While stuck at home amid the ongoing coronavirus crisis, some have turned to baking bread in the name of self-care. Others are knitting or doing yoga. As for Kristen Bell, she’s just spending a ton of time soaking in her tub.
“One thing I’ve learned during this pandemic is that I really like and need to take baths,” the “Good Place” actress, 40, told editors during the Zoom launch of her new CBD skincare line, Happy Dance, on Wednesday. “The only time I am allowed to lock the door in my house is when I’m taking a bath.”
The busy mom of two, who shares daughters Delta, 5, and Lincoln, 7, with husband Dax Shepard, added that it’s been crucial for her to carve out time for regular relaxation during this strangest of years.
“Self-care is not something to be ‘event-ized,’” she explained. “It’s something I need daily to keep my sanity intact. Self-care isn’t leaving the house for a manicure with your girlfriends once a month — that’s just leaving the house for a manicure with your girlfriends once a month.”
That’s where Happy Dance comes in. Created in collaboration with Lord Jones — the brand whose lotion is a celebrity favorite for soothing feet after wearing heels on the red carpet — Bell’s brand launched with three products, one of which, fittingly, is a Stress Away Bath Bomb ($15).
Its four break-apart cubes are made with cocoa butter, coconut oil, grapefruit and ginger oils and 60 mg of hemp-derived CBD, but no bright colors, glitter or dried flowers. “I love a bath, and I love a bath bomb — but I don’t want to have to clean the tub afterward, and with these you don’t,” she said.
That same simple approach is evident in the Coconut Melt ($25), a multipurpose skin salve that contains just two ingredients: coconut oil and 225 mg of CBD. “I have dry skin, and I use coconut oil after I shave my legs and after the bath or shower, and I was like, ‘Wait, just put that CBD in the coconut oil and call it a day!’” Bell said with a laugh.
And then there’s the All-Over Whipped Body Butter ($30), made with shea and cocoa butters, olive oil and rosemary extract in addition to 200 mg of CBD. “It smells like an expensive hotel lobby mixed with really good dark chocolate, but then muted by 90%,” the actress told us. “I wear this amber oil, and I wanted to make sure this dissipated and didn’t compete if you have a signature scent.”
True to Bell’s “primarily plant-based lifestyle,” all of her products are vegan, clean and cruelty-free, and come housed in playful pink, yellow, orange and blue packaging — “what I would look like if I were sitting in your medicine cabinet,” she joked.
There’s also a charitable component, with one percent of all profits going to A New Way of Life Reentry Project, a black-owned organization that provides housing, pro bono legal services and support to formerly incarcerated women to help them rebuild their lives after prison.
Bell first linked up with Lord Jones after being introduced to its Body Lotion ($40) by her hairstylist on the set of “The Good Place.” She’s well aware that CBD — aka cannabidiol, a chemical component of cannabis that contains none of the psychoactive components in marijuana — has its skeptics, but says it’s helped her “turn down the volume” on life’s everyday stressors.
“I feel a responsibility with the platform that I’ve been lucky enough to have, that if I find something that I think is good and can help people, I want to share it,” she explained.
And while more Happy Dance products are in the works, you probably shouldn’t expect CBD-infused color cosmetics (a growing trend) from Bell’s line. “My biggest beauty hack through the entire pandemic is that I stopped wearing makeup,” the star said, naming Tata Harper Lip and Cheek Tint ($39) as the sole exception.
“When I’m in charge of my face, nothing really goes on it.”