This Cyber Monday set the record as the biggest online shopping day in U.S. history.
According to an analysis from Adobe Analytics, people spent $10.8 billion in online purchases on Cyber Monday.
But while online shopping saw a surge, spending at traditional brick-and-mortar stores saw a significant decline. Likely a result of the coronavirus pandemic, Black Friday shopping saw a decrease of roughly 50% this year, according to CNBC. However, online Black Friday shoppers spent $9 billion, Adobe revealed.
Adobe originally estimated that the total Cyber Monday haul would be $12.7 billion, but the company decreased its forecasting in recent days. The firm estimates that shoppers will spend $184 billion online throughout the entire holiday season. If the country does spend that much, the purchases will represent a 30% increase over last year’s numbers.
On Tuesday, Amazon reported that selling on its website surpassed $4.8 billion worldwide between Black Friday and Cyber Monday, a 60% increase from last year.
“Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays,” Taylor Schreiner, a director at Adobe Digital Insights, told CNBC.
Adobe Analytics and Amazon did not immediately respond to the Washington Examiner’s request for further comment.
Tags: News, Shopping, Retail, Technology, Amazon, Business, Internet
Original Author: Haley Victory Smith
Original Location: Cyber Monday records biggest online shopping day in US history