Air Archives - fashion

This is what the Air Force can do to recruit and retain women cyber warriors

December 3, 2020 [email protected]_84 Air, Cyber, force, recruit, Retain, Warriors, women

While the United States Air Force understands that it has a problem attracting, recruiting, and retaining successful cyberspace operations officers, a corollary, albeit unrealized or discounted problem looms regarding attracting, recruiting and retaining women cyber officers.

The Air Force 17X Specialty Code referencing cyber is subdivided into 17D and 17S. A 17D serves by “designing, building, configuring, securing, operating, maintaining and sustaining” the Department of Defense Information Network. A 17S Cyberwarfare officer is responsible for offensive cyber operations (OCO) or defensive cyber operations (DCO). Those positions are often seen as more desirable due to advanced training opportunities.

Recent studies evidence that public-private competition for cyber specialists is fierce, potentially leading to a USAF cyber personnel shortage similar to the pilot shortage, a shortage national security cannot afford. According to the IDEAS database, the USAF officer corps is 18 percent women and the overarching 17X Cyberspace Operations career field 14 percent women. However, the 17S Cyberwarfare career field, is only 8.3 percent women. The majority of women in cyber are 17Ds, performing jobs like network administration and network operations. The underrepresentation of women in the 17S career field requires Air Force acknowledgement as a problem and a plan with actionable items toward their recruitment and retention.

Including women in all aspects of national security is essential for a comprehensive perspective of the security environment. A study from 2018, for example, indicated women’s participation in peace negotiations correlated with increased durability and quality of peace. In cyberwar, specifically considerations regarding whether to target water, electrical, and nuclear facilities, women can provide a uniquely gendered perspective of unintended consequences on civilian populations.

Barriers to women in national security fields are both structural — stemming from law and policy — and cultural. Though the last legal hurdles to women serving in military positions were removed in 2013, cultural hurdles remain. As in e-sports and gaming industries, the cyber community has been largely a male-dominated field, with accompanying cultural biases. Because of the predominance of men in the Air Force and in the cyberwar corps, what it means to be an airman and what it means to be a cyber warrior has been informed by what it means to be a man.

Cyberwarfare stands at the nexus of tech and military culture. Cyber units cater to the nerd-culture and can inadvertently ostracize people with different interests. Outstanding performance in my last squadron was rewarded by the unit renting a video-game bus for a day. Leadership often went overboard emphasizing nerdy preferences and discounting others.

Both explicit and implicit biases against women remain in the USAF generally and the cyber community specifically. Studies have shown, for example, Air Force policies as largely unsupportive of women wanting to start families. Policies and practices also remain supporting implicit bias, such as including photos, names and race in application packages. Additionally, the current laissez-faire attitude towards mentorship primarily leads to men mentoring men.

Overall, there are fewer women cyber warriors because the Air Force is not making an effort.

gift

Air Canada Launches Unique Holiday Campaign Celebrating The Gift Of Travel

November 28, 2020 [email protected]_84 Air, Campaign, canada, Celebrating, Gift, Holiday, launches, travel, Unique

Air Canada Launches Unique Holiday Campaign To Celebrate The Gift Of Travel

NurPhoto via Getty Images

Air Canada just launched the Gift of Travel, an integrated initiative that pays homage to the actions of community heroes who are making a memorable impact when helping their fellow Canadians during Covid-19. The program focuses on hope and optimism to raise funds and Aeroplan points for Canadian charitable organizations and it also offers people dreaming of travel a new flexible travel pass product.

“Canadians from across the country have shown remarkable resilience, solidarity and generosity in the face of COVID-19 and we were inspired hearing stories of people who dedicated their time and energy to caring for others, making a memorable impact on other people’s lives. We are proud to launch this campaign with our Gift of Travel video featuring heartwarming stories of community heroes and share the gift of travel through a message of hope and optimism from our employees as we all look forward to brighter days ahead,” said Arielle Meloul-Wechsler, Executive Vice President, Chief Human Resources and Communications Officer at Air Canada. “We are also proud to continue our long-standing effort through the Air Canada Foundation in supporting communities through its inaugural Gift of Travel auction and the annual Aeroplan Matching Campaign.”

