Fashion after Covid 19 lock-down

If there were ever a time for fashion to reinvent itself, it is now. The industry has been hit hard by the COVID-19 pandemic. Billions of dollars of clothing orders placed with manufacturers around the world have been cancelled, major physical retailers have shuttered. Online sales are down by as much as 20-40% in the US. A majority of fashion businesses are likely to suffer financial distress over the coming months, and it’s a fact that many will not survive.

As the world sits on pause during this COVID-19 crisis, there exists a rare opportunity for the fashion world to rethink how it does things, financially and environmentally. This is certainly true of the major incumbents, fashion houses that control a large portion of the industry value chain. But it also applies to new entrants: innovators and disruptors that might find it the perfect time to shake things up and improve upon the status quo. (see fashion accessories for men online stores)


This is a wake-up call for both the consumers and the industry as a whole. The threat that this pandemic holds over our heads is a call to action for the fashion industry to slow down, move away from mass production and change direction, before an even larger problem is at hand.

The crisis that we are now finding ourselves in will undoubtedly initiate a shift in how we interpret fashion. Like the effect of past world wars and pandemics, we too will have to focus on quality over quantity, practicality over vanity. (see

It takes a crisis to form a tactic and fashion is no exception. Some of the best designs were born from hardship. Let’s take for instance, Coco Chanel created women’s couture pieces from foraged fabrics when materials were scarce around the period of the First World War, such as jersey men’s underwear. This led to a huge shift in womenswear from restrained corsets to comfortable attire, making Chanel the innovative brand to beat.

When the lock-down started, face masks became the most ubiquitous and essential accessory, they were passed out at the runway shows everywhere in America, factories closed in parts of Asia bringing production to a halt, but the permanent shifts the industry would experience had yet to be fully realized. From the very beginning, Coronavirus disrupted and changed the fashion industry, but its larger impact is still only starting to be understood.

As businesses everywhere learned to adapt and hit the breaks during this time, fashion faced a unique call to action. It came quite literally in a joint letter from the Council of Fashion Designers of America and the British Fashion Council. In addition to emphasizing sustainable practices and a more thoughtful approach to events and in-person presentations, the letter asked designers to focus on two main collections per year.

With over 36 million people currently unemployed, leisure fashion has taken a backseat in favor of necessities. Buying the latest designer shoe or handbag isn’t exactly top of mind …

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5 Ways Fashion Influences Your Dating Life

It may seem off or untrue, but there really is a connection between your fashion choices and your dating life. On the first encounter with a person, you notice subtle details about their sense of fashion from what they are wearing, and this has a significant influence on whether or not you might like that person. What you wear is almost always a true reflection of your personality-except someone dresses you up, or you don’t get your own clothes.

Your attraction to someone would be as a result of personality, sense of fashion and looks. If you’ve not started dating yet and you’re searching for that ‘significant other, offers dating sites opinions and reviews made by users of those websites. From here, you’d be able to discover the best dating sites and who knows? You might just meet that wonderful person that’ll sweep you off your feet.

There are various ways fashion influences your relationship. These include:

1.You’d get more messages and emails just for being stylish

If you’re on social media and post many pictures showing how fashionable you are, you’ll get more messages, more comments, and attention than someone with poor fashion choices. Fashion is not just seen in what you wear; style is how you present yourself out there to other people. It encompasses how neat you are, your levels of confidence, your carriage and posture. Throwing on some clothes and accessories will not attract more people except you take care of the other aspects mentioned. Fashion is who you are, fashion announces you.

2.Make a good impression on your first date

On the first date, you should try to make a good impression on the other person if you want things to work out well. Dressing stylishly and appropriately for the occasion is a must if you’re looking to impress others. This doesn’t mean you should go all out of your way to buy an item of expensive clothing for the date. Water something you’re comfortable in that accentuates your best physical features and don’t forget to go out with your smile and confidence! This way, you’re being the most natural form of yourself, and that is enough to attract a date.

