Italian Fashion Brand Selects Invisible RFID for Aesthetic Solution

Italian fashion brand  Herno has deployed an RFID system for loss prevention, inventory management and supply chain logistics, leveraging reader technology that is invisible at its stores. With the solution implemented at 10 of its global retail sites, Herno maintains each store’s aesthetic. When shoppers enter one of those stores, they are surrounded by greenery in keeping with the surrounding landscape, rather than technology. The RFID system is strategically deployed to accomplish product visibility without drawing attention to itself.

The system, provided by technology integrator  Solos, consists of  Keonn’s RFID readers, kiosks and software. The solution includes a combination of fixed readers according to each store’s design, as well as a reader station used at the point of sale to deactivate the UHF RFID tags sewn into each garment’s care label. All installations consist of hardware hidden either under the floor, in the ceiling or in the walls, enabling the entrance to remain completely unobstructed. The store’s aesthetics can thus be centered around natural environments and the products being sold there.

Herno has been offering outerwear, such as jackets and coats, in Italy since the end of World War II. During the past few years, the company has been growing globally, in part due to a new strategy focused around product engineering, flagship store sales and the natural experience provided to shoppers there. The company began planning the RFID solution with Solos in 2015, according to Alessandro Vivarelli, Solos’ CEO. At the time, Herno sought visibility into its luxury coats and jackets as they moved through the supply chain, with inventory counting in stores and the identification of each item that might leave the premises without being purchased.

From the outset, aesthetics were uniquely important to Herno, the company reports. It did not want to visually obstructive towers or sensors that might come with most EAS systems, and it didn’t want hard tags attached to its products. Instead, the company required small RFID labels for the garments sold at its stores, as well as printers to print and encode labels if goods arrived without them. The Keonn software collects and manages data, while Solos’ R-Link forwards the resulting information to the company’s enterprise resource planning (ERP) system.

Solos chose to implement a combination of Keonn’s AdvanSafe-200, AdvanMat-300 and AdvanGate systems, and each store also employs Keonn’s AdvanPay-160 station for tag deactivation. “Keonn’s products are built and designed to be invisible or perfectly camouflaged in store furniture,” Vivarelli says, adding that this met Herno’s requirements.

The tag’s small size posed a potential reading challenge, though Solos tested the tags at Keonn’s laboratory and designed each installation accordingly. A pilot was first launched at Herno’s Milan store, known as Via Montenapoleone. For the pilot, the store installed RFID technology at the doorway, deactivation station and point of sale. Following that, the company opted in 2018 to commence the full deployment. At each store, the read data is stored on the premises. However, Vivarelli says, “[The] next steps will be

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Aesthetic Trauma: How Beauty Standards Pass Between Generations

According to Carlsbad, California-based psychotherapist Melissa Lapides, the continuation of these patterns is unconscious, and they can’t be changed unless they are recognized. “It’s like we’re on autopilot. It’s not easy to step out of that traumatic lineage,” she says. “It really takes a lot of work. So you have to devote a portion of your life to healing that trauma. A lot of people don’t want to face what’s there.” 

Another of my group members, Kate Delaney, is trying to instill a body-positive outlook and a healthy relationship with food in her 12-year-old daughter, Samara. She does this despite watching her own mother count calories and obsess over her weight, and more in the spirit of her grandmother, Mick, who modeled confidently and embraced her love of food. “My mom would be restrictive with calories, and Mick was the only woman I know who never apologized for eating something,” Delaney says. She recalls watching Mick walk down the street in a leopard-print bathing suit, much to the chagrin of other family members. “She never monitored anyone’s food, but my mother monitored hers. She’d say, ‘You’re using too much butter,’ and Mick would retaliate by buttering each little square of a waffle.”

Delaney, known in our group for her love of sour beer and her personal style (one of her favorite items is a thrifted Totoro skirt), does not hide her love of food from her daughter, and she doesn’t scrutinize her own weight or calorie intake. Lapides believes that exhibiting this level of comfort for a child is what can break the pattern cycle for the next generation. Changing these patterns is much more than simply changing your own mindset; it’s also about changing your energy around your children. “It takes a whole unwinding,” Lapides explains, “and then turning it around in a new direction. And it does take some serious willpower.” 

For Ward, overcoming her insecurities has meant consciously adopting new beliefs. For one thing, she likes to tell herself that she is enough. “This bleeds over from my personal life into my career, because the entertainment industry always makes you ask, ‘Am I too this? Am I not enough of that? How can I adapt and shift to become who this casting director or producer or agent wants me to be?'” she says. Pushing back against those blockades has been freeing and empowering for her, and she shares that message whenever she can, hoping to inspire young girls to flourish instead of hiding themselves.

Healing from any trauma is a lifelong battle, and when society affirms and perpetuates beauty oppression, it makes it that much harder. “It is very challenging to heal from these wounds if the standards haven’t shifted or changed,” Mbilishaka says. Her recommendation? “Study yourself. Study what your hair can do, study all the styles you can achieve; study the ways to be healthy, your triggers, your love languages; study all those things for yourself that can then increase your emotional intelligence and your

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KL Rahul Talks About His Street Aesthetic & His Upcoming Body Neutral Clothing Line

Indian batsman KL Rahul is known for impeccable batting skills, what’s more, is that people admire him for his style aesthetic as well. Recently, he collaborated with Gully to launch his very own collection called the Gully Evolve. We caught up with him recently to know more about his personal style statement and the thought process behind his collection.

What is your personal style statement like?

My style aesthetic can be best defined as eclectic and understated but the kind that still makes a statement. I’ve had the privilege of traveling the world over the past few years so I’ve picked up a few things from the different places I’ve visited and I believe that it’s helped mold my overall sense of style. I love streetwear because it’s what I end up wearing when I’m not playing cricket or training for it. I think my streetwear aesthetic has been an inspiration for creating my clothing line. 

A style icon that you take inspiration from?

It has to be the iconic David Beckham. 

What’s your go-to date night outfit?

It really depends on the setting of course, but I don’t turn down any opportunity to suit up.  

One wardrobe staple that you can’t go without?

A basic oversized tee would do it for me. 

What’s the one fashion trend you don’t understand?

I think trends are subjective. I believe that the trends that I may end up loving might be the ones that others don’t understand.  

Boots or Sneakers

Definitely sneakers. 

Minimalism or Maximalism

I would go with minimalism always.  

 A fashion trend that you can get behind.

I love the trend of oversized fits. I think we’re past the era of tight-fitted clothes. I’ve put that thought while designing my collection as well. Gully Evolve. Another interesting aspect is the fact that my collection is that they’re body neutral and we believe in catering to all body types.   

Which products count as your must-haves in your grooming routine?

I think an essential stash of face cream, moisturiser, hair oil, beard oil, and a nice cologne would do the job. 

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Photo: © Instagram/KL Rahul (Main Image)

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