The Gift of Travel campaign also features stories on Air Canada’s social media platforms that center on the inspirational work Air Canada employees are doing to make a difference in their own communities.

Gift of Travel Auction

On December 1, 2020 the Air Canada Foundation will launch its first ever online Gift of Travel Auction. The auction will feature an array of more than a hundred unique aviation items, such as special travel-related experiences, including the opportunity to own pieces of aviation history and the chance to fly on an aircraft simulator. Other auction items include an incredible kids’ ride-on airplane and a private dinner with one of Air Canada’s celebrated Canadian Chefs.

One hundred percent of the proceeds from the Gift of Travel Auction will be distributed by the Air Canada Foundation to Canadian charitable organizations that are focused on the health and wellness of children and youth.

Matching Campaign Week

In addition to the Gift of Travel Auction, the annual Aeroplan Matching Campaign week supporting the Air Canada Foundation Hospital Transportation Program also returns. The campaign allows Aeroplan members to give the gift of health by connecting sick children to the medical care they need away from home.

From December 7 to December 13, 2020, members who donate Aeroplan points to the Air Canada Foundation Hospital Transportation Program will double the impact of their contribution with all donated points matched up to 500,000 points. You can read more about the Gift of Travel initiative on the Air Canada website.

The Air Canada Foundation is a

women

Air Force-Army football rescheduled to December

November 26, 2020 [email protected]_84 Air, December, football, ForceArmy, rescheduled

The Latest on the effects of the coronavirus outbreak on sports around the world:

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The postponed Air Force-Army football game at Michie Stadiuim has been rescheduled to December.

The game is now scheduled for Dec. 19 on Army’s home field. It was moved from its customary spot on the first Saturday in November because of COVID-19 issues at the Air Force Academy.

The rescheduling keeps alive the competition between the three service academies for the Commander-in-Chief’s Trophy for the 49th year. Air Force beat Navy 40-7 to open its season in early October and a win over the Black Knights would give the Falcons the hardware for the 21st time.

The 121st Army-Navy game is set for Dec. 12, also at Michie Stadium.

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Hockey Canada has temporarily shut down national junior team selection camp following the confirmation of two positive COVID-19 tests among players.

Hockey Canada announced Wednesday that players, coaches and staff at the camp in Red Deer, Alberta, have entered a 14-day quarantine retroactive to Monday. All camp activities will be paused until Dec. 6.

The original announcement of the positive player tests came on Tuesday — three days after Hockey Canada said a “non-core member” of the team’s staff also tested positive. Hockey Canada said it was suspending all camp activities for the day, including an intrasquad game, at the time.

Both players and the staff have been in quarantine at the team’s hotel.

Players, coaches and staff all took mandatory COVID-19 tests upon arrival at the camp and have been tested regularly while there.

Hockey Canada is in the midst of the selection camp ahead of the IIHF World Junior Hockey Championships in Edmonton that open Christmas Day.

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The season-opening women’s basketball game between Cal State Fullerton and No. 9 UCLA has been called off.

There was an 80-minute delay Wednesday before the game was called. Fullerton was awaiting results from its COVID-19 tests from last Friday.

Some UCLA players went on the court at Pauley Pavilion to kill time by shooting. The Titans remained on their bus outside the arena.

UCLA says there’s no make-up date yet.

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Washington Football Team president Jason Wright, and owner Daniel Snyder and his wife, Tanya, won’t be traveling to Dallas for the traditional Thanksgiving Day game against the Cowboys because of COVID-19 protocols.

All three came in contact with an individual not affiliated with the team who had tested positive for the novel coronavirus. Although Wright and the Snyders tested negative, the decision not to travel follows team and NFL protocols.

The team announced the news in a statement.

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Browns linebacker Sione Takitaki has been placed on the COVID-19 list after testing positive for the virus.

Takitaki will miss this week’s game at Jacksonville, along with star defensive end Myles Garrett, who became ill last week.