3.Iron your clothes

Never wear wrinkled clothes. Wrinkled clothes are such a turn off when you’re looking to attract a person. In fact, if you need to step out of your house, even if you just need to go across the street, wear ironed clothes. Ironed clothes immediately enhance your appearance and make you look neater and more reliable, unlike when you wear wrinkled clothes.

4.Keep your make-up light

Don’t wear too heavy make-up for dates. Lip gloss, eyeliner, eyeshadow and some blush are enough to charm your date. This, however, is subjected to choice. If you feel good about wearing a lot of make-up, don’t hesitate to do so. Just don’t overdo it. Good hygiene is also a must. Keep yourself clean

5.Prioritise your comfort

Don’t lose yourself trying …

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5 Maternity Dress Ideas for Heavy Pregnancies

Are you heavily pregnant and grumpy? Are you worried that you will go out of fashion and style? Being pregnant comes with a whole new feeling and as days turn to months, you watch your body change and your tummy grow larger.

When you are 5 to 6 months gone, your clothes will no longer fit you, hence, you will need to buy new comfortable clothes that will make you comfortable during your heavy pregnancy days.

So what kind of clothes should you wear? In recent times, you can find anything on the internet, and maternity dress ideas are no exception. However, instead of surfing through various websites, you can simply visit where you will find various fashion stores that are willing to give you maternity dress suggestions that will make you look comfortable and classy. While doing that, below are some other maternity dress ideas that you can count on:

Pants or skirt with a drawstring

When it comes to choosing the right maternity dress, you should bear in mind that your comfort is a priority. If you wear pants or a skirt with a zipper, first you will be unable to zip it because of your protruding tummy, then, it will make you very uncomfortable which won’t be good for the baby and you. However, any skirt or pants with a drawstring can be adjusted to your comfort.

Jeans or skirt with a belly band

Pregnant women these days try to look classy and stylish and dressing well has become their priority. However, since you still want to rock your jeans and top, then you should get jeans with a belly band. The belly band makes the jeans sit comfortably on your tummy without causing any form of discomfort or body trouble.

A-line top or gowns

A-line clothing has always been in vogue and it comes in handy when you are heavily pregnant. It is usually free from under your bust down, and this means as your tummy grows bigger, you can continue to rock your A-line clothing. It allows air into your body and it fits into any body type.

Wrap dresses

If there’s one thing that has always been in fashion, it is the wrap dresses. The best part about these dresses is that it fits everyone. Are you heavily pregnant? Wrap dresses will make your day, and you will always look classy in them, even in your heavy baby bump, wrap gowns or tops remains one the best maternity dresses you can purchase.

Maxi dresses

If you decide to wear skinny clothes while heavily pregnant, you might not feel comfortable in them, hence, when your tummy gets bigger, go for maxi dresses. It could be a maxi gown, or a loose shirt, just ensure it is very free on you.

It is every woman’s dream to get pregnant someday, but they still want to look sexy even with their baby bumps. Therefore, these maternity dress ideas will make you look comfortable and …

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Why it is Easier Than Ever to Find Pregnant Women’s Clothes Online

Are you pregnant and thinking of what to wear? Perhaps you are concerned about where to get the best fit for you during this period?

The days when it was practically impossible to get maternity dresses online are over. The reason is not far-fetched as various online fashion stores aim at selling pregnant women’s clothes, toddlers, amongst other wears and the necessary equipment to make the process and transitioning easier for women.

One of the fashion shops whose aim is to make available clothing for pregnant women in the Uk and other countries through their online platform is patpat clothing UK. You can read about them to check various fashion options they have.

To join the league of those who believe that getting clothes online for pregnant women has become an easy task, you need to consider certain things or ideas while shopping for maternity clothes. The good thing about these ideas is that they help make finding pregnant women’s clothes easier online. Some of these things are the following: –

Shop around

There is absolutely nothing wrong with shopping around for your pregnancy clothes. The internet and these fashion stores have made it easier since you can shop while in your houses’ comfort. What needs to become done is to look through different maternity brands before deciding on which to patronize. Hence, you can read more about online shopping brands to see if they have maternity wears section, you can purchase nice and comfortable outfits.

