UEG & Roc Nation Launch Roc Nation United Licensing Agency For Fashion Designer Naeem Khan

(AllHipHop News) 

DJE Holdings Network’s United Entertainment Group and Shawn “Jay-Z” Carter’s Roc Nation joined forces to form Roc Nation United. The company has been named as the exclusive global merchandise licensing agency for fashion designer Naeem Khan.

“We are thrilled to be working with the team at Roc Nation United to expand the Naeem Khan brand across multiple platforms around the world and this partnership reflects our desire to collaborate with companies that share our vision of elegance and inclusivity,” said Khan.


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The CEG/Roc Nation alliance will assist in expanding the Naeem Khan brand into new product categories such as accessories, fragrance, and beauty. Roc Nation United will be headquartered in New York City and serve as the sole licensing entity for all incoming and outbound opportunities for Roc Nation and United Entertainment Group. 

“In an effort to continue to service and create the best platform for our clients, there isn’t a better partner than Roc Nation, which has been creating and driving cultural change since inception,” stated Jarrod Moses, CEO of UEG. “In today’s cluttered marketing world, brands need to find their lane to connect to consumers in meaningful and impactful ways. Culture is the fuel that drives these opportunities. We’re excited to work with the incredibly talented Naeem Khan in expanding his brand across multiple touchpoints.


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“I am excited to work with Jarrod and his team at UEG to create singular opportunities for our clients that will grow their brands into new verticals,” said Brett Yormark, co-CEO of Roc Nation United. “As an iconic fashion designer who has worked with many of the world’s most influential people, Naeem Khan is a terrific first external partner for our venture. I am equally as excited about the opportunities this alliance will create for brand Roc Nation, and to see it activated in never-before-seen categories.”

Khan launched his eponymous fashion label in 2003. Former United States First Lady Michelle Obama, Queen Noor of Jordan, the Duchess of Cambridge Kate Middleton, and entertainment superstar Beyoncé have all worn Naeem Khan designs. Thomas Caravella was appointed as Managing Director for Roc Nation United, and he will oversee Khan’s business.


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Roc Nation United Named As Global Licensing Agency for Fashion Designer Naeem Khan

NEW YORK, Nov. 23, 2020 /PRNewswire/ — United Entertainment Group (UEG), a global entertainment, sports and lifestyle marketing agency, and Roc Nation, a leading global entertainment company, have launched Roc Nation United, which has been named as the global licensing agency for fashion designer Naeem Khan.

Roc Nation United will serve as the brand’s exclusive global merchandise licensing agency. Through this alliance, Roc Nation United will help the Naeem Khan brand expand into new product categories, including accessories, fragrance, and beauty.

“We are thrilled to be working with the team at Roc Nation United to expand the Naeem Khan brand across multiple platforms around the world and this partnership reflects our desire to collaborate with companies that share our vision of elegance and inclusivity,” said Khan.

Roc Nation United was established to identify, develop, market and implement global licensing and brand opportunities for Roc Nation, and its roster of talent; Paper Planes; UEG’s extensive catalog of global clients; as well as external individuals and brands. Headquartered in New York City, Roc Nation United will serve as the sole licensing entity for all incoming and outbound opportunities for Roc Nation and United Entertainment Group.

“In an effort to continue to service and create the best platform for our clients, there isn’t a better partner than Roc Nation, which has been creating and driving cultural change since inception,” said Jarrod Moses, CEO of UEG. “In today’s cluttered marketing world, brands need to find their lane to connect to consumers in meaningful and impactful ways. Culture is the fuel that drives these opportunities. We’re excited to work with the incredibly talented Naeem Khan in expanding his brand across multiple touchpoints.”

“I am excited to work with Jarrod and his team at UEG to create singular opportunities for our clients that will grow their brands into new verticals,” said Brett Yormark, co-CEO of Roc Nation Unified. “As an iconic fashion designer who has worked with many of the world’s most influential people, Naeem Khan is a terrific first external partner for our venture. I am equally as excited about the opportunities this alliance will create for brand Roc Nation, and to see it activated in never-before-seen categories.”

Thomas Caravella has been appointed as Managing Director for Roc Nation United, and will oversee Khan’s business. Caravella brings over 25 years of experience in the licensing industry to the role, and will report directly into Jarrod Moses, UEG’s Founder, President & CEO, and Brett Yormark, President of Business Operations & Strategy for Roc Nation.

