Elle Magazine for Women Worldwide

Elle says – "If she reads, she reads Elle"

Elle is one of the foremost fashion magazines in the world today. Considered a style icon in the publishing sphere, Elle is acclaimed globally for its focus on not just fashion; but fitness, lifestyle and more. It has over 49 international spread over 60 countries, making it a part of the most circulated magazines in the world. Every edition of ELLE magazine has memorable articles covering the newest trends from around the world. With content that is so fresh, informative and innovative, it is no doubt that they have successfully completed over70 years in the industry, as their popularity continues to rise.

History and Fame:

The magazine has its foundation in France, the birthplace of fashion. The creators of ELLE dedicated their efforts towards building a magazine to enable women everywhere to express their individuality. The magazine's high desirability quotient among women can be attributed to the well-pieced features on affordable fashion and living. ELLE has millions of ardent followers all around the world making it the world's largest fashion magazine; with 5 million readers from the United States alone. Subscribers of ELLE often compliment the editorials; a feature that is consistently impressive and flawless.

Who does ELLE appeal to and why:

ELLE has captivated readers between the age of 15 and 49, owing to its sensitive coverage of articles that relate to several issues, experiences, anecdotes and so much more about women. It showcases talent from around the world serving as an inspiration to women everywhere. Every single issue of the magazine is packed with insightful content while carefully also advertising products that largely appeal to women.

The layout of the magazine is well designed and not overly cramped; a huge attractor-factor for readers. ELLE also publishes a teen magazine that is exclusively dedicated to fashion and fitness for younger audiences. A good number of young girls who haven't quite tuned in to fashion, adore ELLE Magazine for interviews, book reviews and articles on health and fitness.

Digital ELLE Magazine:

The more recent surge in digitization; digital platforms in particular, has seen the present generation take to magazines like never before. Digital magazines have turned into champions; linking countries, continents, publishers, advertisers and readers. ELLE seized the opportunity and bringing digital copies of their magazine to readers everywhere. Furthering digital magazines are newsstand apps that can be downloaded for free onto several smart devices. Users can browse, click and buy ELLE magazines directly through their smart phones, iPad, iPhone, Androids, Windows 8, other tablets and the web.

Digital magazines have quickly become extremely popular as they are priced less than print copies. Savings on digital magazine subscriptions go upto 70%! As they are eco-friendly you save a few trees and also reduce the carbon footprint with every digital purchase you make. ELLE offers a very affordable cost per issue and prices that can further be reduced by choosing an annual subscription option. Special sales on newsstands bring ELLE at even …

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Mistakes That Fashion Designers Must Avoid

Fashion designing is a challenging career on its own and if you start to make mistakes, then you are only going to make your situation worse. All mistakes are not bad, as learning from them is important and makes the best fashion designers. However, there are a few common mistakes that a lot of designers make, which eventually land them in hot water.

Honesty, not only to others, but to yourself is very important in the fashion industry. There will be times you will make mistakes, but how and what you learn from them is going to be crucial to your success. There are a few things that you should avoid in order to be one of the best designers. What are they? Let's take a look:

Thinking you know everything

One of the common mistakes fashion designers make is believing that they are aware of everything there is to know about the fashion business. Such a perception can sometimes be unintentional and can lead to disastrous consequences for your career or business. Having the attitude to learn is an important step to improving and becoming a successful fashion designer. There is always someone you can find in your company that might know more about something you are working on, so it is a good idea to ask for their help and expertise. The best designers are constantly improving and learning and it is a habit you should get used to as well.

Not caring about the finances

A lot of designers make the mistake of focusing too much on the creative side of things and not caring about the finances. This is a big mistake, as being aware of the financial basics can be an important asset to have. Fashion designers often have to create budgets for their projects, as well as work within those budgets. Knowledge about the financial aspects helps in making the process easier. It can also be useful in making better decisions and minimizing the probability of making mistakes.

Being nervous about selling

Although, as a fashion designer your focus and your expertise do not lie in the sales department, you should never shy away from making a sale and accepting phone calls. It is understandable that designers are nervous about such stuff but interacting with customers can be beneficial to designers as well. Furthermore, designers should interact with their sales team and come up with plans to best sell their product. Communication between the two is vital in creating a successful product.

Going at it alone

While it can be tempting to pursue your dreams of fashion designing alone, it is important that you understand that it is not possible to do so. Even the people who look like they do not need any help will tell you the same; they cannot do it without the help of others. Every now and then you will need support and guidance from someone who is better equipped or has handled situations that you have no clue …

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Deals, Offers and Discount Coupons – Best Way to Increase Online Sales!

