general

Discover the Top 7 Lead Generation Methods for Your Business (And Understand Them)

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Just like the classic real estate industry question: "What are the TOP 3 most important features of any property?" (location, location, location) – the single most important fuel you'll ever create, buy or wish you had for your business is leads, leads, leads! Doesn't it make sense to know and understand the top 7 ways to generate leads?

Production Method # 1:

Direct Visual Impact. Impact? Really? Really! Unfortunately, when it comes to direct lead generation like it has been done for decades, most people get it wrong. It doesn't matter if it is a sign on the side of your vehicle, building or bandit signs, you must be direct, powerful and short with your message. Your colors must be bright and high contrast. Yellow and black signs work best, period. The sign area must be maximized so that letters are as big as possible. Become a sign sage – evaluate readability, placement and "attention factor" of every sign you see. Emulate the best of what you see.

Production Method # 2:

It is very important that you become hyper-aware of the power of coupons. You can easily make a business card that is also a coupon. When you do this, you are adding huge power to every card you give out. Can you put flyers on car windows? If you put a flyer on my windshield, it makes me want to meet you to give you a piece of my mind. When you put a valuable coupon the size of a business card just above my door handle in the window rubber, I will put it in my wallet – BIG difference!

Production Method # 3:

The US Post Office (USPS) is now offering delivery of an 8 "x 11" flyer for 16 cents per mail box. This is an amazing deal. It gets better. You can sell advertising on a flyer to other businesses that do not compete with you and cover your cost. Please understand, you can get 5,000 double sided color flyers that are plastic coated for about $ 400. You can see, with both sides available for ads (coupons) you'll have plenty of space to sell and at the same time, your ad (coupon) appears on a portion of the same flyer. This is endless free advertising in exchange for a little work. You could even make money while getting your ad for free!

Production Method # 4:

We all hate email SPAM, don't we? However, you may not realize that you have probably responded to a SPAM email at some time. From that email, you may have built trust in the person who sent you the original SPAM. SPAM is legal if you follow some simple rules – Google it. Major corporations use legal email SPAM. Most people don't realize that the SPAM law is actually the CAN-SPAM law (meaning you can spam as long as you follow a half dozen simple rules).

How can you do it so no one gets upset? Offer …

gift

Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales

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For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, let’s review what it is and why it is important to know.

What is “shopping cart abandonment”?

Basically, shopping cart abandonment is when a visitor initiates your checkout process but leaves before completing their purchase.

Why is it important to know?

Industry publications report a 70% average shopping cart abandonment rate for the majority of retailers. Since, on average, websites convert visitors-to-sales at a rate of 1% to 2% then 98% to 99% of the visitors to your website leave without purchasing!

These percentages identify an enormous improvement opportunity for online businesses.

A Traditional Retail Example of Shopping Cart Abandonment.

Let me illustrate shopping cart abandonment using a traditional department store.

Imagine walking into your local department store to pick up a gift for a friend’s wedding.

You find the three items you want but together the price exceeds your budget so you drop one of them and head with just two to the checkout counter.

When you get close to the checkout counter, you grow frustrated with the long lines ahead. After a ten minute wait in line, the cashier asks you to complete a membership form before they will compete your purchase.

The membership form requires your driver’s license information so you pull out your wallet while people behind you start huffing impatiently.

As you register, you mind lingers about whether two items is just too much for your friend’s wedding gift. “I mean they only gave us one item for our wedding” you think. So you ask the cashier to remove one of the items.

While ringing up your one item, the credit card reader fails. After the fourth swap by the cashier, you panic wandering if your card has just been charged four times.

At this point you give up and leave the store empty handed. While storming out you wander if the department store up the street will make your purchase any easier.

Know These Top Reasons for Shopping Cart Abandonment

This example is filled with some of the top reasons why visitors to your website may abandon their shopping carts. A recent study by Vividence Corporation, a Customer Experience Management company, reported the most significant reasons for Internet shopping cart abandonment are:

o High shipping prices or long delivery times

o Comparison shopping and browsing

o Changed Mind

o Total cost of items is too high

o Checkout process is too long

o Checkout requires too much personal information

o Site requires registration before purchase

o Site is unstable or unreliable

o Checkout process is confusing

Seven Shopping Cart Abandonment Solutions for Your Online Business

Although some of these reasons may be outside your control such as a visitor changing their minds, the majority is manageable and can be reduced by incorporating seven improvements into your …

clothing

Discover How to Become Rich, Famous & Successful With a Modeling Career

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The road to becoming rich, famous and successful in modeling is not for everyone though. In the old days you had to be extra extra skinny in order to become a rich and famous model. Today however there are far more modeling avenues that entice many looks and body types.

You may have looked at a fashion magazine and have a pretty good idea of what modeling is. To get a good look into the requirements of modeling you may want to catch an episode of Americas Next Top Model. Most of the models on the tv show are high fashion models, but you may be wanting to get into another type of modeling like plus size industry. Modeling is everywhere we go and look. Only you know what kind of model you could be but be truthful with you self.

Before you jump into pursuing a modeling career you need to make sure your are doing it for the right reasons. If not you will misguide yourself and will not make it to where you want. If you think modeling is a good way to jump start your singing or acting career you best think about it again. People with this attitude rarely make it very far in modeling. All the top modeling professionals frown upon people like this everyday. To become rich, famous and successful in a modeling career you will need to have dedication and passion.

If you are male you will need to step outside of your shell to succeed. You see more female models than you do male models. Do not let this get you down by thinking you have to display big muscles. Modeling has went through many changes since the early days. Over time new genres, styles and looks have been added with even more on the way. You just might have that new style consumers are trying to find. You just never know in our ever changing world.

To be successful in a career of modeling you will need a high level of self confidence and ambition. No matter if you are female, male or what your body type is. When you enter into modeling you will have to work extra hard to be be transformed into a popular well known face. Be careful not to get ties up with an agency that does not treat or handle their clients honestly and respectfully. Every good agency will not need you to give them money. They will earn money once you land your first modeling gig.

When you find open calls make sure you go and do not talk yourself into not going no matter what you are thinking. Just do it. You see an open call is just as good as open houses where interested models are invited to be interviewed. You need to dress in clothing that will exhibit your body type and features. You will also want to pick an outfit out that is fashionable. This is your chance to …