2020 has been a victory tour for Selena Gomez. She released an album chronicling her journey, collaborated with BLACKPINK on one of the most popular songs of the year, and of course, launched her own beauty line, Rare Beauty. And it all came down to the perfect timing, especially the latter.
In a new interview with People Magazine, Selena revealed she doesn’t believe her beauty brand would have never happened if she had tried to launch it a few years ago. “We worked on it for two years so I was very excited and nervous. Beauty is a tough world. I did not expect what happened after [the launch]. It did really well and I guess it did seem really timely although we had planned this for a few years,” she said before adding, “I don’t feel like Rare Beauty would have been [possible] three or four years ago. I understand now how it feels to be on the other side, comparing myself or thinking I need to look more like this or more like that to fit in.”
“It can take a toll on you, for sure. We’re not all a certain way, and we’re not meant to be. It’s fair to say that I am 1000 percent on the journey with the consumers,” she added. “It’s not easy for everybody, and I want people to know they’re not alone.”
Selena has been on quite an emotional journey these last few years. She has been open about her struggles with mental illness and bipolar disorder, inspiring her fans to open up too. She also shared to Instagram the scar on her thigh from her kidney transplant, confessing that she once found it difficult to show anyone. Via Rare Beauty, she even started a mental health fund earlier aiming to make it easier for those seeking therapy, medication, or other forms of mental health treatment. Both her highs and her lows, according to Selena, are what made Rare Beauty take shape the way that it did.
At the beginning of the year, Selena presented an early glimpse at Rare Beauty with this same ethos alongside a photo showing the words, “You are rare.” “Our mission is to shape conversations around beauty, self-acceptance, and mental health. We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world,” the caption read. And it’s safe to say she’s achieving it.
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