Khan’s family business, among India’s most prominent textile manufacturers, exposed him to the world of fashion from a young age, cultivating his knowledge of textiles under the watchful eyes of his grandfather and father, both well known for designing intricate clothing worn by the royal families and the elite of India. With decades of experience in designing, Naeem founded his eponymous label in 2003. Today, the Naeem Khan and Naeem Khan Bridal Collections are sold

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How The Mayfair Group Pivoted From Agency To Multimillion Dollar Fashion Brand, Thanks To Positive Messaging And Empathy

“To change the world, you must first believe in your own power.”

This is one of Sam Abrahart’s mottos, and for the CEO and founder of the Mayfair Group, changing the world and making a positive impact serve as two of the brand’s ultimate missions.

What Sam Abrahart identified was the power of the pivot, which the Mayfair Group managed to do seamlessly and strategically in 2019, by evolving from a multifaceted service agency to an e-commerce platform, and ultimately a sought-after fashion brand. This business pivot has translated into exponential revenue growth, an increase in social media reach and online community, and a meteoric rise in street cred on the fashion front.

Its Instagram was first built upon empowering content. And now, the premise behind its fashion products is to create a bigger impact with messaging like “Empathy” and a reminder to “Enjoy moments before they become memories.” These are all ways to create a ripple effect on a global scale.

If you haven’t spotted the Mayfair Group’s viral and ultra-shareable Instagram posts, then you’ve likely seen its fashion sweats and sets making the rounds, as seen on celebrities like Jennifer Lopez (twice!), L.A. Laker Dwight Howard, Bella Hadid, and Sophie Turner.

But first, meet the Mayfair Group and its CEO and founder, Sam Abrahart.

Abrahart founded the Mayfair Group in January 2017, when she self-funded the agency. The name is a nod to the London location where her parents met, at a Mayfair nightclub (the year 1987 shows up often in the brand’s messaging and on merch, a tribute to the year her parents got married).

Abrahart had set out to create a full-service branding agency that thinks differently. Its primary purpose and mission? To spread positivity and further narratives that need to be heard through designing innovative content, and building a community on social media.

When Abrahart launched the agency, it originally provided services like branding, creative content, public relations, social media strategy, graphic design, and merch development. Abrahart figured that doubling down on its social media and creating its own branded merch were the perfect ways to serve as the agency’s “resume” — and show current and prospective brands what they could do.

And show brands, they did.

Today, Mayfair creates a new collection of merch on a weekly cadence (this frequency works for now as there is so much content to develop!), and with inspiring messages like “It costs zero dollars to be a nice person” and “Say less, mean more,” the styles and sayings are striking a chord with fashion circles and celebrities. (It has also led to coverage in Vogue and Who What Wear.)

“It’s so important for businesses to be able to evolve,” Abrahart shared.

Amazingly and in a twist of fate, its first collection back in March 2020 said, “Manifest that shit.”

Here’s the catch though: the Mayfair Group started its fashion journey

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French Fashion Brand Jules And Agency Air Redefine Masculinity in ‘Men in Progress’

A fantastic new advertisement for French fashion brand Jules is aiming to redefine what masculinity looks like, thanks to the work of one of Belgium’s top independent agency, Air.

In 2018, Air won the budget of the French menswear brand Jules (Mulliez Group), after a competition that pitched them against two Paris agencies, Buzzman and Fred & Farid.

The brand and the agency spent some time thinking about a radical change in positioning, and making Jules’s commitment to a better world the cornerstone of its identity and its marketing strategy.

This is not about being woke or green washing, Air said. Jules is walking the talk.

“The goal is nothing less than zero waste, high-quality, sustainable fashion that is built to last,” the agency said in a statement.

“The ambition is to create a movement of men who are aware, positive, sensitive and ready to bring about change, including when it comes to their masculinity. All this can be summed up in the new 3-word brand signature: ‘Men In Progress’.”

To launch its message in a loud and clear way, Jules chose to go back on television. Directed by the French duo Julien & Quentin—who directed the flow of Puma that was seen 15 million times last year—and produced by Hamlet, the one-minute spot tackles major male stereotypes and deconstructs them shot after shot to end up articulating the notion of ‘men in progress’.

Emotional, vegetarian, aware of the environment but nonetheless supportive and in love.

“Basically,” Jules marketing director Benoît Latron said, “this offbeat spot is aimed at all the men of today ready to join us in changing men’s fashion and changing attitudes.”

For Air CCD Arnaud Bailly, “it was a remarkable experience. I have rarely seen a customer in this sector and of this size—more than 500 stores in some fifteen countries—show so much creativity, both in their communication and in their stores, their product and even their choice of agency: Belgians!”