Pair new outfits with old ones

One of the awesomeness of being pregnant is that you can rock your outfits in different styles. Thus, your pregnancy should be far from being boring. To help you with this task, you may purchase about two to four new outfits and pair them up with your old wears to make different styles entirely. For instance, you can buy a maxi shirt dress and rock it with your old scarf. You can also buy a new shirt and get your old pair of jeans to make you look beautiful. However, rocking your old dresses depends on how far along you are.

Wear form-fitting outfits

Another fashion style you need to imbibe is purchasing and wearing form-fitting outfits during your pregnancy days. Being pregnant does not equate to needing to hide your baby bump in big, long and boring outfits. You need to get form-fitting outfits that will be comfortable and also help accentuate your curves. For comfort sake, you may invest in purchasing form-fitting gowns.

Get maternity essentials.

Knowing and purchasing the essentials at this period will help make your task of finding pregnant women’s clothes online easier. When you already know the necessary things to look for during shopping, you will not waste time scanning through. One of these essentials includes comfortable and pretty undergarments. You need to invest in purchasing supportive bras that may double as a nursing bra.

Another essential you need to know and purchase is a couple of stretchy T-shirts in …

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British Fashion Awards 2020 Winners

“Who is leading change in fashion?” asked the British Fashion Council ahead of the 2020 Fashion Awards, which premiered on Thursday Dec. 3 in a short film on the BFC’s Youtube channel — where 20 individuals and brands were recognized for leading positive change in the fashion industry during a very unpredictable year.

Instead of the usual focus on best designer, the BFC started fresh with four new categories of awardees: environment, people, community, and creativity. “From those who bravely faced this challenging year with pro-active responses to the global pandemic, showed leadership and creative resilience over the past year, to the ones who stood up against prejudice within the fashion industry and fight for change,” said the BFC in a press statement. Ahead, are the winners . . .


Emergency Design Network
Launched by Phoebe English, Bethany Williams, Holly Fulton, and Cozette McCreery, “harnessed the power of London’s fashion community. Galvanizing industry experts to produce 50,000 surgical gowns and 10,000 sets of scrubs for British health workers.”

Michael Halpern
“During the Covid-19 lockdown, rather than stage a show for London Fashion Week, Michael paid tribute to the frontline workers. He captured eight women from across the public service sectors in film and portraits, reflecting on their work, sparking joy and hope.”

“Chanel uses its influence to create positive change. Through the work of foundation Chanel, it is committed to improving the economic and social conditions of women worldwide. It has developed a racial justice fund to support grassroots organizations led by people of color.”

Kenneth Ize
“Dedicated to preserving African craft and heritage through a community of weavers, artisans, and design groups placing Nigerian cultural heritage on a global stage.”

A Sai
“Actively standing against injustice to make fashion inclusive and kind. A Sai Ta uses his voice to offer an end to discrimination against marginalized communities and committing profits to organizations that support the end of systemic discriminations and racism.”


Edward Enninful
“As editor of British Vogue, he is an agent of change, holding a mirror up to the industry.”

Lindsay Peoples Wagner and Sandrine Charles of Black In Fashion Council
“In June 2020, Lindsay, editor of Teen Vogue, and Sandrine, PR executive, launched the Black In Fashion Council whose aim is to set a new foundation for diversity, inclusion, and accountability to the fashion industry.”

Samuel Ross
“A part of a new generation of menswear designers. His brand, A-Cold-Wall* has a big impact on the communities that he works with. His Black Lives Matter financial aid scheme pledges money to organizations and people on the front line. He gave thousands of dollars to businesses with Black owners across a diverse range of areas.”

Aurora James
“This year, Aurora James spearheaded a pioneering campaign calling on retailers to dedicate 15 percent of their shelf space to Black-owned brands. This, along with her community of communities and artisans through her brand Brother Vellies, makes her a trailblazer.”

