Clothing brands transform gender-based designs

Seven years ago lesbian married couple Naomi Gonzalez and Fran Dunaway launched their Seattle-based TomboyX clothing line to market underwear and shirts specifically tailored to fit feminine physiques. Their designs were a hit with women and transgender shoppers and sales took off, with gay men also attracted to their colorful boxer briefs and undies.

“If you focus on fit and quality, it does work for every body type,” said Dunaway, 60, who’s been with Gonzales for two decades. “We do focus most of our marketing toward women or the trans community and trans men. We have done some shoots that include men, mostly gay men.”

The genesis for their company came from Dunaway’s inability to find men’s button-down shirts that fit well. While the shirts were a hit, the company now focuses primarily on undergarments and loungewear, recently increasing their available sizes up to 6X. They work with a lesbian-owned factory in China to produce their specialty bras and are expanding to work with more women manufacturers in both Cambodia and Columbia.

“We felt responsible for figuring out what this community was really wanting,” said Dunaway.

TomboyX is known for its imaginative prints, such as a rainbow unicorn design ($20 for briefs or boy shorts), and bright colors, like orange crush, sunshine, and plum. Its “hero product” it has built its brand around, noted Dunaway, is boxer briefs that fit women.

“We had a chat about it, and Naomi said we were getting a lot of requests for boxer briefs for women,” she said. “When I typed it into an online search nothing came up, so we set out to make the most comfortable pair you could get.”


49ers wide receiver Kendrick Bourne wears the clothes of Franky Baca. Photo: Courtesy Franky Baca  

Bay Area native Franky Baca, 29, a straight ally, also markets his clothing to both men and women. His eponymously named brand — Franky Baca — has been worn by the likes of San Francisco 49ers wide receiver Kendrick Bourne, photographed in September sporting Baca’s red vinyl hat ($38) and white four-pocket polyester Stripe Sweat Pant ($85).

“Especially nowadays so many products are worn by the opposite sex and work just as well. None of the product I have is necessarily for men or women, just whoever wants to buy them,” said Baca, who is based in Los Angeles and has some of his clothes made in Napa County. “I am conscious of the fit of my products so both genders have the product that works for them.”

Since launching his brand in 2013, and rolling out his first designs to the public a year later, Baca said it has been a “cool experience” seeing how his clothes are worn in ways he never expected.

“You design clothes and then see people wear your clothes in a different way than you would think to style it. You see women wear things traditional to men’s wear and vice versa,” he noted. “It is an awesome experience to see

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Eve HomeKit Accessories to Get Thread Support

Eve Systems has announced that it will add Thread connectivity support to its Apple HomeKit accessories.

Free Thread-enabled firmware updates will be released later in the month for current Eve Door & Window and European Eve Energy models. Updates for the current generation of Eve Aqua and Eve Thermo will be available shortly after. Eve intends to expand hardware support for Thread to its entire product line, upgrading Eve accessories to connect over a fast, self-healing wireless mesh network enabled by HomePod mini, Apple’s new smart speaker. HomePod mini delivers an immersive 360-degree audio experience, the intelligence of Siri, and smart home capabilities with support for Wi-Fi, Bluetooth, and Thread accessories. HomePod mini also acts as a home hub for controlling Eve accessories when away from home.

“Delivering powerful Home Hub functionality embedded into an affordable Siri-enabled speaker, HomePod mini is giving HomeKit a major boost,” said Jerome Gackel, CEO of Eve Systems. “Support for HomeKit over Thread takes the entire Eve platform to the forefront of smart home innovation, and we’re thrilled to be among the first to bring this cutting-edge smart home technology to HomePod mini users’ homes.”

“By enabling Thread on their devices, Eve delivers a meaningful value today, and lays the groundwork for a scalable, robust smart home ecosystem,” added Sujata Neidig, vice president of the Thread Group. “This progressive approach improves their customers’ experience now, and helps ensure they’ll enjoy a dependable and seamless smart home for years to come.”

Future-proof with Eve
Bluetooth is required for HomeKit over Thread so Bluetooth remains available, and existing accessories continue to work as they always have. Once a HomePod mini is added to the home network, Thread-enabled Eve accessories will automatically be able to communicate with it and each other. This happens automatically without users having to configure anything. No proprietary bridges or gateways are needed, and no starter kits.

Thread – alongside Wi-Fi and Bluetooth – is a pillar of the upcoming, open application layer standard being developed by the Project Connected Home over IP (CHIP) Working Group within the Zigbee Alliance. Thread’s IP foundation means devices from across manufacturers can all connect to create a seamless network, which will ultimately make it easier for people to experience the true benefit of IoT.

