How pandemic is affecting fashion choices – fashion and trends

As the fashion industry at large navigates a seismic transformation, we are also wondering what it all means for us. As you unearth your closet, though, sartorial solecisms are splayed out across it, some are impulse purchases while some are thought-after ones we contacted a swath of people in our field and asked them how the pandemic has affected their buying choices. Will we get back to impulse purchases? Or there will be a thought behind everything see buy? Will fashion be bought as an investment piece? Here is what industry experts have to say

Designer Payal Jain: I have seen a lot of change in the buying pattern of our regular clients, during and post the pandemic situation. Firstly, most people are happy to stay in the comfort of their homes and shop though our website or social media platforms. They are much more relaxed in the buying process and also, ten to choose styles which are classic and timeless. Since not much social interactions are happening yet, people prefer to focus on Pret collections and tend to be price conscious. The special couture pieces are being selected for family weddings, be it on Zoom or in-person small scale events. Casual Pret, relaxed lounge wear, sports wear, fitness and Yoga gear has taken the world by storm and there is a huge shift in the buying preferences of people world wide. Priorities have shifted in the past few months and most people are preferring to buy relaxed, comfortable, easy to wear and maintain clothing, which can be used for multi tasking and staying home or stepping out. I have always believed ‘Less is More’ and my love for sustainable, organic and natural fabrics has been paramount since I started my label. Today, this has become a necessity for all of us and it’s no longer a whim or choice if we wish to sustain the planet we live on. Using natural yarns and textiles, vegetable dyes, sustainable practices in weaving, printing and garment production, biodegradable packaging, limiting water usage and wastage banning use of plastic and recycling or upcycling garments, as well as all waste materials generated in factories is the need of the hour, and what we are working towards, every single day. The strong shift towards all organic and natural has happened across the planet in the past few months. This is not simply about making a change in my mind set or value system, but what is necessary as a collective shift in intention, where each of us becomes conscious of the need of our planet, and differentiates between our ‘Need and Greed’. We must be mindful of what we buy, how much we use and discard, and how much sits somewhere in a landfill. As a designer, I strongly feel the need of the hour is to promote our local, indigenous crafts and textiles, which provide livelihood to our vast community of weavers, artisans’ and craftspersons. Today, when our very existence is in question, it

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How Social Media Is Affecting Current Fashions and Trends

In the past, the fashion world has seemed like a place out of reach to the general public. A mysterious place; which only the rich and famous could be part of. These days, however, thanks to the revolution of social media, this world has opened up, and everyone can join in and share experiences. Social media has had a huge impact on fashions and trends.

One of the leading examples of social media which has affected fashion is blogging. The demand for blogging has increased immensely over the past few years, and more people are becoming involved in this way of connecting with each other. Fashion bloggers report on the latest fashions and trends via relevant websites, before they reach magazines, and interestingly, we now see bloggers sitting in the front row of catwalk shows. A place which was previously reserved for only celebrities and designers. The reason there is such a huge interest in this form of social media, is not only because we can usually relate to the writer, but also because they have the ability to report on the latest trends instantly after the shows have taken place. This diminishes the need to wait weeks or months on magazines being published, or websites updated. It also gives us a platform to interact and communicate with each other.

Popular websites such as Facebook, twitter and YouTube have also had a tremendous influence on ladies fashion and current trends. Top designers such as Burberry and Louis Vuitton have used these types of social media to stream live catwalk shows as they happen, which enables viewers to tell each other about the latest fashion before it reaches the shops. It is also a way to communicate directly with designers, which increases their awareness of what looks are popular and what fashion enthusiasts are interested in. It enables people to feel connected and express their opinions. It also allows people to have a direct influence on fashion trends, and know their views are valued. Designers are also developing ways for viewers to make instant clothing purchases, during these live performances.

Fashion dedicated sites such as Polyvore and Chitopia have in-built forums, where visitors can interact with each other, and share style tips and advice. There is also the option to upload photos, and show off your personal style. These types of fashions sites have a significant affect on current trends, as people love to talk to each other, and what better way to showcase your own unique style, and allow others to become inspired and even replicate ideas.

The increase in social media not only affects styles and trends, but it also allows designers to reach a higher amount of people, in a shorter time frame. It can greatly increase traffic to specific websites, and as a result, make a huge impact on online sales. The need and desire for social media is only set to continue and make way for an even more interesting and inspirational way to interact and …

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