Priya Ahluwalia
“A progressive-thinking leader and agent

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Alec Kesheshian Revolutionizes the Fashion Industry With God’s Dream

MELROSE AVENUE, CA / ACCESSWIRE / December 3, 2020 / Brilliant ideas and remarkable vision are brought to life when they are sparked with passion, dedication, and grit. No matter how skilled and talented an individual is, the ultimate realization of a dream will always boil down to determination, drive, and discipline. And as someone who believes in the value of hard work and perseverance, Alec Keshishian, the esteemed founder of God’s Dream, shares with the world how he was able to reach the summits of success through his diligent efforts.

Although he has already made his mark on the industry, Alec Keshishian would always look back on his stark beginnings to remind himself of his mission, igniting creativity and promoting individuality. And for this reason, his clothing line is all about celebrating uniqueness and stirring confidence. With designs that speak volumes about his vision, God’s Dream is making significant strides towards the forefront of the fashion industry.

Because of the COVID-19 outbreak, the world had to impose health guidelines and take serious precautions. But before the pandemic resulted in international travel bans, Alec Kesheshian decided to unwind and take a trip to the Amalfi Coast and bask in its glory. He initially planned this escapade to experience the tight-knit nightlife and break away from his Bel Air roots. However, he stumbled upon something more valuable than peace and relaxation. Because of this trip, the visionary found the inspiration to build a high-quality fashion line.

According to Alec Keshishian, it was impactful and empowering to walk on the grounds where some of the most celebrated fashion houses in the world originated. With the time he spent in Milan, he found himself sampling premium fabrics and creating design flats for his production company. He then felt heavily inspired to bring such a world-class level of craftsmanship back to Los Angeles and start a brand that would bring people together.

Going back to the United States, Alec Keshishian brought out his creative flair and built God’s Dream-a revolutionary lifestyle clothing company grounded on utopian ideals. And proving to be unstoppable at his game, he developed a cut-and-sew line and within the span of a few months. On top of that, he also opened a brick-and-mortar store on Melrose Avenue in Los Angeles.

In an interview, Alec Keshishian shared that it took him a lot of failures before he finally created a successful venture. He admitted that those rejections left him feeling defeated and discouraged. But instead of wallowing in despair, the determined fashion designer tried to pick himself back up and pursued his dreams with a stronger and more resilient mindset. Had he given up on his creative endeavors, he would not have shaped God’s Dream into the empire that it is today.

More than just a clothing brand, God’s Dream is a lifestyle that aims to provide individuals with a voice. Alec Keshishian believes that his designs help people express themselves through creativity, boldness, and ingenuity. And as someone who has

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Christine Centenera: ‘Fashion is all subjective: nothing is right or wrong’

My personal style signifier is a well-cut blazer and leggings, which is what I’ve worn in my professional life for as long as I can remember. It frames my shape, which I like, and makes me feel confident no matter what situation I’m in.

I used to wear black all the time. Travelling a lot, I found it was the best way to pack, because it would always look good and working with one tone meant endless outfit options. But in the past 12 months I’ve been actively buying more colour – mainly different shades of blue, from cornflower to sky. I think these days I need a bit of optimism in what I put on my body.

Ceramics made by Centenera at home on her kiln
Ceramics made by Centenera at home on her kiln © Jake Terrey

The last thing I bought and loved was a kiln for the house I share with my partner, the actor and filmmaker Joel Edgerton, in Sydney. I’d done classes here and there in LA and Venice, but I found the whole scene around ceramics and pottery a bit much. It can be quite elitist. So this year we got our own kiln – it’s manual and you can’t leave it unattended, so when you fire it you have to commit to being home day and night. It can be on for between 10 and 14 hours. I just do hand-building rather than using a wheel – I like the thumbprints and the slow pace. I often make large-scale pieces, which take a bit of time. I give a lot of the finished pieces away – I gave one to Virgil [Abloh] for his 40th. I’m also not very good – it sounds like I’m some expert, but I’m really not. 