Thread solves the challenges and complexities of the smart home. Its low-power mesh networking technology does not rely on a central hub, such as a bridge, so there’s no single point of failure. And it has the ability to self-heal – if one accessory becomes unavailable, data packets automatically select an alternate route.

Pricing & Availability
Eve Door & Window is available for USD $39.95 and Eve Energy (EU) is available across Europe for 39.95 Euro. Thread-enabled firmware updates for compatible Eve Door & Window and Eve Energy (EU) models will become available this month via the Eve app.

Eve HomeKit Accessories to Get Thread Support

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How The Mayfair Group Pivoted From Agency To Multimillion Dollar Fashion Brand, Thanks To Positive Messaging And Empathy

“To change the world, you must first believe in your own power.”

This is one of Sam Abrahart’s mottos, and for the CEO and founder of the Mayfair Group, changing the world and making a positive impact serve as two of the brand’s ultimate missions.

What Sam Abrahart identified was the power of the pivot, which the Mayfair Group managed to do seamlessly and strategically in 2019, by evolving from a multifaceted service agency to an e-commerce platform, and ultimately a sought-after fashion brand. This business pivot has translated into exponential revenue growth, an increase in social media reach and online community, and a meteoric rise in street cred on the fashion front.

Its Instagram was first built upon empowering content. And now, the premise behind its fashion products is to create a bigger impact with messaging like “Empathy” and a reminder to “Enjoy moments before they become memories.” These are all ways to create a ripple effect on a global scale.

If you haven’t spotted the Mayfair Group’s viral and ultra-shareable Instagram posts, then you’ve likely seen its fashion sweats and sets making the rounds, as seen on celebrities like Jennifer Lopez (twice!), L.A. Laker Dwight Howard, Bella Hadid, and Sophie Turner.

But first, meet the Mayfair Group and its CEO and founder, Sam Abrahart.

Abrahart founded the Mayfair Group in January 2017, when she self-funded the agency. The name is a nod to the London location where her parents met, at a Mayfair nightclub (the year 1987 shows up often in the brand’s messaging and on merch, a tribute to the year her parents got married).

Abrahart had set out to create a full-service branding agency that thinks differently. Its primary purpose and mission? To spread positivity and further narratives that need to be heard through designing innovative content, and building a community on social media.

When Abrahart launched the agency, it originally provided services like branding, creative content, public relations, social media strategy, graphic design, and merch development. Abrahart figured that doubling down on its social media and creating its own branded merch were the perfect ways to serve as the agency’s “resume” — and show current and prospective brands what they could do.

And show brands, they did.

Today, Mayfair creates a new collection of merch on a weekly cadence (this frequency works for now as there is so much content to develop!), and with inspiring messages like “It costs zero dollars to be a nice person” and “Say less, mean more,” the styles and sayings are striking a chord with fashion circles and celebrities. (It has also led to coverage in Vogue and Who What Wear.)

“It’s so important for businesses to be able to evolve,” Abrahart shared.

Amazingly and in a twist of fate, its first collection back in March 2020 said, “Manifest that shit.”

Here’s the catch though: the Mayfair Group started its fashion journey

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Woodland Mall prepares for holiday shopping season amid coronavirus pandemic

GRAND RAPIDS, MI — There will still be photos with Santa, and Black Friday shopping is scheduled to go on as expected.

But the holiday shopping tradition at Woodland Mall will look a bit different this year as West Michigan contends with a surge of coronavirus cases.

“There’s no doubt holiday traditions and shopping will look different this year, but we are working to create safe and fun options for our community,” Marketing Director Cecily McCabe said in a statement. “We don’t want anyone to miss out on the magical experience this season, so Woodland Mall is providing opportunities for everyone to partake in person, virtually or with greater physical distance from others.”

Unlike past year’s, Woodland will be closed on Thanksgiving Day and will reopen at 7 a.m. on Black Friday. McCabe said the decision to keep the mall closed was driven by the decision of its anchor tenants — JCPenny, Von Maur and Macy’s — to close.

She said mall staff will work to keep shoppers safe on Black Friday with increased cleaning of common areas and high contact surfaces. Typically, those areas are cleaned once per hour, but that will increase to twice per hour on Black Friday and the Saturday before Christmas and Christmas Eve.

In addition, photos with Santa will return this year, starting Nov. 11 through Dec. 24.

