beauty

All the Products Our Beauty Editors Will Be Gifting to Their Loved Ones This Year

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I know, I know, it seems like summer just ended. Despite this year feeling like it was never going to come to a close, we’ve somehow managed to arrive at the final level of 2020: the holiday season.



Courtesy/InStyle


© Provided by Instyle
Courtesy/InStyle

So first off, congratulations on making it this far.

Secondly, even though the holidays won’t look the same this year, at least now most of us will (hopefully) have something to look forward to, right?

That said, with nothing else to do, we’ve been getting a head start on holiday shopping for our loved ones this year. Because, truly, is there anything better than putting a smile on someone’s face — even if it’s over Zoom or FaceTime?



'Tis the season — already.


© Courtesy/InStyle
‘Tis the season — already.

But, if you’re stuck on what to gift your favorite people this year, let us help you out by giving you a little inspiration.

Below, all the products we’ll be sending to our loved ones for the upcoming holidays.

RELATED: The 10 Best Beauty Gifts for Skincare Enthusiasts

Kayla Greaves, Senior Beauty Editor



Courtesy


© Provided by Instyle
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La Mer Miracle Moments Collection

I am not one to be shy about my love for La Mer. Without a single doubt, I can say it is one of the best skincare lines I’ve ever indulged in — hands down. And most of my friends have become a wee bit jealous of the collection of products I’ve built over the years, especially because I won’t let any of them touch it! That’s why when I saw this gift set, I knew I had to get it for some of my homegirls. Plus, at only $160, this package is quite literally a steal (I had to refresh the page a few times to make sure I was seeing correctly — for real). So if you’re blessed enough to have the extra funds, this is a gift set you should definitely keep in mind for someone special.

To shop: $160; sephora.com



a close up of a device: Courtesy


© Provided by Instyle
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Yves Saint Laurent Mini Rouge Pur Couture Lipstick Set

Gallery: What 13 celebrities look like with and without shaved heads (INSIDER)

Yeah, I know everyone is saying that lipstick is basically canceled for as long as masks will be a thing. But, like, I don’t really care (so long as you wear a mask while you’re around others!). Truth is, even if I can’t see some of my loved ones physically this year, I’m still going to want to hop on a Zoom or FaceTime call with them. And if I know anything about my girls, it’s that they love a good lip. With this YSL set, they’ll be able to easily switch things up between their virtual office holiday parties and video calls with family.

To shop: $50; sephora.com



a close up of a gun: Courtesy


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The DB Method 

OK, fine. I admit this technically isn’t a typical beauty product, but hear me out for a sec. In my pre-COVID life,

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Gwyneth Paltrow’s Makeup Artist Georgie Eisdell on Why She Swears By Clean Beauty Products

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georgieeisdell/Instagram/InStyle.com

Aside from being some of the biggest stars in Hollywood, Gwyneth Paltrow, Sophie Turner, and Thandie Newton all have one major thing in common: makeup artist Georgie Eisdell.

Originally hailing from Australia, the now Los Angeles-based beauty expert is one of the most sought-after makeup artists in the industry, known for creating stunning looks for the red carpet, all while keeping her clients’ skin looking flawless.

Her secret weapon? Clean beauty products.

“I threw myself into the world of clean beauty [when] one of my dearest friends was diagnosed with breast cancer about six years ago now,” Eisdell tells InStyle. “When she was preparing for treatment, I wanted to make sure she had everything she needed to keep her skin looking and feeling great and to have some options for her for when she wanted to wear makeup.”

Plus, working with Paltrow on a regular basis has given Eisdell the opportunity to do a deep dive into the science around clean formulations. “Being around the team at Goop has made me a lot more aware of what we can and should be looking at when it comes to beauty,” she says. “I have had quite the education and I am grateful for it.”

RELATED: What Goes Into a Clean Mascara — and What’s Left Out?

While there’s definitely a misconception that clean makeup doesn’t offer the same results as traditional formulas, Eisdell wants to make it clear that in this day and age, that notion is quite simply a load of crap.

