Women’s clothing boutique relocates from mall to downtown Jackson
JACKSON, MI — A women’s clothing boutique that prides itself on individualized styling will soon re-open its doors in downtown Jackson.
Apricot Lane plans to have the grand opening of its new location in the Blake Building, 180 W. Michigan Ave., on Saturday, Nov. 7, owner Jenny Murphy said. The locally owned franchise women’s clothing boutique was previously located in Westwood Mall.
Murphy’s shop will take over the spot once occupied by ‘A Frame Above,’ the custom framing shop and boutique that closed in August after 18 years.
Apricot Lane sells women’s fashion and accessories. Murphy said the shopping experience is unique because the boutique focuses on “local community style.”
The store stocks limited quantities of items and stylists work with customers to find more personalized items. If a customer says she’s going to a holiday party, Murphy said stylists will steer her away from popular items to make sure she doesn’t show up in the same outfit as someone else.
“A lot of times people call us their favorite place to shop because we offer more than just a shopping experience,” Murphy said. “You’re coming in, and we’re styling you, we’re having fun with you. We’re hosting lots of different events throughout the year.”
Some events include “sip and shops,” gift with purchase events and more. Murphy said the boutique plans several giveaways for the Nov. 7 opening, including a swag bags for the first 25 customers and a drawing for gift cards.
The shop is also joining several other downtown retailers on Sunday, Nov. 8, for a “Share the Joy” holiday shopping event in the Blake Building’s parking lot that will include food trucks and a heated tent while customers shop. Donations to either AWARE Inc. or Mama Tutu’s Winter Closet will be accepted.
Murphy is excited for the shop’s relocation, she said, because her store focuses on community. She said Apricot Lane used to host events in the mall, when the store opened in July 2019, but could quickly tell the community feeling wasn’t strong. Downtown Jackson, however, is a different story, she said.
“I’ve had so many people just stop in and say hi, and offer me positive things to say. It’s been such a good experience already,” she said. “We did a lot of events on our own in the mall. We don’t have to do that anymore because we already have lots of collaboration from other retailers and restaurants in the downtown district. So I’m really excited to be a part of that. I feel like bringing the store downtown is offering some new motivation and ambition.”
Apricot Lane will be open from 10 a.m. to 6 p.m., Tuesdays, Wednesdays and Saturdays; 10 a.m. to 8 p.m. Thursdays and Fridays and noon to 4 p.m. Sundays Online orders with curbside pickup will be available.
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