Garrett, who has 9 1/2 sacks this season, sat out against the Eagles as well. Coach Kevin Stefanski said it’s possible the No. 1 overall pick in 2017

gift

Americans More Inclined to ‘Gift’ an Air Purifier That Can Remove Viruses

November 20, 2020 [email protected]_84 Air, Americans, Gift, Inclined, purifier, Remove, viruses

SAN FRANCISCO, Nov. 20, 2020 /PRNewswire/ — Molekule, the leader in reinventing air purification, today announced the results of its “Holiday Clean Air Study”. The study revealed nearly all Americans (93%) think air purifiers help clean the air around them and just as many (92%) would be more inclined to buy an air purifier that can remove viruses. In fact, viruses ranked as the most important pollutant to remove in their homes.

(PRNewsfoto/Molekule Inc)

“We know that indoor air quality has never been a greater priority for people,” said Jaya Rao, CEO at Molekule. “Molekule brings a unique approach to this problem, by helping to destroy pollutants such as viruses, bacteria, mold, and even airborne chemicals.”

The importance of air purifiers

Half of Americans are knowledgeable about indoor air quality, and 56% act on that knowledge, with 57% opening windows, 43% using an air purifier and 41% using furnace filters. The qualities that Americans look for most in an air purifier are effectiveness (72%), price (68%), square foot coverage (48%) and features (45%). Additionally, the study revealed that consumers rank the most important pollutants to remove in their home as the following: Viruses, Bacteria, Allergens, Mold, Dust, Pollen, Odors, Smoke, VOCs and Pet dander.

Shopping for air purifiers

Almost half of respondents said they own an air purifier (44%), and more than half of those bought them online (56%). Many surveyed said they’d spend between $0–$200 on an air purifier (47%), with more spending more on an air purifier that removes viruses (77%).

As a holiday gift, 70% would consider buying an air purifier that is proven to remove viruses (21% would gift to spouses, 24% would gift to parents) and 64.5% of those would spend up to $399. Only 42% would consider buying an air purifier as a gift that does not remove viruses.

This holiday season, consider Molekule air purifiers as a gift. Molekule’s PECO technology not only removes bacteria and viruses, but is proven to destroy them.

About Propeller Insights and the survey methodology

Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail, and consumer packaged goods. Propeller conducted its national online survey for Bospar of 1,007 U.S. adults between Aug. 10, 2020 and Aug. 13, 2020. Survey responses were nationally representative of the U.S. population for age, gender, region and ethnicity. The maximum margin of sampling error was +/- 3 percentage points with a 95% level of confidence.

About Molekule

Molekule is a U.S. based company, who is on a mission to provide clean indoor air to everyone, everywhere. Based on more than 20 years of research and development, our patented Photo Electrochemical Oxidation (PECO) technology destroys the widest range of tiny pollutants, including VOCs, mold, bacteria, viruses and allergens, when compared to conventional air purifiers. Using science to revolutionize air purification

gift

Why an air purifier is a great gift this year

November 18, 2020 [email protected]_84 Air, Gift, great, purifier, Year

This Dyson air purifier is a perfect gift for 2020 (Photo: Dyson)

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission.

This holiday season, most of us are spending more time at home than we have in past years. So while your friends and family will love typical gifts like clothes and tech, in 2020, they may love gifts for their home even more, as we’re all looking for ways to make our spaces as comfortable and as cozy as possible.

One way to do that is with an air purifier. The popular device cleans the air in your home similar to the way a water filter cleans water, by removing dust, allergens, and other airborne particles throughout your space. Plus, but some experts believe that air purifiers could even help prevent the spread of COVID-19, keeping your—or your giftee’s—home healthier and safer.

While there are plenty of air purifiers to choose from, few make as good of a gift as the splurge-worthy Dyson Pure Hot + Cool Cryptomic, which is the best one our experts have ever tested. Whether you’re shopping for a new homeowner or a loved one who spends the majority of their time in their house, this air purifier will be a welcome present for them to find under the tree this year.

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Why we love the Dyson Pure Hot + Cool Cryptomic

Our experts are big fans of this purifier. (Photo: Reviewed.com / Jackson Ruckar)

After testing some of the most popular air purifiers on the market, our experts at Reviewed found the Dyson Pure Hot + Cool Cryptomic to the best one to buy if you’re looking for an upgrade, meaning it’s well worth its high price point. The Dyson air purifier has both carbon and HEPA filters and can capture 99.97% of particles as small as 0.3 microns. Even more impressive, it also filters formaldehyde, heats and cools your room, oscillates 350 degrees, and integrates with Alexa and Siri.

