Google Advertisers counting losses worth thousands annually, ShoppingIQ urges for transparency from Google Shopping Ads – Press Release

ShoppingIQ voices concerns for advertisers facing huge losses on online PPC campaigns especially due to lack of transparency from Google Shopping Ads.

London, England – November 18, 2020 – Not everything seems to be as transparent as it should be on the online shopping advertisement scene of late. ShoppjngIQ spend analysis reveals advertisers are experiencing losses worth thousands of pounds annually on PPC campaigns published on Google Shopping Ads. In that light, leading UK-based ad tech firm ShoppingIQ has urged Google to increase transparency of the operation of Google Shopping Ads so that advertisers can have a better idea on their ad campaign spends. 

ShoppingIQ has in response come up with an award-winning technology that will enable advertisers and retailers to keep check on these losses and enhance the ROI through real-time product feed optimization. 

“Google Shopping Ads extends a great platform for retailers to connect their products with online users on Google through Pay Per Click campaigns. In fact, it is the lifeline for many businesses. However, we have observed a glitch here. Based on thorough market research, we have discovered that a lot of advertisers are forced to waste thousands of pounds annually on ad campaigns on Google Shopping Ads. The problem is Google is not very transparent about its activities with the shopping ads and as Google is at the helm of the complete control here- advertisers have no idea about those typical antics of Google that are forcing them to waste money and lose out on ROI”, stated Alam Hosseinbor, Head of Performance at ShoppingIQ. 

Per the statements of Mr. Hosseinbor, Google takes as long as 24 hours to remove live ads on products which go out of stock. This way, every time someone clicks on those live ads, the advertiser is compelled to pay to the shopping channel yet without any chance of conversion since the product is unavailable in the inventory. 

“Advertisers have long been kept in the dark which has led to severe monetary losses for many businesses, especially the small businesses. It’s about time Google Shopping Ads reveal their policies so that online retailers can get a clear idea on the major factors that are draining off their ad budget and impacting their ROI big time.” 

Speaking on, Mr. Hosseinbor mentioned about their real-time technology that can fix these issues plaguing advertisers and online retailers for long. The FIRST of its kind, ShoppingIQ’s new technology is the only real-time live product feed optimizer in the world and is geared to help online retailers and advertisers get the maximum value out of their shopping campaigns online. 

“Our award-winning real-time feed optimization technology enables us to immediately remove live ads on products that go out-of-stock so that you don’t have to waste money on clicks that have no scope of conversion. The other thing is, our innovative technology will instantly update the prices on your product feed whenever you announce a sale or deal. This way, you will be able to attract more potential

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Here’s how Walmart is persuading advertisers to hop into its shopping cart

Walmart has been opening its site to more display ads that splash across its homepage and within search results, and it also connects the marketers to sites outside of Walmart. Before the pandemic, Walmart had 12 million visitors to its website each day, according to the pitch deck. The company has long said it attracts a combined 160 million consumers to its stores and website weekly. The deck also says Walmart’s site serves 16 million search queries a day, an important statistic because search is one of the main areas brands can place ads on Walmart.com.

“Walmart’s web traffic has increased 20% since May,” says one ad exec says, speaking on condition of anonymity because this person was not authorized to discuss Walmart’s advertising business.

Walmart is still just figuring out how to make its mark with digital advertising, and is not quite up to the sophistication of its larger rivals like Amazon and Google. “Display ads and other formats are starting to gain some traction but haven’t hit their critical mass yet,” says the advertising executive.

Walmart declined to comment for this story.

Walmart touts a growing marketing program with API partners—technology companies that plug into its Application Programming Interface to develop media buying tools, similar to how they work with Amazon, Google, Facebook and others. Walmart works with a tight roster of firms, including Flywheel, Pacvue, Kenshoo and Teikametrics.

Last month, Walmart announced a major store redesign coming to 1,000 of its 4,700 locations by the end of 2021. The new-look stores will integrate with the Walmart app. Walmart is developing its ad platform in a way that takes advantage of the app, the website and the stores. The pitch deck highlights all the possible ad placements that include “in-store” experiences.

Also last month, the retail giant launched Walmart+, a membership rewards program that competes with Amazon Prime and costs $98 a year.

Walmart is using its first-party data, the kind it collects from consumers shopping on the site, to target ads based on “behavior.” In the deck, Walmart claims ads targeted by “purchase-based” data are three times more effective than other targeting methods. The ads are based on the consumer’s prior interests, rather than simply relying on the context of a search.

As an example, Walmart shows how it could deliver an ad for, say, power tools, even when the shopper is searching for hair care products.

Walmart’s media platform can buy ads outside Walmart.com, too, on properties like Facebook, Google and Pinterest. Walmart calls those offsite campaigns “closed loop display” ads.

Walmart raised eyebrows this summer when it became an unlikely bidder in the sales war over TikTok, the Chinese-owned social video app with close to 100 million users in the U.S. The sales process may have stalled, but that doesn’t mean Walmart won’t look for strategic partnerships with either TikTok or other hot social media sites.

For Walmart the allure of TikTok very much lies in the way it could be used to expand the

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