David’s Bridal Announces Deal with Premier Online Wedding Destination, Rustic Wedding Chic

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CONSHOHOCKEN, Pa., Oct. 20, 2020 /PRNewswire/ — David’s Bridal, the nation’s leading bridal and special occasion authority, announced today their asset acquisition of the trusted online wedding resource Rustic Wedding Chic. Maggie Lord, founder of the popular wedding website, will join the team at David’s Bridal and will lead strategic partnerships, reporting into Chief Marketing and IT Officer, Kelly Cook.

Earlier this year, David’s launched its robust suite of digital planning tools such as the Wedding Checklist, a personalized, customizable Wedding Website, and the popular Vision Board.  The Vision Board allows our bride to define her dream day in a way that brings her vision to life. However, David’s found there was a step before defining her vision, where she needed to see all the exciting options and latest trends available to her. This is where Rustic Wedding Chic comes in. Rustic Wedding Chic launched in 2008 and quickly established itself as a trusted resource and voice in the wedding inspiration space. From the latest trends in wedding cakes, to posh donut-towers, to personalized neon signs, to DIY napkin ideas, to one-of-a-kind southern barns — Rustic Wedding Chic has it all.  

“We have served over 20 million brides in our 70-year history. As the needs of brides change and evolve, so do we. It is clear that our transformational framework, which is focused on digital and innovative solutions to allow us to be with her along her entire journey, is spot on and accelerates our strategic goals,” says Jim Marcum, David Bridal’s Chief Executive Officer. “Our omni platform, digital planning tools, virtual experiences, and now Rustic Wedding Chic, is the end-to-end, one-stop shop for her. This is another step towards positioning us to walk side by side with her until we ‘give her away’ at the wedding.”   

Maggie Lord, the founder of the popular online wedding resource, has spent the past decade creating, inspiring, and sharing her wedding knowledge. She has published thousands of stories to the Rustic Wedding Chic blog, established relationships with over 5,000 curated vendors, authored six books — Modern Romantic Weddings, The Rustic Wedding Handbook, Barn Weddings, Rustic Wedding Chic, Welcome to Baby Land, and Color me Married — and amassed millions of monthly impressions across Rustic Wedding Chic’s social media channels. In addition, Lord conceived and operated the highly revered “Ask Maggie” feature which connects real brides looking for specific solutions on everything from venue suggestions to color palettes to experts in the wedding industry.  

“For the past 12 years, Maggie has been able to cultivate and forge strong and meaningful partnerships in the wedding market. She has done a phenomenal job at connecting with the newly engaged and establishing Rustic Wedding Chic as a go-to resource for ideas, inspiration, community and more,” said Kelly Cook, David’s Bridal Chief Marketing and IT Officer. “She has created captivating content, inspired millions, shared her expertise with brides-to-be across the world, and she now brings these talents to David’s. She is


Google tries to turn YouTube intoa shopping destination | Articles

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Alphabet Inc.’s Google has taken multiple stabs at online commerce, with limited success. The company has mostly preferred to sell ads that send people to other digital stores, rather than selling products itself.

However, the pandemic has hammered marketing budgets, particularly in the travel and physical retail sectors that are major Google advertisers. Meanwhile, e-commerce has boomed as people stay home and order more products online. That’s left Google watching from the sidelines as rivals such as Facebook Inc. and its Instagram app become hotbeds of online shopping. Amazon, the U.S. e-commerce Goliath, has seen sales soar, while Google suffered its first ever revenue decline in the second quarter.

A recent RBC Capital survey of marketers revealed “social commerce” as a hot area that is “especially bullish” for Facebook and Pinterest Inc., a digital search and scrapbooking company. After Facebook boss Mark Zuckerberg unveiled an updated Shops feature for retailers in May, the company’s stock jumped. Google doesn’t want to miss out.

For months now, Google executives have signaled that YouTube will be central to their e-commerce strategy.

On a recent earnings call, CEO Sundar Pichai suggested YouTube’s sea of popular product “unboxing” videos could be turned into a shopping opportunity. The video site is full of other popular categories, such as makeup and cooking tutorials, where creators tout commercial products on air.

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Destination Wedding Ideas and Resources

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Destination weddings have become more and more popular and for good reason. Getting married in an exotic locale is a dream come true for many couples.