Nowadays, business merchants believe that product sales increase when they sell their products through group deals online – several merchants have reported that their online sales have shot up by over 50% as a result of these deals. Internet marketers and e-commerce website owners have started thinking about different ways of increasing their online sales. When a users comes in searching for a product, they look for a website that offers them the cheapest price or at discounted rates without compromising on quality.

A lot of different techniques are available for increasing your online sales. But one surefire method of increasing your sales is creating lot of deals, offering products for discount prices, etc and spreading them across the internet. Here are the processes to generate deals, offers, etc. and promote the same online.

WHAT YOUR NICHE IS

Competing with businesses that target a different segment or user base can often backfire. As a marketer, it is important to understand your target audience and the segment your product falls under. Understanding your niche plays the major role in competing online. A successful internet marketer should have understood his/her niche better than anyone else in the business.

HOT PRODUCTS

Offering flat discounts on all products will only erode your margins and have a net negative effect on your bottom line in the long term. Pick a few products that you feel are hot or will gain more user interest on the internet. Do some basic research on what products are being searched more often online and identify the best set of products you sell for which you can offer discounts or any other deals.

PICK COMPETITORS

One basic tenet in Internet Marketing is to research your competitors as well as you possibly can. Do not just blindly pick 15 or 20 competitors and do what they are doing as it might backfire. Instead, understand the position of your website presence online and identify which are other websites are competing against you. Try to analyze the sales techniques they use for their online sales like the prices they offer and promotional techniques they follow to increase their online sales.

BEAUTIFUL OFFERS

It is not possible to give 50% off on all products or sell your products for free. Identify the best price for which you can offer your products and at the same time ensure that your pricing is competitive when compared with your competitors. Make buyers believe that they gain something which your competitors are not giving. Generate deals, coupons and other methods where a user can avail their discounts on the products you are promoting. Make people wait for the next of deals you offer in future.

PROMOTE YOUR OFFERS

After you generate a list of offers for the hot products, you need to promote those offers on websites that give you maximum visibility. There are lots of deals and coupon websites are available in the internet. Identify the best deal and coupon sites and add your offers there to …

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Why Good Leaders Must Be Flexible and Adaptable

All good leaders must be flexible and adaptable. Leaders who think they know everything better than anyone else in their organization are likely to fail. The best leaders learn from others, and adapt their plans to changing circumstances. They have the ability to pivot when necessary, but also lead by sticking with core values. Here are three ways that successful leaders succeed by being flexible and adaptable:

  1. Overcoming challenges by learning: Every team encounters obstacles whenever they set out to accomplish a goal. Leaders must help their people and their organization succeed by overcoming these challenges. The best way for any leader to overcome challenges is to step back and see what is working and what is not working. This is a skill called learning agility, and it is a critical skill for all leaders since they can not be expected to know how to do everything. They must “learn how to succeed” as a team. The best leaders institutionalize learning within their organization by coaching their team to periodically assess how they are doing, especially after a major event. By formally gathering their team and discussing what works and what doesn’t work, the leader can set the stage for adapting their approach and making improvements for future success. Large corporations like General Electric have done this by institutionalizing programs like the GE “Workout” workshops, and the US Army has done it with their “after-action-reviews.” Regardless of what it is called, the discipline of institutionalized learning is a key to leadership success, and successful leaders adapt what they have learned to make constant course corrections towards achieving their goals.
  2. Using appropriate leadership styles: Daniel Goleman, an expert on Emotional Intelligence and leadership, outlines six major leadership styles. After extensive research, he concludes that there is no one best leadership style. Leaders must be flexible and adaptable in using a style that fits the situation and their organization. In some instances a democratic style works best when time is not urgent and information can be shared; however in other situations like a crisis, a command style might be more appropriate to make decisions quickly and move out of the danger zone. Thus, the best leaders will be flexible and move from one style to another whichever is most appropriate for their situation and their team.
  3. Adapting plans to changed circumstances: Planning is an essential part of any successful team endeavor; however no plans are perfect and the leader must be flexible to adapt the plan to changed circumstances. Nothing remains constant, and today change is more rapid and frequent than at almost any time in the past. The best leaders plan for the future and for contingencies; however, they also know that plans must be adapted when the planning assumptions are no longer valid. Although the plans may change, the leader will still try to operate in concert with their core values. Thus, they will make appropriate adjustments and continue to move ahead without compromising their basic beliefs and values.

