Sephora will open hundreds of beauty shops inside Kohl’s department stores starting next fall, the retailer said Tuesday, just weeks after Ulta Beauty and Target announced a similar partnership.
The 2,500-square-foot Sephora shops will replace Kohl’s current beauty department at the front of the store and carry makeup, skin care, hair and fragrance products. The first 200 shops are expected to open next fall, when Kohl’s will begin selling Sephora products online.
Sephora expects to have at least 850 shops at Kohl’s stores by 2023, when a similar partnership between the beauty retailer and J.C. Penney comes to an end, Sephora said.
Michelle Gass, Kohl’s chief executive officer, said in a news release the partnership would “make aspirational beauty far more accessible to millions of customers all across the country.”
Target and Bolingbrook-based Ulta Beauty announced a similar arrangement last month to put Ulta shops in 100 Target stores and on Target’s website next year, with the potential to expand to hundreds of stores.
Neither Kohl’s nor Target announced which stores would open the beauty shops.
The deal with Kohl’s is Sephora’s latest effort to expand beyond its 500 U.S. stores. Sephora has shops in about half of J.C. Penney’s department stores through a partnership that started 15 years ago.
J.C. Penney sought Chapter 11 bankruptcy protection in May and said last month it expects to emerge from bankruptcy in the first half of next year after a court approved its sale to its two largest landlords and its primary lenders.
Sephora said the companies agreed earlier this year to pursue other opportunities while continuing to run the Sephora shops at J.C. Penney stores until their agreement winds down.
In the meantime, J.C. Penney said it will be working on a new plan for its beauty department.
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