The makeup artist says she notices little to no difference when it comes to color payoff, blendability, and coverage when she compares clean and traditional formulas, which is exactly why she feels confident using them on stars for red carpets (you know, during the pre-COVID days), or on set.

And even though the FDA has yet to officially offer regulations around what is considered to be “clean,” Eisdell personally feels more comfortable using formulas from clean brands on both her clients, and herself.

“Your skin is the largest organ in your body, so for me, it is important to know I am using skincare that isn’t penetrating into my skin with endocrine disruptors,” she explains. “I try my best to avoid powders that contain talc, a cancer-causing mineral, and lipsticks and glosses that don’t have lead or other toxic heavy metals in it.”

Saie is among her favorite clean brands to use, a line that has quickly become a cult-favorite on the internet.

A few of the products from the collection that she swears by are Slip Tint, Glowy Super Gel, and Really Great Gloss.

“I love that Saie is clean, safe, and performs,” she says. “My favorite part is you don’t need to use a single brush to apply any of it if you don’t want to.”

VIDEO: Gwyneth Paltrow Has Saved Every One of Her Red Carpet Outfits for Daughter Apple

Gwyneth Paltrow Has Saved Every One of Her Red Carpet Outfits

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Best-Selling Drugstore Beauty Products on Amazon 2020

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I’ve always been low-key obsessed with drugstore beauty scores that perform just like their higher-end counterparts, but for a fraction of the price you’d pay for luxury products. And, you don’t even have to make a trip IRL to your local drugstore anymore to get your hands on them either. Amazon’s growing selection of premium and affordable beauty products, from anti-aging skincare serums to dupe-worthy makeup items is ever-expanding, and many of them are available for Amazon Prime shipping (if you’re a Prime member, of course). Like any smart shopper on the hunt for effective, wallet-friendly scores on Amazon (and as a shopping editor who takes her product recs very seriously), I always do my due diligence and read up on all of the customer reviews before deciding whether or not to add a product to my cart.

Thanks to my extensive research and never-ending hunt to find cheap and stellar beauty steals (I really do live for a bargain, y’all), I’ve got the low-down on what Amazon shoppers and drugstore beauty aficionados are buying and loving right now, and I can wholeheartedly say that I agree with the best-selling and top-rated products getting the spotlight at the moment. From TikTok-famous moisturizers from CeraVe to under-the-radar retinol serums and cheap mascaras that perform just like your favorites from Sephora, I’ve rounded up some of the most-loved drugstore beauty staples to score on Amazon at the moment.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

STYLECASTER | Best-Selling Beauty on Amazon

Courtesy of CeraVe.

CeraVe Moisturizing Cream

This understated moisturizer may not be glamorous but there’s a reason why nearly every TikTok beauty influencer and dermatologist swears by the stuff, and it’s no surprise it’s backed by nearly 4,000 glowing reviews and a near five-star rating to boot. “I can’t say enough about this holy grail product! For years I’ve struggled with mild eczema and have tried so many products that promise but fail to deliver what CeraVe does,” says one enthusiastic reviewer.

STYLECASTER | Best-Selling Beauty Products on Amazon

Courtesy of Maybelline.

Maybelline Fit Me Matte & Poreless Foundation

Okay, this affordable (and shade-inclusive) foundation is backed by a whopping 35K+ reviews and again, has an almost five-star rating. Like a dream for oily and combination skin types, this lightweight and shine controlling base delivers medium to buildable coverage without causing breakouts or feeling heavy. “TRY THIS STUFF! STOP SPENDING YOUR MONEY ON EXPENSIVE BRANDS. I use to spend $30-$40 for a bottle of foundation and now I get to buy the perfect one for a fraction of the price,” says one review.

STYLECASTER | Best-Selling Amazon Beauty Products

Courtesy of Differin.

