With fashion shows shifting to a primarily digital format, it’s starting to feel like it’s always fashion week online. Despite organized official weeks scheduled in June, July, and September that mirrored the traditional menswear, couture, and womenswear schedules, brands have adopted their own timeframes this year, pushing collection reveals to late October, November, and even December.
This new 365-day stream of content promises to continue well into 2021. The British Fashion Council, Florence’s Pitti Uomo trade fair, and Paris’s Fédération de la Haute Couture et de la Mode have all made announcements about their official lineups for the fall 2021 season. In London, the BFC is shifting its schedule to three genderless fashion weeks in February, June, and September. Traditionally, London is the first city on the menswear circuit in January, giving designers little time to produce over the holidays. From February 19 to 23, London will hold a digital and physical fashion week, COVID restrictions permitting, open to all designers.
Pitti Uomo has also pushed back its dates to align with what are typically the women’s shows in February. “The situation [is] still too uncertain” for Pitti Uomo to begin on January 12 as originally planned, said Pitti’s chairman Claudio Marenzi in a release. The fair will now be held from the February 21 to 23 in Florence.
Milan and Paris’s official menswear weeks in January are holding—for now. Milan is scheduled for January 15 to 19, while Paris’s official dates are January 19 to 24. Couture week will follow from January 25 to 28. The expectation is that these shows will be primarily digital, with the rare IRL event happening under strict health regulations.