These …

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Planking the Deck of a Model Ship

The first stage to planking the deck is to fit the false deck to the frame. The false deck is usually made from 1mm plywood and will need to be slightly adjusted for the various bulkhead notches if supplied with your kit. Mark the centre line on the deck from bow to stern ensuring that it is lined up squarely with the false keel and that the bulkheads fit through the notches on the false deck. This fit should be neither snug nor loose. The false deck will allow the deck planking to fit easier and lie flatter and more evenly.

The false deck is cambered from the midline to both the starboard and port sides. The amount of camber is usually shown on the waterline drawing that comes with the kit the dimensions of which should be marked by the builder on the bulkheads as a guide. If the plans do not indicate the camber, the general rule is ¼” rise to every foot. Thus in our 1:48 example from the last article where the breadth (beam) is 56 feet, the rise would be 13/32″ or 10mm from the centre line to the edge of either the port side or starboard side. Make sure that the sheer plan (length) matches the body plan (depth) and remember that deck curvatures do not always follow the same curvature of the hull sheer exactly. This is because the stern of the ship sits lower in the water than the bow. The level mid point between the stern and the bow is about ¾ of the length of the ship between the stern and the bow. If the plans do not match make adjustments or else fittings like cannons will not sit properly on the deck (cannons should be pointing slightly down). You should also measure the distance from the waterline to the top of the false deck to ensure accuracy with the hull. If need be you can soak the false deck in warm water or warm water with ammonia in order to get the rough curvature that you need. Remember when soaking wood, you should only use warm water and leave the piece in the water for no more than 15 minutes. This way the cells of the wood will be pliable but not broken down.

Once you are happy with the camber of the false deck, make sure that it fits snuggly up to the false keel adjacent to the sternpost or rudder post. Using wood glue and pins adhere the false deck to the bulkheads. Once the false deck is firmly in place, mark and cut out the openings previously marked for the masts, hatches, gratings and companion ways. It is better to do this after the false deck is in place because of the camber of the deck.

Now you are ready to apply planking to the false deck. The decks were usually light coloured. The width of the plank for our 18th Century model is between 8 …

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About the Importance of Jewelry in Different Asian Cultures

Asia is probably the continent with the richest culture all over the world. Any reference to Asia by the Westerners marks it as a continent where superstition rules and mysticism is alive. Asians regard this in the positive way, with their belief of the gods. There are varying religions in Asia that make it a convergence of cultures that contribute to its rich history.

No matter the differences between these cultures in Asia, there is one prominent commonality within the region. That is the presence of jewelry, as used in different circumstances. Asians depict their deities as being adorned with jewelry that expresses their desires and their purposes. Some Asian cultures even uplift the adornment of the body with the said jewels to please the gods.

The gods want their followers to be presentable, and in the Chinese culture jewelry is one of the aspects that keep their spirit alive. The Feng Shui, for one, arranges the parts of the house and offers different adornments to the house in the form of statues and symbols for good luck. Chinese stones are also added to jewelry that has specific purposes like for good luck, health, love or prosperity among others. They contribute to the collection of jewelry, for they are Asian in origin. Chinese are very particular with their culture, and they believe that non-compliance will result to bad luck in the family.

The Christian culture is nobler with its status. It believes that any material possession does not matter and can be ignored, as long as the heart is pure and good. The God they believe in also teaches them to repent and fast, which includes sharing their personal possessions with their brothers and sisters who are in need. Any Asian jewelry that has been named is not significantly upheld.

The Muslims believe that their rulers should be adorned with the gifts of heaven, and so their rajahs and princesses are. Their jewelry comes in the form of tribal necklaces, head dresses laden with stones and earrings of different meanings. They also have special jewels that can only be worn in special occasions like marriage and burial. Their culture extends from the jewels to the outfits they wear, which are instructed to have bright patterns that they revere.

The Hindu culture is similar in this aspect, with their colorful saris and head dresses. They also have their own collection of traditional jewelry passed on from generation to generation. However, not every one of them has such. Because of the caste system, there are untouchables who are not allowed to have any possession except their body. That means that they are not allowed any jewelry, or any food for that matter. They are the ones who are not blessed by the gods.

