While the details of LaMelo Ball’s deal with Puma have not yet been fully revealed, though reports indicate it may be as much as a nine-figure deal, there are certain expectations that many assume would come with Ball’s signing. Most notably, a player of his popularity would at least get his own signature line of clothing if not a signature shoe.
Those specific details were not made available in the immediate aftermath of Ball joining the brand. While a collaboration between Puma and Ball on shirts and sweatshirts will come out on Nov. 18, the day of the draft, it is not a long-term project…yet.
However, Puma’s Global Director of Brand and Marketing Adam Petrick spoke in a piece for Esquire by Gerald Flores about the possibility of a future Ball-specific line with Puma.
“Petrick added that he definitely can foresee signature LaMelo products coming down the line, with the plan to establish the player both on and off the basketball court.”
While it’s always a gamble for a company to give an athlete a signature shoe, Ball seems like an athlete that would be a shoo-in for one. Williamson, who signed a smaller deal than the rumored deal for Ball, is set for his own signature shoe with Air Jordan in the coming months.
In reality, the collab between Ball and Puma in November will likely serve as a trial of whether Ball can sell as a signature athlete. While his popularity is unquestioned, that doesn’t always translate to sales. If his popularity does lead to big sales, his signature line could come sooner than later.