Differin Adapalene Gel

Frankly, this is the closest thing to a prescription retinoid treatment you’ll find over-the-counter. It’s got an impressive 17,000 reviews on Amazon, and most of them are pretty

women

Elvie: femtech CEO on coronavirus disruption, fundraising, new products

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  • Pioneering femtech startup Elvie says it has tripled its revenue for 2020, despite disruption from the coronavirus.
  • The women’s health company says it has adopted an Apple-like model that mixes services and innovative hardware.
  • Elvie has increased headcount by 55% in 2020 and is set to launch a major fundraise in the coming weeks. 
  • Visit Business Insider’s homepage for more stories.

Femtech startup Elvie has gone from a tricky sell to investors to one of Europe’s hottest tech companies in the space of a few years. 

The UK-based “femtech” (technology aimed at improving women’s health) company is committed to becoming a “one-stop shop” for women’s health, according to CEO and cofounder Tania Boler. The startup’s products cover a variety of needs including breast feeding and pelvic floor exercises. 

Elvie Pump (single)

Elvie’s breast pump.

Elvie


Boler holds a PhD on teenage pregnancy and HIV in South Africa, plus qualifications in experimental psychology and international educational policy. Her background is in campaigning for women’s health, and she was previously the global director of research and innovation at Marie Stopes International.

“Our heartbeat is turning medical products into women’s health products which they love,” Boler told Business Insider. 

Currently, Elvie sells a number of products. One is the Elvie Trainer, a pelvic floor trainer and app that is now used by the NHS. The wearable device enables women to undertake daily five-minute exercises that strengthen their pelvic floor muscles, with the accompanying app providing feedback in real time.

Another is a silent, wearable breast pump, which Elvie claims is a world-first and makes it possible to pump any time, anywhere. A companion app lets women monitor pumping progress and pause pumping when the bottle is full. Elvie also offers Catch and Curve, which are tech-less hardware options. 

The company is set to launch new products in the first quarter of 2021 following production delays. 

According to market research firm Frost and Sullivan, the femtech industry is expected to reach a market size of up to $50 billion by 2025. Elvie’s own growth has tripled in 2020, according to Boler who said that US revenues have doubled this year. 

Boler doesn’t precisely compare Elvie to Apple, but says the startup has borrowed Apple’s model of mixing services, products, accessories, tech, and hardware. 

Much like the Cupertino giant, Elvie wasn’t immune to supply chain issues during the early stages of the coronavirus pandemic.

The company’s operations in China had already been disrupted by ongoing US-China trade disputes, while the pandemic hit production at Elvie’s Mexican factory. “It was a nightmare,” Boler said.

Production staff would usually spend months onboarding on location but were unable to do so. It led to some creative thinking with some engineers 3D printing designs in their homes while other engineers at the company’s Bristol R&D hub directed staff in Mexico equipped with Go-Pro cameras via video calls. 

One potential positive out of the pandemic has been hiring.

“We’ve brought in some amazing women from companies like Amazon and Costa, and when Dyson

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A Clean-Beauty Expert Told Me to Order These 16 Products From Amazon

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These days, we’re more aware than ever of the ingredients we’re putting on our skin. The clean-beauty movement had a lot to do with that, in my case. Awareness is half the battle, and beauty brands pointing out what isn’t in their products has been a big wake-up call to me to start checking labels. While my beauty routine admittedly isn’t entirely clean, I’m on a frequent quest to add more nontoxic beauty products to my rotation, but I need help.

As you know, there are more clean-beauty products to choose from than ever these days. While that’s great, more options means a greater margin of error, so I reached out to Manon von Csiky-Sessoms for a little guidance. She’s the founder of The Clean Beauty Code, where she gives reviews on new products and finds clean dupes for popular items. (She also has a YouTube channel where she really goes into detail.) 

Amazon happens to be a treasure trove of clean-beauty products from both mainstream brands and excellent under-the-radar ones. Manon gave me all the intel on her 16 favorite clean-beauty products to buy from the mega-retailer, and you’re going to want them all after you hear what she has to say. Keep scrolling to start filling your cart with her expert recommendations.

