keep pace with demand? | Flo Lloyd-Hughes | Football

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It all kicked off on women’s football Twitter this month. Not because of something Phil Neville said, which is the usual cause of button bashing, but as a result of TV coverage, or lack thereof.

Women’s football fans are a unique, loyal and opinionated tribe. So the news that very few of the first-round of games in the Continental Cup, including the mouth-watering Chelsea-Arsenal match, were going to be available to watch live went down like a lead balloon.

The Conti Cup, in which Women’s Super League and second-tier Championship sides take part, has not been around very long and is a competition that hasn’t always been a favourite among fans or reporters, partly as a result of its group-stage format but also because until last season it had only ever been won by Arsenal or Manchester City. There are also no fans at games and probably won’t be for a while longer. As the Guardian’s Suzanne Wrack put it on Twitter: “If no one can see it and no one can hear it, then does the Conti Cup actually happen?”

Full reruns were available to watch the next day for free on the FA Player, the platform that the FA launched last season, and clubs could opt to stream the fixtures themselves if they wanted to, an option that Manchester United, Manchester City and Lewes took up, but beyond that it was anyone’s guess how the goals went in. So historically low is the coverage of the Conti Cup that it is the first year the FA has even offered full replay and highlights of early-round games the next day.

Fans of women’s football are used to not being able to see games. They are used to struggling to find decent highlights or accurate stats and fighting to get the name of their favourite player on the back of a shirt in the club shop. But at the start of this season things felt different, like times were finally changing.

Two million people watched the season-opening edition of the Women’s Football Show, the BBC’s highlights programme for the WSL, and the US superstars Tobin Heath and Christen Press reportedly sold more shirts for Manchester United than any male player in the first three days after their signings were revealed. This all follows a record-breaking 2019 Women’s World Cup. The arrival of names such as Sam Kerr, Pernille Harder, Alex Morgan and Rose Lavelle alongside new international rights deals seemed to mark a turning point for English women’s football.

You may ask why it is so terrible that a League Cup competition isn’t on television, when the Carabao Cup often has games left off the schedule. But imagine if Messi, Ronaldo, Hazard and Mbappé had all decided that they were going to play in the Premier League one season, no fans were allowed to see them at stadiums and there was a near-blackout of several games.

There is undeniable demand for content, but the demand is not being met


The Queen Reportedly Shut Down Prince Harry’s Demand That Meghan Markle Get Her Way on Her Wedding Day

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Photo credit: Max Mumby/Indigo - Getty Images
Photo credit: Max Mumby/Indigo – Getty Images

From Marie Claire

  • According to a new royal biography, Prince Harry and the Queen shared an awkward moment on the day of his royal wedding to Meghan Markle.

  • The moment in question reportedly went down after Meghan was denied her first-choice tiara for the big day, prompting Harry to declare “what Meghan wants, Meghan gets.”

  • According to royal historian Robert Lacey, the Queen stepped in with the final word, telling Harry in no uncertain terms that Meghan “gets the tiara that she’s given by me.”

Prince Harry and Meghan Markle’s time together in the royal family wasn’t always perfect. But, according to a new royal biography, their awkward run-ins with the other royals began as early as their wedding.

In his new book Battle of Brothers: William and Harry – The Inside Story of a Family in Tumult, royal historian Robert Lacey recounts a moment during the royal wedding when Harry butted heads with his grandmother, Queen Elizabeth.

The awkward moment apparently went down after Harry told staff members working on the royal wedding that “what Meghan wants, Meghan gets” after she was told she couldn’t wear her first-choice tiara for the big day. Apparently, the Queen wasn’t a fan of the declaration. In a short excerpt shared by the Mirror, Lacey writes:

“Not for the first time, nor sadly the last, the word ‘no’ pushed a button inside him and he flew into a rage. There were dressers and flunkies present, guarding and organizing the jewels, so it was inevitable that his now-famous exclamation should find its way to the outside world—What Meghan wants, Meghan gets!

Her Majesty did not approve. ‘Meghan cannot have whatever she wants,’ was was reported to have replied. ‘She gets the tiara that she’s given by me.”

It’s worth noting, of course, that there have been conflicting reports about Meghan and Tiaragate since the royal wedding. In their recent book Finding Freedom, royal authors Omid Scobie and Carolyn Durand offered a very different account of events. Scobie reiterated how well the tiara selection process went during an interview with True Royalty TV’s The Royal Beat.

“The tiara selection went wonderfully. The Queen was very happy, Meghan was very happy,” he said, according to the Mirror. “In fact Meghan’s words when that story came out were ‘how sad, I love my tiara.'”

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Could Demand Side Innovation Save Us?

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The fashion industry has been imploding for a while now and, thanks to the drastic changes COVID has brought, the need for a change is greater than ever. Over inflated inventory and constant surplus issues, all of which have been a thorn in the side for years, are even more painful and in danger of threatening retail than before. 

In the recent New York Times article, Sweatpants Forever, Irina Aleksande takes a look at just how fashion has been further imploding under the added weight of the Coronavirus. Stuck on a precipice of change since the 2008 recession, the industry has struggled to truly find its footing in terms of producing what consumers really want and need.

