Jennifer Lopez has revealed the product lineup for her upcoming beauty line, JLo Beauty! The range will officially drop on Jan. 1, 2021, with seven skincare products.
The brand posted a photo of the skincare line on Instagram on Wednesday, revealing the gorgeous gold packaging and name for each item — That JLo Glow Multitasking Serum, That Limitless Glow Multitasking Mask, That Big Screen Broad Spectrum SPF 30 Moisturizer, That Blockbuster Wonder Cream, That Hit Single Gel-Creme Cleanser, That Fresh Take Eye Cream and That Star Filter Complexion Booster.
Fans can sign up on the JLo Beauty website to get early access to the That JLo Glow Multitasking Serum and That Blockbuster Wonder Cream and pre-order the rest of the collection on Dec. 8.
Lopez shared stunning campaign images on Instagram. The multi-hyphenate is absolutely glowing and fresh-faced in the photos as she poses in water. In a video, she talks about the tagline of her brand, “Beauty has no expiration date.”
“As women, people are so ready to write us off. I just kept waiting for that to happen, and I realized, no, I’m not gonna let that happen. It’s about being limitless. It’s about being powerful and understanding beauty really doesn’t have an expiration date,” Lopez narrates in the video.
Lopez captioned the post, “This isn’t just a passion project, it’s a 30-year dream. I can’t wait to share my skincare secrets with you!!”
Last month, Lopez was honored with the People’s Icon Award at the E! People’s Choice Awards. She looked beautiful in a red ruffled Christian Siriano dress. For her beauty look, Lopez used her upcoming JLo Beauty skincare products.
Back in December 2019, the JLO Holding Company, LLC filed a trademark for cosmetics and skincare products, according to the United States Patent and Trademark Office, including skin moisturizers, beauty masks and skin cleansers.
In December 2018, Lopez teased she was launching a skincare line during a speaking engagement in New York City, reported by Refinery 29.
“I will be coming out with a skincare line. I’ve been working on it for a long time because I don’t want to put [just] anything out,” she told the moderator, who asked about her skincare routine. “I get that question a lot, especially as I get older. I want it to be something that encompasses all the things I’ve learned and all the secrets I have. And it doesn’t have anything to do with needles.”
The “On the Floor” singer is no stranger to launching beauty products. Lopez has had multiple fragrances, including the popular Glow by JLO, and a makeup range with Inglot. Additionally, the style icon recently collaborated with Coach on the Hutton Shoulder Bag. She also has a shoe line at DSW.
Check back as ET Style keeps you updated on the latest news on Lopez’s new beauty brand.