The Brahmins, the highest caste, are the richest. They have access to any form of riches that they want, and they are the most free. They are also the most blessed by the deities, as shown in their dresses …

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The Beauty of Organic Beauty Products

It is every person’s desire to look and feel as beautiful as possible. To help us fulfill this desire cosmetic companies have flooded the market with beauty products of all shapes, sizes, fragrance and type. The print media is filled with advertisements for products that will not only make us look more beautiful, but will also keep us looking younger for longer. Hollywood stars promote various products and attendance at famous fashion shows are at an all time high.

We are literally swamped with beauty focused advertisements and information. All this choice and exposure to various brands can make it very difficult for us to decide on the best products to buy. Cosmetic products generate billions of dollars worth of sales yearly and it is a highly competitive market.

Over the last ten years organic beauty products have rapidly grown in popularity. In 2007 the sales of organic beauty products exceeded $350 million and it shows no sign of slowing down. One of the surprising trends with regard to organic beauty products is that new sales are mostly generated through word-of-mouth advertising and not print media.

The consumers of organic cosmetic products tend to form a strong loyalty towards the brand that they use and almost all of them claim that they will never switch back to “normal” cosmetic products ever again. Most of these consumers proclaim that organic products have had a positive impact on the condition and health of their bodies. Some people switch to organic products in order to alleviate skin irritations and allergies caused by the chemicals and synthetic ingredients found in traditional beauty products.

With the focus lately on saving the planet and living “green”, organic products speaks the right language. Only natural organic ingredients are used in products that are certified as 100% organic. These ingredients are biodegradable and do not contaminate the environment. Some companies even make use of environmentally friendly packaging for the beauty products.

Another plus point is that the majority of organic product manufacturers employ biodynamic agricultural methods that are aimed at a holistic approach to farming. Sustainability and a holistic approach to agriculture are very important and biodynamic methods are used with great success in farms and vineyards worldwide.

Organic beauty products are easy to buy and most of them are available in supermarkets. These products can also be purchased online from various cosmetic websites and the products will be delivered to your doorstep. There are a lot of organic beauty products to choose from and it is advisable to shop around until you find the product that works the best for you. The products are not expensive and are competitively priced when compared with similar products that contain chemicals.

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Strategies for Creating a Successful Supermarket Shopping Experience for Visually Impaired and Blind

1. First and foremost, be sure to follow Americans with Disabilities Act 1990/ADA (amended) accommodations and recommendations. These recommendations are important to the safety and accessibility of the visually impaired and blind individual. Be familiar with amended or updated ADA regulations.

2. Introduce yourself to your visually impaired or blind shopper. Maintain an attentive open line of communication to the specific individualized requests or concerns of your visually impaired and blind customers. The time you invest with your customer may result in suggestions that help maximize not only their shopping experience but improve the overall shopping experience for the general population. Inform visually impaired and blind customers of specific Braille labeled items in your store such as vending machines or ATM’s.

3. Many supermarkets already offer website or online shopping and delivery service. Be sure that your visually impaired and blind customers are aware of this option should they prefer this type of service. Having the ability to phone in shopping orders might be the right option for the individual who may not be connected through technology resources.

4. Inform visually impaired and blind shoppers if you currently offer weekly shopping circulars online. There are currently a variety of assistive computer technology screen readers or magnification programs available. These software programs offer auditory access, magnification, high- definition text and productivity tools allowing easy access to your weekly circular.

5. Your visually impaired or blind customer may not have access to technology. Getting to know your customer will help identify if they have a need for a large print or Braille copy of your weekly circular. Contact a Braille transcription service for professional transcription of your weekly circular into Braille format. Allow your Braille transcription service adequate time to complete Braille requests. Be sure that your visually impaired and blind customers have access to a large print or a Braille copy of your weekly sale circular prior to their visit if this is their preferred format. It is essential that your visually impaired and blind shopper have the same opportunity to preview weekly circular items so that they can adequately plan their shopping list with consideration of sales, promotions and specials prior to their store visit.

6. Smartphone applications are becoming readily available providing a wealth of information including identification of product labels, pricing and nutritional information. Discuss specific phone applications available at your store so that your visually impaired and blind shoppers can take advantage of these unique tools. Consider having a cell phone available at your store with your specific shopping applications for use by those individuals that may not have this technology available to them.

7. Take the time to provide some orientation to the shopping aisles. It may be helpful to briefly review selection of items offered on each aisle. Simple aisle orientation may be helpful to your visually impaired and blind shopper for planning of their shopping trip.

