accesories

Apple dropped the price of its EarPods and iPhone power adapters by $10, after it said the iPhone 12 would not ship with these accessories

Posted on



a close up of a phone: Ubon Ratchathani/Getty Images


© Provided by Business Insider
Ubon Ratchathani/Getty Images

Apple has dropped the price of its EarPods and iPhone wall chargers by $10, after it confirmed that the new iPhones it announced Tuesday would not ship with these accessories.

Loading...

Load Error

Its EarPod headphones — a wired alternative to Apple’s Bluetooth AirPods — are now $19 on the Apple Store, a third less than the previous price. 

Its 20W power adapter, which lets you charge your phone at a plug socket, is also $19 — this is a new product, and down from $29 for the old adapter, which Apple has now discontinued.

Older iPhone models still on sale on the Apple Store, including the iPhone 11, XR, and SE, will also no longer ship with these accessories, the company said.

At its iPhone 12 announcement on Tuesday, the company said that shipping phones without these accessories would let it use smaller boxes, helping it meet its environmental goals.

“It’s like removing 450,000 cars from the road per year,” Apple executive Lisa Jackson said at the launch event.

Read more: Apple has acquired more AI startups than Google, Facebook or any other Big Tech company. Is Apple bulking up in AI or just catching up?

Instead of a wall charger, the iPhone 12 will come with a USB-C to Lightning cable, which can be plugged into a computer or wall adapter for charging.

Other phone-markers have already removed chargers and headphones from their boxes, Ben Wood, chief of research at CCS Insight, told Business Insider, but many more companies will likely follow Apple’s lead.

Continue Reading

Source Article

accesories

Apple iPhone 12: EarPods and iPhone power adapter get $10 price cut

Posted on

Apple has dropped the price of its EarPods and iPhone wall chargers by $10, after it confirmed that the new iPhones it announced Tuesday would not ship with these accessories.

Its EarPod headphones — a wired alternative to Apple’s Bluetooth AirPods — are now $19 on the Apple Store, a third less than the previous price. 

Its 20W power adapter, which lets you charge your phone at a plug socket, is also $19 — this is a new product, and down from $29 for the old adapter, which Apple has now discontinued.

Older iPhone models still on sale on the Apple Store, including the iPhone 11, XR, and SE, will also no longer ship with these accessories, the company said.

At its iPhone 12 announcement on Tuesday, the company said that shipping phones without these accessories would let it use smaller boxes, helping it meet its environmental goals.

“It’s like removing 450,000 cars from the road per year,” Apple executive Lisa Jackson said at the launch event.

Read more: Apple has acquired more AI startups than Google, Facebook or any other Big Tech company. Is Apple bulking up in AI or just catching up?

Instead of a wall charger, the iPhone 12 will come with a USB-C to Lightning cable, which can be plugged into a computer or wall adapter for charging.

Other phone-markers have already removed chargers and headphones from their boxes, Ben Wood, chief of research at CCS Insight, told Business Insider, but many more companies will likely follow Apple’s lead.

Signup Today: Free Daily Newsletter from Business Insider Intelligence

Insider Inc. receives a commission when you buy through our links.

Source Article

accesories

Apple praised for removing Earpods and charger from iPhone 12 box

Posted on

Apple’s launch promotional material of the New iPhone12 Pro seen displayed on a mobile phone screen with an Apple logo in the background.

Pavlo Gonchar | LightRocket | Getty Images

Apple’s decision to remove the charger and headphones from iPhone 12 boxes has generally been well received by environmentalists, although the tech giant has been pressed to go much further in reducing its impact on the environment.

Apple announced Tuesday that all of the four upcoming iPhone 12 models will not include a charging adaptor or the wired headphones that have been commonplace in iPhone boxes for years. As a result, iPhone boxes will be considerably smaller, and Apple says it will be able to fit 70% more iPhones onto a shipping pallet.

“The initiative by Apple to stop including headphones and chargers is a step forward to reduce unnecessary EEE (electrical and electronic equipment products) that will duplicate those that we already have,” Teresa Domenech of University College London’s Institute for Sustainable Resources told CNBC.

“This could not only help to reduce waste but also would prevent upstream environmental impacts linked to the extraction of primary raw materials, manufacturing and distribution of products.”

Lisa Jackson, Apple VP of environment, policy and social initiatives, said: “We know that customers have been accumulating USB power adapters, and that producing millions of unneeded adapters consumes resources and adds to our carbon footprint.”

Jackson said Apple believes there to be over 700 million pairs of wired EarPods and around 2 billion power adapters in circulation around the world. “And that’s not counting the billions of third party adapters,” she said in a presentation from the roof of Apple Park.

Steve Hynd, a campaigns manager at City to Sea, an environmental group, told CNBC: “Reducing the amount of electrical debris that comes with products is a welcome step in reducing the environmental impact of new smartphones.”

Hynd said things are still far from perfect, however. He believes phones still come with an “ocean” of unnecessary packaging and stressed that Apple should be looking at embedding “reuse” into their business model.

“This means designing for durability and easy repairs by having swap out modular components. It also means encouraging and facilitating a second-hand reuse market for their phones. So while we welcome these small steps in producing less waste on the fringes of their business, we urge them to keep watering the fruitful seed of an idea, reuse, and embed this into the core of their business plan.”

Elizabeth Jardim, senior corporate campaigner at Greenpeace told CNBC that reducing the amount of material used in Apple products is “an important part of trimming product carbon emissions” but said there’s still more to do.

In July, Apple said it is working toward having a net zero carbon impact by 2030. Elsewhere, the likes of Google and Facebook have made similar commitments.

 

Source Article