But the story doesn’t end here. After their opening salvo, Jules plans to enlarge the debate by joining forces with Ben Névert, the famous YouTuber from France and creator of ‘Entre Mecs’.

The project includes a series of short videos in which a bunch of friends talk about different subjects relating to masculinity, such as ‘being a good guy’, ‘flirting’, ‘breakups’

Credits for ‘Men in Progress’ include the following:

Client: JULES

Contacts: Benoit Latron, Karine Siebenhuner, Maud Grienti

Agency: AIR

CD: AIR Creative Council

Creation: Arnaud Bailly, Karel De Mulder, Romain Félix, John Benois,

Special thanks to: Charlotte Keup, Pauline Héraly, Bérengère Lurquin, Anastasia Bousson, Chantal Gillet, Renaud Goossens, Dominique Ruys, Jason Felstead, Thomas Landeloos

Movie production agency: HAMLET

Director: Julien & Quentin

VFX and post-production: divide.tv

Sound production company: Sonhouse

VO FR: Krisy/@de.la.fuentes

Music: Quentin Garabedian

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Singapore’s first virtual modeling agency struts into the fashion world

Want to know what it’s like to run a modeling agency without actual models? We found someone with the answer. 

Singaporean fashion photographer Shavonne Wong was unemployed and bored of playing video games during the pandemic “circuit breaker,” so she picked up new skills online and started creating virtual models on her laptop, complete with hair, makeup, accessories, and outfits. In August, she launched virtual modeling agency Gen V. 

“The circuit breaker has been very helpful because being stuck at home meant that I could stay on the computer for 14 hours a day watching YouTube tutorials because I had to learn all the software that I didn’t learn back then,” she told Coconuts

Singapore entered a two-month partial lockdown it euphemistically called a “circuit breaker” in April to limit the further spread of COVID-19. Industries including fashion and art deemed nonessential were not allowed to operate and nearly every resident told to work from home. 

Wong’s virtual agency was a stroke of genius considering the restrictions on socializing and physical contact as fashion shows and shoots were potential hotbeds for the coronavirus. But Wong also felt that a change was long overdue for the fashion industry, which thrives on setting the latest trends in clothing but not so much in technology. 

“I’ve been noticing that the fashion industry, for an industry that prides itself to be very modern and trendy, has somehow lagged behind at improving itself in a technological sense,” the 29-year-old said. “It has stuck to a very traditional way of doing things, the way it has always been done.” 

Wong was referring to the old-fashioned and highly wasteful ways the fashion industry operates by producing tonnes of clothes largely for the two main spring/summer and fall/winter seasons. The industry has been producing even more clothes in recent years with the emergence of fast fashion outlets like H&M and Zara making clothes that look outdated more quickly than before. 

Wong said that this industry habit has resulted in “a lot of unsold inventory,” a problem which Wong thinks can be solved by switching out traditional fashion shows and clothes with digital ones using 3D-rendered models. 

“These are all issues that can, I believe, technology can help with, doing virtual shows and waiting for customers to show interest before manufacturing, etc,” she said. 

Meet Kade, Lilium, and Lunah

Virtual models Lilium, Lunah and Kade from left to right. Photos: Gen V

Wong has created three virtual models she named Kade, Lilium, and Lunah under her agency and has since lent their faces to local fashion publications Nuyou and Female. She did all that without a proper office, studio, wardrobe, models, hair stylists or makeup crew – just her and her laptop. 

“As of now, my main three models do differ [in physical appearance] but not too much as I need them to be around the general model body shape so if I do a virtual runway, their bodies are consistent enough. They’re all really blank slates

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Lee Do Hyun’s Agency Denies Rumors Surrounding Alleged Girlfriend And Fan Gift

Lee Do Hyun’s agency has offered an explanation behind rumors surrounding the actor.

Lee Do Hyun was wrapped up in a dating rumor following an anonymous tweet posted on November 2. The tweet went, “There’s an actor that has his girlfriend post about his gifts for him? And he even ‘likes’ her post.” The tweet included a photo of the alleged girlfriend’s post where she’s wearing a pig hat. According to fans, this hat was one Lee Do Hyun received from fans as a birthday present, and the actor himself pressed ‘like’ on the post under his private account. The same user uploaded a photo of the actor supposedly on a date with his alleged girlfriend.

On the same day, a source from Lee Do Hyun’s agency stated through News1 that the growing speculations are not true. They added, “The photo was taken around three years ago when Lee Do Hyun was with a group of close acquaintances and they tried the hat on together. The photo uploaded on his social media was also deleted soon after in case of being misunderstood.” Regarding the woman who appears in the posting, the source explained, “She is not the actor’s girlfriend, but rather a close acquaintance.”