Maybe your destination is somewhere very special for you and your loved one. Or maybe it’s just someplace you’ve always dreamed of visiting. Whatever your reason, if both of you have your heart set on it, then go for it. One of the nice things about destination weddings is that they can be very affordable, depending on the location and the number of guests you invite. So whatever your budget, most likely you can pull it off.

Booking Your Location

Once you’ve decided that a destination wedding is for you, it’s important to begin planning. You’ll want to book your location as soon as possible, as you would for a traditional wedding. But unlike planning for a traditional wedding, you may not have as much control, since your wedding location isn’t nearby.

In this case, you’ll have to be willing to rely on others, like family members or friends who are closer to the destination to make some decisions for you. You may be fortunate enough to make a trip or two to your destination prior to the wedding, but if you can’t, choose people you know and trust and delegate responsibility to them, even though all final decisions will be yours.

Choosing Your Invitations

After you’ve settled on your location, it’s time to invite your guests. As with any wedding, your invitations are important because they set the stage for your wedding’s theme. Think how excited your guests will be when they receive an invitation to your destination wedding!

Guest Accommodations and Expenses

As you plan your destination wedding, keep in mind that you may be asking your guests to travel a great distance. Since guests are responsible for paying for their own travel and hotel expenses as well as any other expenses normally incurred with a wedding, you should do some advance scouting for them regarding airfare and hotel accommodations. Often, you can reserve a block of rooms at a discounted rate as well as alert them to any deals with airlines.

The cost of the wedding itself falls upon the couple or the couple’s families, just as it would for a traditional wedding. Because guests usually arrive a day or two before the wedding, you might want to plan an additional dinner or activity to include them. The couple would absorb any of these costs.

The Honeymoon

Another benefit of a destination wedding is that newlyweds can honeymoon at their destination wedding location. This alleviates additional travel and hotel expenses. Likewise, guests have the option of extending their stay and enjoying a mini-vacation for themselves. Everybody wins at a destination wedding!

Depending on how many guests attended the wedding, many couples host a party after their destination wedding or mail announcements to those who didn’t attend. Typically, these celebrations allow friends and family the opportunity to congratulate the newly married couple. …


Have the Destination Wedding of Your Dreams

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Your wedding day is one of the most important days of your life, which means you will want everything to be perfect. From the dress to the food, the amount of detail that goes into your nuptials can be overwhelming. One of the most crucial aspects of your vows is the venue. Why not have the event of your dreams on the beautiful beaches of the Caribbean?

Destination weddings are a rising trend amongst many brides and grooms. There is an endless amount of benefits to having your event overseas. Perhaps the biggest benefit is that you will not only be able to celebrate your big day, but you will also have the vacation of your dreams. It is like a marriage and honeymoon all in one.

Another big bonus to having your nuptials on a tropical beach is that your family will actually enjoy themselves. You can make your event as classy or as casual as possible. Anyway you have it while in the Caribbean will be an amazing time. Your family will be able to enjoy an amazing resort, tropical foods, the beach, and so much more while also attending your event.

Your event will also be much more intimate if you have it at a destination resort. Most couples cut their guest list down while planning a wedding overseas. You can truly have as many people as you would like, but it will mostly be those who are close to you. This can help lower stress and make the time more meaningful.

There are many perks to destination marriages, but a final big one is the beautiful scenery. Pictures taken at your event will be one of a kind. Almost anywhere you choose to get married will be surrounded by gorgeous sites.

One of the absolute best ways to plan your destination wedding is through Sandals Resort. They have resorts throughout the Caribbean in Jamaica, Saint Lucia, Bahamas, Antigua, Grenada, and Barbados. Each of their tropical locations is absolutely breathtaking.

There are many bonuses to booking your event through Sandals. Each booking comes with a ton of added inclusions. On top of the ceremony itself, you will receive a groom's foot massage, a manicure for the bride, a special gift from the resort, a romantic turndown service, a delicious breakfast in bed, a honeymoon dinner on the night of your choosing, and more.

Your nuptials are the main event and your reason for traveling. Sandals Resorts will not disappoint when it comes to creating a meaningful wedding for you. When you visit their site, you will see that they have an online planner. This will help you handle all the details before you even arrive.

You will be able to choose from a variety of themes or make your day completely personalized. Through their amazing online design tool, you will be able to choose your colors, flowers, cake design, and so much more.

Another big aspect to having your event at a resort is preparing the correct …