And on my wishlist is a thriving Freedom Garden – I know the project’s founder Lily Kwong, who is a landscape designer, and have been following her mission to encourage people to grow their own edible gardens. I don’t have an outdoor space in New York, so it’s a novelty to have soil and grass while I’ve been in Sydney. I went down this rabbit hole of looking at regenerating soil and planting things that were in season, and we’ve changed our whole garden to include more native plants. It’s starting to grow and now we’re able to eat the produce.

Centenera at her house in Sydney © Jake Terrey
Bondi Beach. Centenera lives between Sydney and New York
Bondi Beach. Centenera lives between Sydney and New York © Jake Terrey

My earliest fashion memory is dressing up with my four sisters. We were born within eight years of each other, so we’re close. Even though we had the same upbringing, we were all completely different, and that was reflected in what we chose to wear. I learned from a young age that you could express yourself through clothes. One thing that I love about fashion is that it is all subjective, and nothing is right or wrong. 

A recent “find” is a store called Yaoya in Guéthary.

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Here are the winners of the 2020 Fashion Awards

Updated story: 4/12/2020

The British Fashion Awards took place last night in a very different way than we’re used to.

Kim Jones, Riccardo Tisci posing for a photo: Honourees were awarded over four categories for this year's digital-only event.

© Getty Images
Honourees were awarded over four categories for this year’s digital-only event.

Instead of its usual big party and celebrity-studded ceremony at London’s Royal Albert Hall, the awards were presented by Priyanka Chopra Jones, Lewis Hamilon, Aja Barber, Maisie Williams and singer Rosalía in a short film, which was accessible to the public for the first time.

The British Fashion Council (BFC) awarded 20 accolades that honoured and celebrated those in the industry that have created positive change in fashion, stood up against prejudice, and proactively responded to the pandemic – across four categories of Community, Creativity, Environment and People.

Discover the 20 winners below:


  • Asai
  • Chanel
  • Emergency Designer Network
  • Kenneth Ize
  • Michael Halpern


  • Grace Wales Bonner
  • Jonathan Anderson
  • Kim Jones
  • Miuccia Prada and Raf Simons for Prada
  • Riccardo Tisci for Burberry


  • Anya Hindmarch
  • Christopher Raeburn
  • Gabriela Hearst
  • François-Henri Pinault for leading the G7 Fashion Pact
  • Stella McCartney


  • Aurora James
  • Edward Enninful
  • Lindsay People Wagner and Sandrine Charles for the Black in Fashion Council
  • Ahluwalia
  • Samuel Ross

Original story: 30/11/2020

The British Fashion Council has released a trailer for the 2020 Fashion Awards, which will be taking place this week in a new format as a result of the ongoing Covid-19 pandemic and the resulting restrictions placed on large gatherings in the UK. The annual event – which tends to take place in London in December and always draws in a big A-list crowd – will this year be a digital-only event.

The 2020 Fashion Awards will be held on Thursday 3 December and will “honour and celebrate the designers, brands, creatives and individuals who have created positive change within the fashion industry this year”, the BFC announced in a statement last month.

This year, there will be a focus on those who bravely and pro-actively dealt with the pandemic, who showed leadership and creative resilience and who stood up to prejudice within the fashion industry. The awards will likely celebrate and respond to efforts to encourage diversity within the fashion industry after a summer of Black Lives Matter protests which took place across the UK and around the world.

“The Fashion Awards recognises and celebrates innovation in fashion,” Priyanka Chopra Jonas, the new BFC Ambassador for positive change, says as she introduces the awards in the trailer, which you can watch below.

“What the past couple of months have shown us, is that the fashion industry is in need of a reset,” BFC CEO Caroline Rush said. “This is why this year, under unique circumstances, we felt that it was important to recognise the people and businesses who played a role in some of the most important and challenging issues of our generation and champion those who raised the bar in areas such as diversity, sustainability, and community.”