8. Offer the option of a supermarket shopping buddy. This option may be helpful especially when navigating the …

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Wedding Day Rain

There is an old saying that rain on your wedding day is a lucky omen. The Italians even have a saying for it, “Sposa bagnata, sposa fortunata“, which means that a wet bride is a lucky bride. In the U.S., it is commonly repeated that rain is lucky, although most brides would prefer a dry day and a little less luck!

Rain is also considered to be a good wedding omen in Germany, Sweden, and France. This is possibly because rain is associated with a bountiful harvest, and thus, fertility. Some believe that the rainier the wedding day, the more children the marriage will produce. (So if you get married during a downpour, I guess that you can expects to have triplets!)

However, not everyone considers rain to be a lucky charm; consider the old adage, “Happy is the bride whom the sun shines on”. There are several superstitions that are said to ward off rain on the wedding day. One is to feed your cat on the morning of the wedding (this is a strange one – shouldn’t you feed your cat every morning?). Catholics can hang a rosary outdoors on the day of their nuptials to put a stop to rain in time for the ceremony. In parts of Spain, to avoid rain the bride or her mother can deliver a dozen freshly laid eggs to the nuns of the convent of St. Clare.

Whether you consider rain to be a lucky sign or not, there is always a chance that it will fall on your wedding day. To make wet weather less of an issue, plan in advance for inclement weather. If you are planning an outdoor wedding, check the Farmer’s Almanac for the driest times of year in your hometown. Also be prepared with shelter for guests and the couple, or a backup location if the weather forces you to move the ceremony inside. For weddings in tents, order a floor to avoid having your reception in a mud pit.

For an indoor wedding, the rain more of an annoyance than a real problem. If there is rain in the forecast for your big day, arm yourself with plenty of golf umbrellas. The bride also may want to get dressed at the church if the weather is really nasty. The way to handle that is to be completely ready, other than the gown. The bride should have on her special wedding jewelry, her fancy undergarments, and everything but her gown and shoes. Put double plastic covers over the gown to keep it dry, then slip into it once arriving at the church. If changing into your gown at the ceremony site is impractical, at least wait to put on your bridal shoes until arriving on dry land. You don’t want to squish your way down the aisle in soggy footwear!

If is does end up raining on your wedding day, the best thing to do is grin and bear it. I once attended a …

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Finding the Right Urban Plus Size Clothing

The style of clothing related to urban cultures is known as urban clothing. Typically, this type of clothing comes in slim and thin sizes. However, this does not mean that a sense of fashion and style should be compromised just because of a plus size body type. Looking good is something everyone deserves, regardless of their body type. Finding this clothing is not so difficult after all. Those who are out shopping for clothing that suits their figure should keep the following tips in mind.

Finding good looking plus size urban clothing

Dressing according to figure is the very first rule of looking good and fashionable. Colors and designs compliment different figures in a different manner, so it is important to choose urban clothing accordingly. Rather than simply going for trendy clothing, it is important to find clothing that will actually look good on a particular figure. For women, apple, hourglass, pear and rectangular are the four main body types. Figuring out the body type can make it a lot easier to choose marvelous urban plus size clothing.

Tips to keep in mind when shopping for plus size urban clothing

For those with a plus size body type, finding good looking urban clothing can become a lot easier if the following tips are considered.

Plus size urban dresses: Since width is neutralized by the illusion of length, so longer dresses should be concentrated on. Unlike tight-fitting clothes, when it comes to this clothing, fabrics that really flow are a much better choice.

Plus size urban jeans: When selecting plus size urban jeans, it is much better to go for cool colors rather than warm colors. When shopping for these urban jeans, skinny jeans are not the best choice. Nonetheless, the plus size urban top that is chosen can excellently compliment skinny jeans.

Plus size urban tops: Rather than skin hugging tops, urban tops with a loose, free flowing fitting are a much better choice for those with a plus size body type. Dress tops are ideal for people with a plus size body type and look particularly good when worn over skinny jeans.

Where to find urban plus size clothing?

People with a plus size body type will be able to find plus size urban clothing at the following places:

Online: The easiest way of finding this clothing is through web search. Numerous companies are selling plus size urban clothing through online stores.

Local wholesale markets: Plus size clothing can also be found at various local merchants as well. The advantage of purchasing this urban clothing from wholesale markets is that they are sold at lower rates, so both money and time can be saved this way.

These days, urban clothing is not just about attitude, but has become a fashionable and stylish trend in its own right. So, people with a plus size body type do not have to feel left out because they still have the option of find magnificent urban plus size clothing.

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