The Dyson Pure Hot + Cool Cryptomic also has an auto mode that makes it incredibly easy to operate. “Dyson purifiers feature multiple sensors that automatically sense different types of pollution in the air,” explains David Hill, Dyson Engineer and Design Manager. “If the product is in auto mode, when a pollution event is sensed, the machine will automatically adjust the air speed to draw in more air, faster to clean the air in the room. With auto mode, you can let the machine do all the work for you.”

As if that isn’t enough to justify the cost, the Dyson is also essentially three devices in one (a purifier, fan, and heater) so your giftee can use it all year round for more than just cleaning the air. Also, unlike other purifiers, looks especially sleek and stylish so your giftee won’t be embarrassed to

fashion

French Fashion Brand Jules And Agency Air Redefine Masculinity in ‘Men in Progress’

November 9, 2020 [email protected]_84 agency, Air, Brand, fashion, french, Jules, Masculinity, Men, Progress, Redefine

A fantastic new advertisement for French fashion brand Jules is aiming to redefine what masculinity looks like, thanks to the work of one of Belgium’s top independent agency, Air.

In 2018, Air won the budget of the French menswear brand Jules (Mulliez Group), after a competition that pitched them against two Paris agencies, Buzzman and Fred & Farid.

The brand and the agency spent some time thinking about a radical change in positioning, and making Jules’s commitment to a better world the cornerstone of its identity and its marketing strategy.

This is not about being woke or green washing, Air said. Jules is walking the talk.

“The goal is nothing less than zero waste, high-quality, sustainable fashion that is built to last,” the agency said in a statement.

“The ambition is to create a movement of men who are aware, positive, sensitive and ready to bring about change, including when it comes to their masculinity. All this can be summed up in the new 3-word brand signature: ‘Men In Progress’.”

To launch its message in a loud and clear way, Jules chose to go back on television. Directed by the French duo Julien & Quentin—who directed the flow of Puma that was seen 15 million times last year—and produced by Hamlet, the one-minute spot tackles major male stereotypes and deconstructs them shot after shot to end up articulating the notion of ‘men in progress’.

Emotional, vegetarian, aware of the environment but nonetheless supportive and in love.

“Basically,” Jules marketing director Benoît Latron said, “this offbeat spot is aimed at all the men of today ready to join us in changing men’s fashion and changing attitudes.”

For Air CCD Arnaud Bailly, “it was a remarkable experience. I have rarely seen a customer in this sector and of this size—more than 500 stores in some fifteen countries—show so much creativity, both in their communication and in their stores, their product and even their choice of agency: Belgians!”

But the story doesn’t end here. After their opening salvo, Jules plans to enlarge the debate by joining forces with Ben Névert, the famous YouTuber from France and creator of ‘Entre Mecs’.

The project includes a series of short videos in which a bunch of friends talk about different subjects relating to masculinity, such as ‘being a good guy’, ‘flirting’, ‘breakups’

Credits for ‘Men in Progress’ include the following:

Client: JULES

Contacts: Benoit Latron, Karine Siebenhuner, Maud Grienti

Agency: AIR

CD: AIR Creative Council

Creation: Arnaud Bailly, Karel De Mulder, Romain Félix, John Benois,

Special thanks to: Charlotte Keup, Pauline Héraly, Bérengère Lurquin, Anastasia Bousson, Chantal Gillet, Renaud Goossens, Dominique Ruys, Jason Felstead, Thomas Landeloos

Movie production agency: HAMLET

Director: Julien & Quentin

VFX and post-production: divide.tv

Sound production company: Sonhouse

VO FR: Krisy/@de.la.fuentes

Music: Quentin Garabedian

Source Article …

shopping

Open Air Shopping Centers Breeze Past Malls

November 2, 2020 [email protected]_84 Air, Breeze, Centers, Malls, open, shopping

Upper Buena Vista in Miami and the Macerich-owned Green Acres Mall in New York (Upper Buena Vista, Macerich)

Since reopening in May, Miami’s Upper Buena Vista has seen its foot traffic surpass normal pre-Covid levels, according to the shopping center. And the mixed-use “pocket-village” with 21 stores, 12 of which have opened during the pandemic and five more that are slated to open soon, is now back to almost full occupancy.