The award show, which is being sponsored by regular partner Swarovski, will honour 20 individuals

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From dogs to baggy trenchcoats: this week’s fashion trends | Fashion

Going up

Rapping supermodels Sorry, Carla Bruni, the latest supers trend is spitting bars, as Naomi Campbell displayed with her US election rap.

Gender-neutral candles LA’s Boy Smells brand is what the gen Z hipsters are loving.

The baggy trench The new Scandi noir style takeaway, thanks to Charlotte Rampling in DNA and Julian Casablancas on SNL.

Bode Harry Styles has been wearing clothes by the upcycling label on the set of Don’t Worry Darling, and we give it a thumbs up.

Man with large dog
A man’s best friend.

Posing with your dog From Dunhill’s festive campaign to Lee “Scratch” Perry, it’s all about the pooch.

Going down

Connell’s chain We’re over Mr Waldron’s sliver of a necklace; chunky chains are where it’s at, as seen in the Missoma collection.

Ocado delivery van
Don’t forget the onions. Photograph: Reuters

Ocado orders Don’t worry about them forgetting your onions: pre-packed “mystery” boxes put the fun back into “order online”.

More Joy Christopher Kane has updated his iconic logo with a new one, Sex. On an umbrella, of course.

Celebrity wine Forget about it. Now Elon Musk’s Tesla does tequila, we’ll have what he’s having.

Hollywood hotties In the spirit of 2020, utterly weird crushes dominated the US election coverage, with everyone going gaga for the geeky newscasters.

Source Article

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4 Changes We’ll See In The Future

Fashion has always been known to push the envelope. With new trends and ideas, fashion has an eye towards the future. The fashion industry will see huge amounts of innovation in coming years as new technology and changing customer trends and demands will transform the industry. 

Here are four changes to expect in the future of fashion: 

1 . Data-Driven

It used to be that consumers wore whatever designers created. Those days are over, and fashion brands now use data to understand customer preferences, monitor their shopping behavior and create products that meet their needs. The future of fashion is data-driven: by leveraging data on consumer trends, brands can create pieces consumers are most likely to purchase. 

Many stores and brands, including Miu Miu and Stitch Fix, use data to predict the rise and fall of trends. Predictive analytics consider everything from climate to color preferences, social media trends and political movements. The benefits of using data in fashion are numerous: from only producing pieces consumers will actually wear to reducing waste and connecting the right consumers with pieces they will enjoy. Data also helps brands run more efficiently, giving them room to innovate and balance supply and demand. 

Fashion forecasting has long been an artform, but with the growth of data analytics, it now becomes more of a science. That data extends to algorithms. Amazon is developing a machine learning program to automatically assess if an item is “stylish” or not. Google is testing user-driven AI fashion design that uses algorithms to create new pieces and styles. Data of all kinds will soon be sewn into every aspect of fashion. 

2 . Sustainable

Fashion has long been one of the biggest contributors to waste and climate change, largely because of its unsustainable and non-eco-friendly production methods. But the tides are changing, and brands are moving towards more sustainable fabrics and manufacturing methods. 

Fast fashion, which was popular for its ability to quickly and inexpensively reproduce runway looks, is in decline in favor of slow fashion—pieces that are more eco-friendly and designed to be longer lasting. Nearly 50% of fast fashion retailers have reported a recent decrease in customer purchases as consumers look for brands that take a stand for the environment. 

Research shows that 88% of consumers want brands to help them be more environmentally friendly. Even with its strides, fashion has a long way to go. Fashion production releases 10% of the world’s carbon emissions, more than international flights and maritime shipping combined. A number of sustainable fashion brands are growing, and their innovative practices are becoming more commonplace among retailers. British design company Vin + Omi harvests its own crops to make clothing from horseradish plants and chestnuts. It also features clothing items made from recycled paint containers. Levi’s recently unveiled a new collection of denim that uses 96% less water to create—a major win for clothing that notoriously requires a lot of water to produce. 

Shopping for pre-owned items is also on the rise. The

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