Shop Manon Von Csiky-Sessoms’ Amazon Picks

Caudalie VineActiv Organic Overnight Detox Oil ($50)

“This detox oil is life-changing, and I literally cannot live without it. It is amazing for healing breakouts and irritated skin. It is great for not just acne but also irritation from too much sunscreen or a bad reaction to a product! It is a must-have.”

Farmacy Honeymoon Glow ($58)

“Exfoliating is so important, and this is a great product for that. This product is worn overnight and helps with hyperpigmentation and fine lines. This serum is a must for anyone in their late 20s and beyond.”

Face Halo Reusable Makeup Remover Pads ($22)

“I do not know what magic is in these, but they are incredible! These take off all your makeup in seconds and only use water. They even take off glitter, which is the mark of an amazing makeup remover.”

Sand & Sky Australian Pink Clay Porefining Face Mask ($49)

“This face mask is amazing! It helps not only with breakouts and blackheads but also fine lines, which is incredible. It also is the easiest clay mask to remove, which I love because I hate scrubbing my skin to take off a clay mask.”

Ilia Natural True Skin Serum Foundation ($54)

“I love a foundation that makes skin look like skin and can give you coverage if you want it but also can be very light in coverage. This Ilia foundation is just that! It can give you medium coverage but also can be lightweight. Your skin will look flawless, and you will get compliments when you’re wearing it.”

Honest Beauty Tinted Lip Balm ($9)

“Anyone that knows me knows I am lip balm obsessed. This tinted lip

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12 holy grail beauty products on sale at Sephora right now

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CBC

Come By Chance reduced to a ‘tank farm’? The signs are there for just that scenario

There are growing concerns — and signs — that the idled North Atlantic refinery in Come By Chance could be reduced to a storage and distribution terminal for imported fuels, and that could mean a devastating economic blow to Newfoundland and Labrador, as well as to hundreds of workers connected to the industrial site.Silverpeak, the New York investment management firm that owns the refinery, its marketing division and a chain of North Atlantic service stations, has reserved the name NARL Terminal Inc. with the provincial government’s Registry of Companies. The law firm that represents Silverpeak in this province, Stewart McKelvey, filed a request to reserve the name on Oct. 6. According to online records, that request was approved.Silverpeak has declined repeated interview requests from CBC News, with a representative writing in an email that “the company has no comment at this time.”But industry sources say that unless a new buyer can be found, it’s possible a scenario similar to one that played out in Dartmouth, N.S., seven years ago could be repeated in Come By Chance.And with Silverpeak taking steps to form a new company that could oversee such a facility, one of the companies interested in buying the refinery is speaking out.> ‘The conversion of the facility into an import terminal could have unfavourable outcomes for the province and the local community, including permanent job losses, increased fuel prices, and potentially unresolved environmental liabilities.’ – Origin International”The conversion of the facility into an import terminal could have unfavourable outcomes for the province and the local community, including permanent job losses, increased fuel prices, and potentially unresolved environmental liabilities,” a representative for Origin International, a U.S.-based private company that specializes in recycling used oil products, told CBC News. Worst-case scenarioThe Imperial Oil refinery in Nova Scotia was closed in 2013, and converted into a marine terminal, requiring only a small fraction of the roughly 400 workers with ties to the refinery.The union representing most of the workers at NARL Refining Inc., better known as North Atlantic, says outside of a complete shutdown, the downsizing to what’s known as a “tank farm” would be a worst-case scenario.”It would be a big loss of jobs. A huge impact on the economy and the price of fuels here,” said Glenn Nolan, president of Local 9316 of the United Steelworkers.Energy Minister Andrew Parsons said he became aware of the the possible creation of a new company through the media on Thursday, when he was asked about the development by allNewfoundlandLabrador.com.”The biggest thing I can say is I’m aware, the second thing I can say is it’s not a part of any discussions I’m having, and the third thing I can say is obviously I’m not supportive of it,” Parsons said during an interview Friday.The 135,000-barrel-a-day refinery was idled in March, when the COVID-19 pandemic caused a global drop in demand for fuel.A proposed sale to Irving Oil

