Bluestone’s “COVID pivot” rockets growth, doubling revenue in 2020
Bluestone Sunshields, the premier provider of facial protection products, has just announced that Bloomingdale’s has brought the COVID-inspired line of clear shields to its stores and online as of October 19. The partnership between Bluestone and Bloomingdale’s is the first time Bluestone’s shields will be available in-store through a major fashion retailer.
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Photo provided by Bluestone Sunshields
“To be selected by Bloomingdale’s further validates our exacting design standards, and we hope to bring normalcy to people as these new variations become part of our daily life,” said Jen Podany, CEO of Bluestone Sunshields. “We’re honored to meet the Bloomingdale’s ‘chic and unique’ criteria.”
With the holidays just around the corner, travelers are weighing their options and looking for products to keep them safe and give them peace of mind. According to a new study from travel booking app Hopper, 74 percent of holiday travelers surveyed said they planned to fly during December, compared to only 10 percent who said they would drive their cars. Wearing eye protection may make COVID-19 transmission about three times less likely, according to a study published in The Lancet. For people who protected their eyes, the risk of transmission was reduced from to 5.5 percent from 16 percent.
The Bluestone Face Shield line started when they pivoted production to create and donate over 5,000 protective items to frontline workers in need. The shields quickly became a favorite among businesses reopening and seeking to keep their staff and customers safe. Now, as society continues to re-open and people are resuming some activities, the need to protect oneself and still look put together created a tipping point. The new product line was a strategic move that propelled the company to exceptional growth with over $1M in sales this year alone, more than double the company’s 2019 revenue.
“I’m proud of what we’ve done this year,” said Podany, “I’m an entrepreneur, the mother of two young children and have an all-female team. I hope my success will inspire other women in business to persevere even when they get thrown a curve ball.”
Bluestone Face Shields can be bought in-store at Bloomingdale’s in New York City and SoHo locations, and in its Century City, San Francisco, Costa Mesa, Sherman Oaks and Newport Beach, California, stores. The shields also can be purchased online through Bloomingdale’s at https://www.bloomingdales.com/shop/jewelry-accessories/face-masks/Brand/Bluestone%20Sunshields?id=1096359.
About Bluestone Sunshields
Bluestone Sunshields is the premier provider of facial protection products. Founder and CEO, Jen Podany, was a licensed esthetician before launching Bluestone in 2018. She was inspired by her work alongside top dermatologists and physicians in Los Angeles and saw the need for something to provide privacy and protection for patients who had recently undergone treatments that left them extremely sensitive to sunlight. As a result of the company’s work with top doctors, cosmetic laser manufacturers and skin care professionals, Bluestone is founded on the mission to provide the best protection against the elements and now, COVID-19.
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