Lee Do Hyun is currently faring well with his role in JTBC’s drama “18 Again.”

Watch Lee Do Hyun in “Hotel Del Luna” here:

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Shopping for value in free agency

Timing is everything in free agency.

Last year, Gerrit Cole hit the market at the same moment the Yankees’ top offseason priority was a No. 1 starting pitcher. Six weeks later, Cole had himself a record nine-year, $324 million contract done before Christmas.

This winter, however, is not the ideal time to be a free agent. Not after a 60-game regular season without any gate-related revenue, translating to historic financial losses across the board for MLB clubs. Many teams either had layoffs, furloughs or both, giving the impression that money — even for a $10 billion industry — figures to be scarce this offseason.

Which clubs are hurting the most, and how badly, is difficult to determine. The Dodgers changed the whole free-agent market before we even got there by signing Mookie Betts to a 12-year, $365 million extension in July, so it would be hard to characterize them as broke.

As for other typically big spenders, hard to say. The Yankees are expected to lose more than $400 million this season, and after Cole’s deal, the trade route certainly looks preferable after trying to first retain DJ LeMahieu.

“Obviously, I think this global pandemic has affected everybody in a horrific way in a business setting,” general manager Brian Cashman said this week. “These are real constraints that exist throughout all industries and households, so it will be something that clearly will factor into how we approach the future.”

That future, from a free-agent perspective, begins five days after the final out of the World Series. With that in mind, here’s an early peek at some of the top names available (players with pending contract options are not included).

1. J.T. Realmuto, Phillies, C: The Phillies had initial conversations with Realmuto about sticking around beyond this season, but around the time mega-billionaire Steve Cohen’s name resurfaced with the Mets, those talks soon evaporated. Coincidence? Realmuto, who turns 30 in March, is one season removed from his Gold Glove, Silver Slugger season in Philly, and would be the perfect opening splash for Cohen’s arrival in Flushing.

2. Trevor Bauer, Reds, RHP: Bauer took to Twitter recently to drop a few hints about his pending free agency, subtly poking the Padres and Yankees about their need for rotation help after both teams were eliminated. Bauer’s late surge for the NL Cy Young likely earned him the trophy, as well as a few extra bucks as the top starter available in a very thin group.

3. George Springer, Astros, CF: The UConn product could have a chance to return east if the Cohen-owned Mets dig even deeper into their pockets for a true everyday centerfielder, despite an offensive dip from his Silver Slugger season (39 HRs, .974 OPS) in 2019. As a bonus, he gets to escape universally hated Houston.

4. DJ LeMahieu, Yankees, INF: Right off the top, this almost feels wrong to list LeMahieu as a

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What To Expect From Your Teen Model Agency

If you're thinking about breaking into the teen modeling industry, you have two choices; go it alone, or take the smart move and get yourself down to a reputable teen model agency. While some people manage OK without the support of an agency, they are few and far between. This is a highly competitive and saturated market and the advice provided by a teen model agency can make all the difference, offering you valuable business guidance as well as a professional helping hand.

So you want to find a good teen model agency, but there are so many to choose from – how do you know which is the right one for you? Look for reputation and experience – by selecting one that has been around for a few years, you've got the reassurance that they're still in business for a good reason. An established agency is much more likely to have good contacts and people with bona fide experience of working in the industry. It's also well worth checking out any agency who offers additional modeling services.

Teen Model Agency Services

Finding a good teen model agency that can offer you a taster shoot, a professional teen modeling portfolio and a modeling assessment, as well as the usual advice, gives you lots of advantages. By attending an agency assessment, you'll hear first hand from the professionals whether or not you're suitable for the industry; this is possibly more important than you realise, because even though your friends and family may have been telling you you'd make an model, they have no direct experience and they may be a little bit biased!

A teen model agency assessment will usually comprise of the following elements; hair, makeup and fashion consultation; posing advice, shoot and digital retouching, and honest, upfront advice and guidance – your teen agency will also offer you the option to have a portfolio created. If the sound of your agency retouching your images worries you, rest assured that it's totally fine – professional modeling pictures are digitally cleaned up as standard in the industry and purely determined the reality of what happens after a real photo shoot.

Modeling Hints and Tips

During this process, the team at the agency will be taking down your vital statistics (measurements), watching how you react and respond to the experience, and seeing how different looks suit you during your modeling shoot. This will enable them to advise you on what types of modeling work might be best for you and also offer any hints and tips that they think would benefit you. If you receive good feedback from them and you decide that you want to try your hand at modeling for real, you can go ahead and let them help you to create your teen portfolio.