“While Santa will not be giving hugs or high-fives this year, children of all ages are invited to sit on a bench next to him to ensure everyone can stay healthy and Santa can safely deliver presents on Christmas Eve,” according to a news release.

Children, families and Santa’s helpers “will be required to wear face coverings that can be removed briefly for photos.” The mall has also created a feature for families to have a home video conference with Santa rather than visiting the mall in person.

To reduce crowds and lines, the mall is requiring appointments for all in-person and virtual visits with Santa. Those can be made online at shopwoodlandmall.com.

In addition to Black Friday, the mall is hosting “12 Days of Deals Dec. 1-12 via Facebook events.”

“The events will showcase exclusive and limited offerings from retailers throughout the mall,” according to a news release. “Those following the virtual events will be notified of these deals each day.”

Some retailers are also offering after-hours shopping appointments for those who wish to avoid the crowds. Participating stores include Von Maur, J. Crew, White House Black Market and TempurPedic.

Due to Gov. Whitmer’s executive orders designed to reduce spread of the coronavirus, the mall and its retailers are operating at reduced capacity. McCabe said the mall’s overall capacity has been reduced by half, and that individual retailers are limited to 20 people per 1,000 feet.

Read more:

How a popular Michigan downtown plans to ‘heat the streets’ to help restaurants survive winter

Kalamazoo man, 25, gets 6 months in jail after accidental shooting death of his mother

‘This day is like Christmas morning.’ 98-year-old

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Global Gift Card Industry Analysis 2020 Market Growth, Trends, Opportunities Forecast To 2026

“Gift Card Market 2020”

New Study Reports “Gift Card Market 2020 Global Market Opportunities, Challenges, Strategies and Forecasts 2026” has been Added on WiseGuyReports.

Gift Card Market 2020-2026

New Study Reports “Gift Card Market 2020 Global Market Opportunities, Challenges, Strategies and Forecasts 2026” has been Added on WiseGuyReports.

Report Summary:-

The Global Gift Card Market Report 2020-2026 (Forecast Period) Offers An In-Depth Study Of Market Growth Factors, Future Evaluation, Country-Level Analysis, Gift Card Market Distribution, And Competitive Landscape Study Of Significant Industry Players. Every Segment Of The Global Gift Card Market Is Extensively Assessed In The Research Report. The Segment Analysis Offers Critical Opportunities Available In The Global Gift Card Market Through Leading Segments. The Regional Study Of The Global Gift Card Market Helps Readers To Attain A Thorough Understanding Of The Developments Of The Different Geographic Markets In Recent Years And Also Going Forth. In Addition, The Report Provides A Comprehensive Overview Of The Vital Dynamics Of The Global Gift Card Market, Including Market Influence And Market Effect Factors, Drivers, Threats, Constraints, Trends, And Prospects. The Research Study Also Contains Other Forms Of Analysis, Such As Qualitative And Quantitative.

Under COVID-19 outbreak globally, this report provides 360 degrees of analysis from supply chain, import and export control to regional government policy and future influence on the industry. Detailed analysis about market status (2015-2020), enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends (2020-2025), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to end users of this industry are analyzed scientifically, the trends of product circulation and sales channel will be presented as well. Considering COVID-19, this report provides comprehensive and in-depth analysis on how the epidemic push this industry transformation and reform.

In COVID-19 outbreak, Chapter 2.2 of this report provides an analysis of the impact of COVID-19 on the global economy and the Gift Card industry.
Chapter 3.7 covers the analysis of the impact of COVID-19 from the perspective of the industry chain.
In addition, chapters 7-11 consider the impact of COVID-19 on the regional economy.

Key players in the global Gift Card market covered in Chapter 12:
Ilona Travel Company
Bodo
Foxtrot
InWhite Solutions (IWS)
Auchan
giftmall
Epicenter
BROCARD
O’STIN

Request Free Sample Report @ https://www.wiseguyreports.com/sample-request/6013308-covid-19-outbreak-global-gift-card-industry-market

Market Dynamics:-

The report also examines the several volume trends, the pricing history, and the market value in addition to understanding the key dynamics of the Gift Card market. Several future growth drivers, challenges, and opportunities are also analyzed to obtain a better view of the industry.       

