Cyber Monday 2020 sets record for largest online shopping day ever, report says

The online shopping industry has grown in popularity this year due to the coronavirus pandemic, and Cyber Monday 2020 was just another example of that.

Shoppers spent a whopping $10.8 billion on Monday, the biggest U.S. e-commerce day ever, according to a report by CNBC, citing data collected by Adobe Analytics.

Sales spiked 15.1% compared to 2019 during the unofficial industry holiday, the report said. The Adobe data showed curbside pickup orders increased 30% from 2019.

Among Adobe’s other key findings: 37% of sales came via mobile devices, and consumers spent $2.7 billion during the final four hours of the day.

Holiday sales started earlier than ever this year, as companies have offered more online deals. The brick-and-mortar retail industry, which has long been struggling, received a crippling blow this year as a result of the pandemic.

Walmart offered Black Friday sales in early November and ran deals all month long, while Coach has been holding an ongoing 70% off sale for weeks. Even Lululemon, which rarely promotes sales, had big discounts on Black Friday and Cyber Monday.

Many big-box retailers have extended Cyber Monday sales to a week-long event. If you missed out on the online shopping event, here are some ongoing deals you can still shop for online:

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Nicolette Accardi can be reached at [email protected]. Follow her on Twitter: @N_Accardi. Find NJ.com on Facebook. Have a tip? Tell us. nj.com/tips

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