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Meghan Markle’s Skincare Routine – Meghan Markle Beauty Products

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While Meghan Markle has retreated into private life after intense scrutiny as a British royal, the world still watches her every move. Every public appearance spurs a frenzy of reports on her hair, clothes, and even the color of her nails. It’s no wonder she’s always put-together–especially afters years as an actress spending countless hours in expert skincare and makeup hands. Her former hairstylist, Lydia Sellers, told Refinery29 that “Meghan is very in-the-know—she had her blog (The Tig) for a while, so she just gets beauty.” Meanwhile, Meghan’s former Suits makeup artist, Spencer Barnes, backed Sellers’ sentiment when he gushed to Life and Style about Meghan’s enthusiasm for skincare. He shared, “When I worked with Meghan, she was all about skin! She wanted her skin to look like skin but enhanced galore—glowing, radiant, and healthy—while subtly contoured so that the architecture of her face was maximized. Nuanced subtly was always key,”

Though Meghan is *technically* a Duchess, she certainly presents herself like any storybook princess would: With beauty, elegance, humility, and style. Want to emulate Meghan’s look? Keep reading.

She knows that moisturized skin is the first step to camera-ready skin.

There is no doubt Meghan is putting her A-game forward when it comes to her appearance (just look at her skin in every paparazzi photo, it’s radiant). When talking to ET, Spencer shared that,”[Meghan has] always loved La Mer and she was great about her skincare routine.” Meaghan has also gushed about her love for Kate Somerville Quench. When she was interviewed by BeautyBanter, she shared, “I’ve been going to Kate’s clinic in LA for facials for years…and use the products to maintain that glow that her facials give.”

She also knows that you cannot have polished skin unless you exfoliate.

“I really love the Tatcha Rice Enzyme Powder. It just sort of foams on your face and gives you a really subtle exfoliation,” Meghan told Allure in 2014.

Tatcha The Rice Polish Foaming Enzyme Powder

She’s serious about keeping her freckles visible.

“To this day, my pet peeve is when my skin tone is changed and my freckles are airbrushed out of a photo shoot,” she told Allure in 2017. When sharing her favorite foundation and her strategy for application, Meghan told Birchbox, “I never want to cover my freckles, so we just do a ‘wash’ of [Chanel Sublimage Le Teint] foundation in certain sections instead of over the entire face.”

Her makeup artist would use this concealer for the most natural finish.

To reinforce Meghan’s preference to err on the side of caution when it comes to priming her face, Spencer told ET, “I remember using Cle de Peau concealers with her because they’re silky smooth but they offer coverage where you need them, but they look very natural on camera or in person.”

She has no need for lash extensions thanks to this serum.

When talking to Allure, she revealed she uses a conditioning treatment. “I use Revitalash on my

beauty

These Drugstore Beauty Products Are as Good as Ones Triple the Price

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Photo credit: Mike Garten
Photo credit: Mike Garten

From Good Housekeeping

Photo credit: Mike Garten
Photo credit: Mike Garten

It’s easy to be enticed by the allure of beauty products in fancy packaging with exotic ingredients and luxurious textures and scents. But it’s not always necessary to break the bank for quality makeup, skincare, and hair products that really work, the experts in the Good Housekeeping Institute Beauty Lab say.

What’s the difference between drugstore and prestige beauty products?

“Some affordable and pricey beauty products may not differ from a formula standpoint, meaning they have similar ingredients, and they may perform on par with each other in terms of benefits and aesthetics, like feel,” explains GH Beauty Lab senior chemist Sabina Wizemann. “Most of the cost of high-end products comes from the packaging and marketing.”

