Devils Gift of Giving Holiday Drive to Stimulate Newark Community

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NEWARK, NJ – In celebration of Giving Tuesday, the New Jersey Devils and the Prudential Center have partnered with Goya and PSE&G to launch their Gift of Giving 2020 Holiday Drive today. The virtual fundraiser will benefit three key non-profit organizations in the community including: Jersey Cares, Believe in Newark Foundation and Newark Working Kitchens. The initiative’s beneficiaries will provide coats, toys and meals throughout the City of Newark.

Goya kicked off their support to the initiative by committing a donation of 5,000 pounds of food to Newark Working Kitchens.

“This holiday season is bittersweet for many families,” explained Rafael Toro, director of public relations for Goya Foods, who said the company was pleased to help others in need. “We know that our community is struggling due to the pandemic, and the best thing we can do to help is to donate food.”

“Thanks to the help of our partners and many organizations like Prudential Center, we are able to provide food for hundreds of families in New Jersey,” he added. “By the end of 2020, Goya will have distributed over 3.5 million pounds of food throughout the United States since the start of the pandemic.”

Over the last two seasons, the New Jersey Devils and Prudential Center have donated more than 5,500 coats, 13,500 toys and 50,000 pounds or 40,000 meals to the Newark community.

“We are thrilled to kick off the Gift of Giving 2020 Holiday Drive alongside the New Jersey Devils and Prudential Center,” said Frederick Daum, executive director of customer operations at PSE&G. “The beneficiary organizations are beacons of hope in the community and we are proud to support them in their mission. This initiative is a meaningful way that fans can support vulnerable communities during this time.”

At the conclusion of the two-week fundraiser, all proceeds will be split equally between Jersey Cares, Believe in Newark Foundation and Newark Working Kitchens.

For the past 24 years, the Jersey Cares Coat Drive has mobilized the collection and distribution of thousands of “gently used” winter coats to men, women, children, and infants in need. Newark Working Kitchens activates local restaurants in Newark, NJ, one of the cities hit hardest by the Covid-19 pandemic, to cook nutritious meals for low-income seniors and families and people without homes.

Devils fans donating jackets at last year’s Jersey Cares Coat Drive at the Prudential Center before a home game. (Photo courtesy of the New Jersey Devils)

The Believe in Newark Foundation, Inc. serves as a vehicle to provide resources, technical assistance and foster greater giving to support the nonprofit community and the residents of the City of Newark. Toys from the 2020 Gift of Giving Holiday Drive will be distributed to Newark residents at a December event in partnership with Mayor Ras J. Baraka and the City of Newark.

The Gift of Giving 2020 Holiday Drive launches three months following New Jersey Devils and Prudential Center’s Donate a Plate fundraiser and $200,000 donation to Newark Working Kitchens on behalf of the Devils Care Foundation.

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