The Gift Card market can be split based on product types, major applications, and important countries as follows:

In Chapter 4 and 14.1, on the basis of types, the Gift Card market from 2015 to 2025 is primarily split into:
Restaurant Closed Loop
Retail Closed Loop
Miscellaneous Closed Loop

In Chapter 5 and 14.2, on the basis of applications, the Gift Card market from 2015 to 2025 covers:
Restaurant
Deportment Store
Coffee Shop

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Tour a $70M Los Angeles villa with its own beauty salon (video)

Today AD takes you for a tour of one of the most luxurious estates currently on the market – 330 S. Mapleton Drive in Los Angeles, California, a massive 6 bedroom/9 bathroom villa designed by the world-renowned Stephen Stone listed for just under $70M. From the 2-story library and private beauty salon to the spacious guest house and chic indoor pool, Villa 330 is the pinnacle of modern luxury.

Take the complete home tour and check out prior real estate videos below.

Tour a $7M Miami Beach penthouse

Tour an $8.5M Hamptons compound

$78M mountain retreat has its own climbing wall

$45M mansion comes with sliding glass walls

Explore other recent videos from our content partners at Conde Nast.

Food experts answer your questions about pancakes | pizza | mashed potatoes | fried chicken | grilled cheese | lasagna | french fries | steak | mac and cheese

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Celebs break down American slang terms

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Tips to improve your gumbo | grilled fish recipes | veggie burgers | chocolate cake | fish & chips

Alicia Silverstone dishes on her iconic outfit from ‘Clueless’

Celebs answer the most-searched questions about themselves: Ruby Rose | Dolly Parton | Mayim Bialik | Alessia Cara | Kermit & Miss Piggy | Kevin Bacon | Tony Hawk | Joe Biden | Ellie Kemper | Elijah Wood | Norman Reedus | Patrick Stewart

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Unilever to launch review of its e-commerce ad business

  • Advertising giant Unilever is shopping around its North American retail ad business, according to several people with knowledge of the matter.
  • A change in agency would be a big loss for the ad holding company WPP, which handles Unilever’s ad-buying in most of the world.
  • Retail advertising is taking off as e-commerce booms, and big agencies and holding companies are launching divisions to chase the business.
  • Unilever did not respond to a request for comment. WPP declined to comment.
  • Visit Business Insider’s homepage for more stories.

Dove, Axe, and Ben & Jerry’s maker Unilever is shopping around for an agency to handle its North American retail advertising, putting $30 million in business up for grabs, knowledgeable sources told Business Insider.

A loss could be a big hit to the ad holding company WPP, which currently handles Unilever’s ad buying in most of the world. WPP also named 35-year Unilever veteran and former CMO Keith Weed to its board of directors last year.

Unilever, like other advertisers, is pouring more of its multi-billion-dollar ad budget into e-commerce platforms like Amazon and Walmart. Sources said e-commerce would be central to the account; one person with direct knowledge said Unilever is looking for an agency to handle its retail and e-commerce strategy, which includes handling in-store ads and designing content like online product pages.

The review will pit top holding companies against one another. All the holding companies and big media-buying agencies are launching commerce divisions and trying to make the most of an explosion in online shopping and associated advertising that came with the pandemic.

Unilever’s e-commerce business grew 76% in the third quarter. Business Insider Intelligence’s eMarketer predicts that, by 2024, e-commerce will account for more than 16% of total US digital ad spend.

WPP has created a cross-agency team to retain the Unilever business, and IPG’s Advantage Marketing was also invited to pitch, the person said.

Unilever and Advantage Marketing did not respond to requests for comment. A WPP spokeswoman declined to comment.

Read more: Ad giants like WPP and Horizon lay out the bets they’re making on e-commerce advertising as online shopping soars in the pandemic

Several insiders said they expect other e-commerce-focused pitches to heat up in coming months and years. 

“In every brief during COVID, which has been our busiest period ever, the number one thing in the brief is ‘Talk to us about your e-commerce credentials,'” said one agency CEO. “It used to be ‘Tell us about your China footprint.’

Unilever is known to regularly schedule regional pitches as part of a process where it tries to reduce costs by getting agencies to agree to stricter payment terms. In one such recent example, WPP beat out rival Omnicom to win Unilever’s media-buying in China.

Unilever has moved advertising away from the holding companies in recent years

Unilever also has taken more of its advertising in-house through its U-Studio to cut costs, which has meant assigning fewer projects to the big holding companies.

Recent reports suggested Unilever

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Editorial: This season, gift cards help many – Opinion – The Topeka Capital-Journal

This is going to be a difficult holiday season.

Large gatherings are a no-no, and we have to be careful and cautious as the pandemic continues. Meanwhile, small retailers of all kinds will feel pressure as more of their usual customers stay at home or shop from gargantuan online retailers. But we all have the ability to take some of the edge off, by making a point of supporting local businesses.