Other factors can contribute as well: “Sometimes, the fragrance, a unique extract, or if the product incorporates organic, sustainably-sourced ingredients can bump up the price, too,” she adds.

The resources behind a brand can also come into play, since “some luxury companies put a lot of effort in their research and development and rigorously test their formulas as well as larger mass brands,” Wizemann says. “All this depends on raw materials, ingredients, stability testing, instrumental and consumer evaluation, and more.”

In general, “bigger companies have the means and staff to conduct extensive research and development,” yet due to their scale, still keep costs down, “unlike smaller niche brands, which often need to charge more,” she explains.

Are drugstore beauty products as good as high-end ones?

In the GH Beauty Lab’s decades of history testing beauty products, they’ve found that drugstore formulas are often as effective and well-liked by consumers, and sometimes even more so, than luxury versions. “We have had test winners from both drugstore brands and high-end brands,” Wizemann says. In skincare, including anti-aging, makeup, and haircare and styling product testing, “we often see drugstore products performing at the top or on par with products that cost two or three times their price.”

A shining example? One of the GH Beauty Lab’s gold-standard moisturizers, Good Housekeeping Seal holder Olay Regenerist Micro-Sculpting Cream Face Moisturizer, outperformed 10 prestige brand face creams that cost up to $400 or more in Lab hydration tests using the Corneometer device, which measures skin moisture levels. The formula boosted skin’s hydration by 68% three hours post-application, one of the highest moisturization scores in Lab history, and maintained the top spot after 24 hours, reports GH Beauty Lab director Birnur Aral, Ph.D. On average, it hydrated skin nearly 360% more than a cream that cost $440 for the same amount!

So how can you separate the rest of the buys that are worth your money on the crowded drugstore aisles from the ones that aren’t? Start with our roundup of the GH Beauty Lab’s best drugstore beauty products of all time across categories, from makeup must-haves like concealer and foundation to face and body skincare, new favorites of 2020, and more. Happy (bargain) shopping!

Photo credit: Hearst Owned
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8 Beauty Products Makeup Artist Charlotte Tilbury Can’t Live Without

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As a world-renowned professional makeup artist and the founder of her own powerhouse cosmetics brand, Charlotte Tilbury basically lives and breathes beauty. And the nature of her career — coupled with her pure and unapologetic love for products — means the British makeup mogul is constantly testing the latest and greatest in beauty, including launches she’s working on for her own line.

“I’m definitely a maximalist, darling!” Tilbury tells Allure. “Ever since I first discovered the power of makeup, I have been obsessed with magic makeup and supercharged skin care. Even my ‘handbag essentials’ often fill my entire handbag.”

Curious to know the exact products the beauty entrepreneur uses on a regular basis, we asked her to spill her top eight favorites — and to our delight, she kindly delivered. We were happy to learn that she loves skin-care devices just as much as we do, along with luxurious body oils and fancy hair treatments.

Find out which products Tilbury considers her staples — the ones that are always in her makeup bag or on her bathroom counter — ahead.

Image may contain: Bottle, Cosmetics, and Lotion

Mini Facial Toning Device

Image may contain: Cosmetics, and Bottle

“My Magic Cream Light leaves my skin dewy, plump, and glowing. To help with fine lines, I love using it with the NuFace Mini microcurrent device two to three times a week. Georgia Louise’s GLOLite LED Mask makes my face and neck look more youthful — I’m obsessed.”

Image may contain: Head, Helmet, Clothing, Apparel, and Art
Charlotte Tilbury Pillow Talk Mascara on white background

Pillow Talk Push Up Lashes Mascara

“Pillow Talk Push Up Lashes Mascara is my new magic wand for fuller-looking lashes. I use the flat side of the wand to coat, then twist it and use the bristle side in a zig-zag motion for a lifted effect.”

Image may contain: Tool, Brush, and Comb
Image may contain: Bottle, and Shampoo

“Kora Organics Noni Glow Body Oil smells delicious, is super-hydrating, and gives my body an allover glow.”