Once you've started the ball rolling with your agency and you've got your fabulous portfolio ready, be sure to continue to work with them to help boost your new career. Your teen model agency should …

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4 Things a Legitimate Model Agency Asks You

We list things that a legitimate model agency does that make you feel uncomfortable but is actually beneficial for you in the long run.

Initial outlay

A model agency may ask for an initial outlay of money from you. Either they may ask you for portfolio fees or deduct a certain percentage of commission from your initial project fees, or even work at contracts. This may sound pretty demanding; However, it should not deter you if you have enough passion for excelling in the industry. The reason why a model agency extracts some initial cost from you is because they need to make up their costs of creating a portfolio for you and work required to set you up with clients. Working for free also gets you opportunities easier, for example, you can work with designers and photographers who want to create their own portfolio for free, and this allows you to gain modeling experiences as well. This makes it a mutually beneficial solution for all. The experience and portfolio you gather from the initial sacrifice of fees and payment will go a long way in getting more job opportunities.

Change your Looks to Suit Their Assignments

A model agency may ask you to do certain fashion makeovers such as changing your hair from blonde to brunette, or changing the length of your hair and so on. This is not because they don't think you look good, but rather they usually want to fit you into the style of modeling that suits you best. For example, the agency may already have an excess of blondes, and they need a good brunette. There may be a few reasons why they ask you to change your look, but it is ultimately the best calling for your look and job opportunities in modeling. Anyway, a top class model is expected to be flexible and look good in any style or costume fitted. Hence, you should never be hesitant to change your look and style, and carry yourself with confidence in your new look.

Lose or Gain Weight

Again, although this may come off as a sensitive matter to you the industry is competitive and requires you to be at the top of your game to succeed. Even for non-mainstream modeling such as plus-size models, there are weight standards that need to be adhered to. In general, agencies have come to the point where they want to portray healthily-sized models. So they may outright reject you if you are too thin or too overweight. Hence, the key aspect to look after is your diet, your nutrition, and health. If you are doing the right things with your health your body will reciprocate naturally and your weight / BMI would not be hard to control.

Traveling and International Opportunities

Most of us will be delighted at the sound of this, however, most of us do modeling as a 'side hustle' and few turn it into long-term fully fledged careers. The thought of traveling and working …

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Pros and Cons of a Child Model Agency

Whether your child has the ability to be the next Adriana Lima depends on whether a parent has the confidence to take the leap of faith and enable their child to pursue a career in modeling. Although it’s good to start young and enroll in a child model agency, there are hard choices to make.

Cons First

Let’s start with the cons! Then, shall we? Firstly, modeling is like any other job, requiring time, sacrifice, patience, and discipline; hard to ask from adults, and harder to ask from a child.

Children in their formative years are very active, constantly want to run and play, and rarely have any affinity for posing patiently in a studio. But this is only a con if a child doesn’t like modeling, or in worse cases forced into the industry. Remember this always, looking good alone isn’t enough. Anyone who wants to excel in modeling must have a good personality and work attitude as well. Hence, parents should only enroll a child into a modeling agency if he/she has the aptitude for modeling or loves the job.

Modeling has assignments throughout the day and you may get an important job during office hours. A child must be dedicated to going for a shoot after school, and a parent might have to request for time-off to send the kid to the assignment. It requires sacrifice to make it work. This then drives home the reason why a child must want to become a model at their own will.

There are many fake artists and scam agencies out there to exploit hopeful parents and families who want to see their kid become a famous model.

Key indicators of fake agencies include:

• Located in suspicious areas

• Guarantee you a job on the first day (Professional agencies know this process takes time)

• Call you for an appointment after office hours or odd timings

• Do not require a portfolio or contract (All good clients are attracted by your portfolio. It’s as important a resume.)

Pros

If the child has a vibrant personality, photogenic face and has aspirations of being a successful model, then modeling can be a very big pro. Kids, who become good models, do so because they like the perks of the work such as fame and attention.

A good kid model agency will have an extensive network of contacts, and your child might get exposed to big names and companies at a very young age. It presents a good opportunity to network, socialize and progress rapidly in later stages of a child’s career.

When the child hits their prime (teenage/youth) years, they can out beat their competition with more than just looks, but with significant experience in the industry. It’s always hard to tell if a kid wants to pursue modeling long-term, but if that is the case in future, acquiring experience from young matters.

Travelling is a possibility when joining a big modeling agency dealing with overseas clients and contacts. A …

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