Everything you need to know about Jennifer Lopez’ beauty brand

Many celebrities have nurtured a signature beauty look, but few have achieved global adoration to rival Jennifer Lopez’ luminous bronzed skin – aka the JLo Glow.

Jennifer Lopez looking at the camera: JLo Beauty is finally coming – here, see all the details as they are released.

© Leon Bennett
JLo Beauty is finally coming – here, see all the details as they are released.

We’ve been envying the star’s radiant complexion since she released her first single at the end of the 1990s and now, aged 51, she’s an unequivocal beauty icon.

So, when Lopez finally teased the launch of her own beauty brand back in August (a launch that has long been rumoured, but never confirmed), we paid close attention.

Finally, we now have all the details, as the star just revealed what’s inside her new collection, JLo Beauty, which officially launches in January 2021. There’s a surprise in store though. There’s not a shimmery highlighter in sight.

Instead, JLo Beauty is a glow-boosting skincare line, proving that the star knows (just like the beauty experts) that radiant skin actually starts with products that improve skin quality.

It’s a full skincare regime of eight products, including a cleanser, moisturiser and serum, all of which are designed to enhance your skin’s natural glow both instantly and over time.

The hero ingredient of the range is antioxidant-rich olive oil, which Lopez revealed in an interview with Harper’s Bazaar US is “a family tradition and beauty secret passed down from her grandmother and mother for healthy and shiny hair, skin and nails.”

It’s to be found in all the products, including the star of the show, a serum called, what else but ‘That JLo Glow’, which also includes two kinds of ferments and a sugar-derived matrix to smooth and brighten your skin.

Lopez really has thought of every detail. There’s the wonderful names which make the products feel even more covetable: our favourite is the “That Hit Single” Cleanser which impressively claims to remove all your make-up in one go without leaving your skin feeling stripped due to a nourishing lipid-rich formulation.

Then, there’s the inclusion of SPF in the day cream, a nod to the understanding that protecting your skin really is the best way to keep it healthy and glowing.

“A dermatologist told me at a very young age to use sunscreen … I didn’t know it then, but now … I go, ‘Wow, this was one of the secrets that I didn’t even realize I was doing,” revealed Lopez in the Bazaar US interview. “I knew that for JLo Beauty that I wanted to develop a sunscreen that we could use every day under your makeup, where you can really, really protect your skin and keep it young over the years. And I think that girls should start from the time they start skincare at 12, 13, 14, 15 years old.”

Completing the range is a dietary supplement, sheet mask (soaked in the brand’s serum), eye cream and glow booster in three shades, all of which designed to help you achieve JLo’s signature red-carpet glow whatever your skin tone and type.

“No one wants to hear, ‘Oh, you look great for 50.’ You want to hear you look great—doesn’t matter what age you are,” said Lopez in the Harper’s Bazaar US interview. “For us, beauty having no expiration date, being youthful and timeless at every age, and beauty coming from the inside out are really, really the mantras of the brand.”

Wise words indeed to heed from the beauty queen of glow herself.

JLo Beauty will be available from January 1st 2021 at jlobeauty.com

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