Oribe Gold Lust Transformative Masque on a white background

Gold Lust Transformative Masque

Image may contain: Cosmetics, Bottle, Aluminium, and Tin

Cool Girl Barely There Hair Texture Mist

“My hair is very delicate. It’s thick, but the strands are individually fine. I use lots of moisturizing products, like Oribe Gold Lust Transformative Masque, to keep it silky soft. The WetBrush Pro Flex Dry doesn’t cause breakage or damage. It’s the ultimate hair tool. I love Hair by Sam McKnight Cool Girl texturizing mist for instant volume.”

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.


Now read more about Charlotte Tilbury:


Done reading? Watch Selena Gomez’s quick makeup routine:

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Creams of the crops: the rise of truly wild beauty products

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Wild is the new “clean”, as a host of skincare innovators are putting foraged ingredients in their beauty products. Wild plants are those that have come from unfarmed land, promoting all the nutrients of an ingredient grown in uncultivated, fertile soil.

North Wales-based Wild Beauty makes skincare blended with forage from founder Lord Newborough’s remote Rhug Estate. And it’s keen to stress that “wildcrafted” isn’t just a load of beauty mumbo-jumbo. Research by Urban Ecosystems shows that wild plants are more resilient because they’ve had to adapt to their conditions, unlike farmed ingredients, which makes them more nutrient-dense and therefore more potent and effective. And recent research from the University of Copenhagen suggests that wild plants should be considered in the use of crop cultivation, as they are more adaptive to the evolving conditions that result from climate change.

Wild Beauty Purifying Cleansing Lotion with Dandelion, £55
Wild Beauty Purifying Cleansing Lotion with Dandelion, £55

“For a number of years we supplied wild herbs picked by Richard, our forager, to chefs,” says Lord Newborough. “I had been intrigued through many conversations with him about the beneficial properties these plants and herbs could have for the skin.” The estate’s abundance of herb-Robert, which is known to have astringent properties to help tone the complexion, is the star ingredient in Wild Beauty’s Active Treatment Serum. Nettle leaf – celebrated for its anti-inflammatory, antioxidant and antimicrobial properties – and ingredients rich in vitamins A to D go into its Purifying Cleansing Lotion.

EPARA Brightening Night Balm, £100. Moisturising Face Cream, £105. Intense Hydrating Mask, £105
EPARA Brightening Night Balm, £100. Moisturising Face Cream, £105. Intense Hydrating Mask, £105
Amazonian communities gather and prepare the ingredients in Rahua’s haircare range, which includes its Legendary Amazon Oil, £41
Amazonian communities gather and prepare the ingredients in Rahua’s haircare range, which includes its Legendary Amazon Oil, £41

For Epara founder Ozohu Adoh, it was the wild-growing shea fruit of Nigeria, Senegal and Ghana that her dry, uneven complexion needed. “Our forebears have always told us about how good certain plants were for the skin,” she says of her quest for ingredients that suit women and men of colour. “Although we couldn’t prove it scientifically, we could see from the quality of their skin that they were on to something.” She started looking into ingredients such as moringa from Kenya, neroli oil from Egypt and marula from South Africa. She blended her first formulas and her skin cleared up within weeks.

ALPYN BEAUTY PlantGenius Melt Moisturiser, £58
ALPYN BEAUTY PlantGenius Melt Moisturiser, £58

Native plants are also key to Alpyn Beauty, a small brand that started two years ago out of Jackson Hole, in the rugged but now fashionable (thanks to Kim and Kanye) state of Wyoming. Founder Kendra Kolb Butler worked in the skincare business in New York for 20 years before moving there to start her own beauty-retail business, but she found few of her products solved the problem of “high-altitude” skin. “I was sitting in my backyard one day, which backed up to the Grand Teton National Park, and I was looking at the flowers, and they were all Jurassic Park-sized,” she says. “I thought, ‘How have these plants found a way to flourish in a climate that makes