Many of these retailers now have the option of purchasing gift cards. And such a purchase directs cash to those businesses immediately — not in a week or a month, not whenever you get around to it. Right now.

Gift cards also make ideal presents for friends, family and acquaintances. They’re convenient to mail, pop inside of a card or slide underneath a Christmas tree.

We’re still smack in the middle of a long period of angst and uncertainty. Vaccines and other effective treatments for the coronavirus beckon, but they’re not here yet. Meanwhile, we have either been largely sheltering in place or being careful in our day-to-day activities.

Some of us continue to work from home. Others don a mask and open their shop or restaurant. Some students are back in school, with masks and distancing, others are learning remotely, still others toggle between the two. None of us have gone unaffected.

So it will be tempting to do one of two things as Thanksgiving and Christmas approach. On one hand, some of us may decide to avoid the holiday altogether and celebrate minimally. On the other hand, some of us may decide to celebrate as though the virus doesn’t exist.

Both of these options are about ourselves, about our own feelings. They’re putting us ahead of other people. With the first, we’re withdrawing into a shell. With the second, we may be creating unsafe conditions for those we love.

Wouldn’t it be better — wouldn’t it be best — to put others first?

This season, think about your family and friends, about all of your loved ones. What would help them and make their lives better? For that matter, think about your community, about the small businesses that are hanging on and hoping for better days. What would help them?

Buying a handful of gift cards might seem like a small thing. But this season, if you’re thinking about everyone, it might just be the best thing.

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Broncos’ Tim Patrick: Practices in limited fashion

Patrick (hamstring) was a limited participant in Wednesday’s practice, Troy Renck of Denver 7 News reports.

Patrick was limited all week leading up to this past Sunday’s loss to the Falcons, a game in which he played 60 of the Broncos’ 73 offensive snaps and recorded a 4-29-1 line. Provided he doesn’t suffer a setback, Patrick should be ready to go for this Sunday’s divisional tilt against the Raiders.

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Best Gifts for People Who Don’t Want Anything for the Holidays in 2020

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Whether it’s your dad who tells you he just wants quality time with the family for his holiday gift or your shopping-obsessed BFF who literally has everything, we all know someone who claims they don’t want anything for holidays year after year. While it would most certainly be fair to obey their wishes and show up empty-handed (or maybe with a sweet card and candy) to your holiday gathering, the fact of the matter is that most of us don’t feel comfortable without at least something tangible in tow to give to that stubborn giftee in question.

Every year, I bring either a bottle of nice wine or a pair of cozy socks to give my dad for Christmas, dodging the investigative guesswork it would take to figure out what he’s actually coveting, but this “tradition” of ours recently prompted me to do some further research to find out safe and thoughtful gift options for anyone who says there’s nothing on their wish list. Of course, many of the gift ideas I’ve rounded up below will work reasonably well for those giftees on your list whom you don’t know super well (i.e. your new S.O.’s mom, your boss, or a distant relative that you really only see once a year). Although, there is a sex toy on the list, so proceed with caution if you’re thinking of going the route.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

STYLECASTER | Gifts for People Who Don't Want Anything

Courtesy of Nordstrom.

Luxe Candles

A fancy scented candle from cult-favorite brands like Diptyque is basically a foolproof gift for just about anyone on your list.

STYLECASTER | Gifts For People Who Don't Want Anything

Courtesy of My Gift.

Elevated Stemware

Sure, most people probably already have their basic wine glasses covered, but why not get them a chic set that will make them excited to drink wine?

Disney Plus.

Photo by Steven Senne.

Disney+ Membership

Disney+ is literally all of the rage right now, so why not gift your favorite Disney-obsessed person with one of the most coveted memberships of the year? The Disney+ Gift Subscription Card is just $70 bucks a pop, and you can gift a year’s worth of binge-worthy content.

STYLECASTER | Gifts for People Who Don't Want Anything

Courtesy of Aesop.

Aesop the Chance Companion Gift Set

Aesop is one of those body care brands that scream luxury, but many people who would enjoy their products may not actually buy them for themselves, which makes one of these gift sets the perfect gift for just about anyone.

STYLECASTER | Gifts For People Who Don't Want Anything

Courtesy of Bearaby.

A Chic Weighted Blanket

A cozy, stress-reducing weighted blanket is the home decor upgrade you didn’t know you needed until you have one to cuddle with. I’ve given this very blanket as a gift numerous times and it’s never not been a major hit.

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MasterClass Online Courses

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