David’s Bridal Buys Online Resource Rustic Wedding Chic

David’s Bridal has acquired online wedding resource Rustic Wedding Chic.
Maggie Lord, the founder of Rustic Wedding Chic, will join David’s Bridal to
lead strategic partnerships, reporting to Chief Marketing and IT Officer Kelly

Earlier this
year, David’s Bridal launched a suite of digital planning tools including the
Wedding Checklist, a personalized, customizable Wedding Website, and the Vision
Board. Rustic Wedding Chic, which showcases the latest wedding trends,
fits into the planning process as a source of inspiration for  the Vision Board.

“As the
needs of brides change and evolve, so do we,” said Jim
Marcum, CEO of David’s Bridal in a statement. “It is clear that our
transformational framework, which is focused on digital and innovative
solutions to allow us to be with her along her entire journey, is spot-on and
accelerates our strategic goals. Our omni platform, digital planning tools,
virtual experiences and now Rustic Wedding Chic is the end-to-end, one-stop
shop for her.”

“For the
past 12 years, Maggie has been able to cultivate and forge strong and
meaningful partnerships in the wedding market,” said Cook
in a statement. “She has done a phenomenal job at connecting with the
newly engaged and establishing Rustic Wedding Chic as a go-to resource for
ideas, inspiration, community and more. She is an industry authority and we are
so excited to have her join our marketing team as Head of Partnerships, to
re-energize and expand our partnership base and to enhance the wedding planning
process for all of our David’s Bridal customers.”

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