Pre-Recession 2008, fashion was at its peak. In fact, I was a part of that heyday of the fashion industry: New York Fashion Week, Barneys, big name designers and all that. But since then, things have been changing and markets have been evolving, all while the industry has struggled to keep up.

It’s not the same old guard world, where the industry itself sets the standard and the consumers buy into it. In fact, maybe that never actually worked. Even before the forced hand of COVID-19, there were hints of an industry listening more to the needs of its customers. Take for example the rise of social media and its hand in consumer behavior. While once trends were set by creative directors, now the true impact on product development comes from outside the fashion houses. Trends are now more dictated by influencers than prepackaged runway shows.

So how do we create an industry that allows us to support both the creativity of designers and still fulfills the practical and emotional component of fashion consumption? The balancing act might be found in consumer-centric brands that meld with backend business models taking into account business owners, customers and brands together: Demand Side Product Development.

So What Comes Next?

I propose that innovation strategy and the “jobs to be done” methodology have a strong place in fashion’s best path forward. That aforementioned methodology considers the customer struggle as the primary driver behind both product and content development. And it gets there via a dedicated, systematic process: customer interviews, mapping to timelines and then identifying the core emotional, social or functional jobs that potential products can fulfill. That research drives product development and conversion-oriented copy. I believe this could help answer the issues within the fashion industry by leaning into demand-based fashion.

In Bob Moesta’s newly released book, Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress, this concept is explored further. It’s no longer about “sales” as an entity, but more the concept of “selling” in that consumer needs and struggles should be what drives product development and content. By giving customers what they need but don’t even know to be


Asos quadruples profits, but shares plunge on ‘cautious’ demand note

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  • Asos posted a record 329% increase in pretax profit to £142.1 million ($184 million) in the year to August.
  • This was mainly down to it cutting around £50 million ($65 million) of costs.
  • Sales of sportswear, skincare, and makeup also boomed during lockdown.
  • But it said it was “cautious on the outlook for consumer demand” because of pressure on the disposable incomes of its customers, who are mainly in their 20s.
  • Asos shares fell by 9%, set for their largest one-day fall since mid-March.
  • Visit Business Insider’s homepage for more stories.

Asos more than quadrupled its profits in the year to August thanks to cost-cutting measure and a sportswear boom during lockdown, it announced on Wednesday.

But it warned that its target market, people in their 20s, were struggling economically. It was “cautious on the outlook for consumer demand, and will remain so until lifestyles and financial stability for our 20-something customers start to normalize,” it said.

Asos shares fell by 9%, set for their largest one-day fall since mid-March.

The British online fast fashion giant posted a record 329% increase in pretax profit to £142.1 million ($184 million).

This was largely down to cost-cutting measures totaling about £50 million ($65 million), the company said. It did not detail what these measures were, other than better “financial discipline” and operational efficiency.

Costs were also kept down by customers being more deliberate with their purchases during lockdown, leading to an “unusually low” number order returns, it said.

Some product categories also boomed during lockdown. Sales of Asos’ sportswear jumped 50%, and it also sold significantly more makeup and skincare products, it said.

Revenue was up by less than a fifth.

Despite the profit jump, Asos warned of an uncertain future for demand. “Whilst we have confidence in our ability to continue growing our market share globally, we are cognisant of the economic impact this crisis is having on our 20-something customers and the pressure on their disposable incomes,” it said.

Read more: Levi’s leaps into the $32 billion resale market with its own program for worn jeans and jackets

Just over a third of Asos’ sales were made in the UK, showing that its overseas popularity continues to grow. Sales in both Australia and the EU were up by more than 20%, and Saudi Arabia revenues grew by over 50%, which Asos credited in part to its strong activity throughout Ramadan.

Revenues in the US were up by 18%, but this growth was driven mainly by strong performance in the six months to February, before the pandemic took hold, Asos said.

US spending didn’t recover from the pandemic at the same speed as other markets, it said, partly because its customers had not received as much financial support from their government as European shoppers. 

The reduction in commercial flights also limited Asos’ ability to transport goods to the US, it added. Its US product range there heavily features occasion wear for weddings, proms, and parties.

Its warehouse capacity had returned


The Rising Demand For Easy-Care Clothing

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Today’s world is a busy world. Every one is busy with something or the other. Lifestyles of people all over the world are becoming more and more active. In this frenzied world, people are looking for things that are as easy to use and maintain as possible. The same applies to clothing. Consumers desire ‘hassle-free’ or ‘easy-care’ clothing that would require minimum maintenance. The demand for such easy-care clothing is growing. Today’s consumer wants clothes that would perform multiple uses, that is be used at work, at parties and also for after-work activities. These clothes should be durable and easy to care for. Comfort combined with practicality is what the consumers are looking for these days.

The topmost factors desired by consumers in their clothing are a good feel, ease in wearing and caring for the fabric, durability and price. However, it has been observed that consumers are even ready to shell out a bit more money when they can get the benefit of easy care.

More and more people are demanding clothes that can be hand-washed or machine-washed rather than getting them dry cleaned, being hard pressed for time and also on account of the rising costs of dry cleaning. They desire that the clothes should not lose their fresh appearance even after a number of washes. Moreover, there is a preference for clothes that they need little or no ironing. In short, consumers are demanding for fabrics that require minimum or no caring for.“>View Full Article

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