Fashion designers Steven Alan and Christina Viviani have partnered with Mucinex, a cough and cold brand, for an athleisure collection that offers unexpected details such as antimicrobial fabrics, temperature-regulating fabric and calming colors.
Viviani, creative director of the fashion label The Great Eros, said the idea was to work within a certain framework, such as practicing the psychology behind colors and using technology or fabrics that are temperature-regulating. “We were thinking about the things that would make you feel better when you’re sick and what those essential pieces are. Then mixing in the fashion element with that science,” she told WWD.
The limited unisex collection includes sweatshirts, tank tops, loungewear sets, jumpsuits and accessories created with antimicrobial silk fabric and lightweight wool and mesh. The Feelgood Hoodie, one of the pieces that’s sure to get lots of attention, features a removable pillow eye mask and an aromatherapy sleeve so the wearer can insert rocks doused in essential oils.
Alan told WWD he had tried a potpourri-type idea with volcanic rocks and essential oils in his bathroom. “That worked, so I thought if we put these little volcanic rocks in the sweatshirt itself then you constantly have this nice scent with you.”
The collection will debut at 7 p.m. Tuesday during a livestreamed event on the company’s YouTube page and be available for sale at Mucinex.com/Sickwear. Prices range from $65 to $200.