The increase in business for the 60,000-square-foot open air mall, which was built around two large centenary trees, is impressive during a regular year, let alone one plagued by retail bankruptcies and store closures.

“We’ve really just adapted the space to whatever is needed by the community,” said Katherin Schultz, Upper Buena Vista’s marketing director.

Outdoor shopping centers, or strip malls, and outlets made up of individual manufacturer stores have been outpacing enclosed malls in their recovery.

Both are in a better position when it comes to the kinds of tenants and customers they attract as people flock to open air spaces while they shop for essential goods like home and office supplies. At the same time, in-store apparel shoppers (a shrinking demographic among consumers) are largely gravitating to bargain deals found in outlets, leaving luxury stores in enclosed malls with even fewer customers.

As a result, shopping center and outlet mall owners like RPT Realty and Tanger Factory Outlet Centers — two of the biggest players with combined market caps of nearly $1 billion — have been reaping much of what’s left of investor interest in retail, according to industry sources.

“In March and April, there was a major sell off across the board,” said Kevin Brown, an equity analyst at Morningstar who covers real estate investment trusts. “Malls took a bigger hit [to their share price], a decline of 60 to 70 percent, whereas shopping centers took a 40 to 50 percent hit.”

The two sectors have seen their overall stock values improve relatively consistently since then, with shopping centers remaining in the lead, according to Brown.

And the shift towards outdoor spaces may be consequential in the coming fourth quarter and beyond — as property owners lay the foundations for upgrades, future acquisitions and ground-up developments.

“Safety is now first and foremost in almost every shopper’s mind,” said Greg Maloney, who oversees JLL’s retail brokerage business in the Americas. “There’s no way I can convince people that you’re going to be safer in an enclosed mall than you are walking down the street.”

“That perception is too strong right now,” he noted.

Winners and losers

RPT Realty, which owns and operates nearly 50 open air shopping centers across the country, had collected 86 percent of its rent from tenants, as of September, while deferrals made up just 7 percent of the total, according to its latest earnings report.

Even in the second quarter, the New York-based company reported that it collected 70 percent of rent — averaging far above mall REITs. Macerich, by comparison, saw its

women

Air Force takes steps to clear path for women’s advancement

October 30, 2020 [email protected]_84 advancement, Air, clear, force, path, Steps, Takes, womens

When Alexandra Jackson joined the West Virginia Air National Guard in 2018, she was looking forward to becoming a pilot with the 167th Airlift Wing, like her father. But at 5-foot-1, three inches shorter than the minimum standard, Jackson soon learned she would need a waiver to fly her unit’s C-17 transport plane and one of the two trainer aircraft before that.

a person sitting in a car: Alexandra Jackson

Alexandra Jackson

Jackson applied for the waivers but was denied. “It was heartbreaking, to say the least,” she said.

She then sought a different exception that sometimes is granted if pilot candidates can pass a separate measurement exam conducted in the aircraft cockpit. Her superiors in the Air National Guard had never conducted such a test for the C-17 and had to work with Air Force officials to create one. She eventually passed and recently learned she can begin officer training school next year.

Jackson was elated but also frustrated by the delay. Had the cockpit been designed to accommodate a wider range of body sizes, she would be in the final stages of training, or perhaps already flying. “Hopefully I’m just paving the way for people to come,” she said.

Now, the Air Force is discarding its decades-old height standards, which have disqualified nearly half of female candidates and had a particular impact on women of color. The new standards are part of an effort to eliminate often overlooked obstacles to the advancement of women in a service whose leadership and pilot corps are overwhelmingly male.

The plans, which are in development or beginning to take effect, also include the first-ever flight suit for pregnant aircrew and a design contest for devices that would allow female aircrew to more easily urinate in flight.

Service leaders say there is new urgency to securing a larger pool of qualified pilots and aircrew — a challenge that will require more eligible women — so the United States can compete with China’s larger, quickly modernizing military.

Even as Pentagon leaders call for an end of racial and gender discrimination in the military following the upheaval that gripped the nation this summer, other barriers for female advancement persist across the Air Force and other services.

Those include a problematic record on responding to sexual harassment and assault; pregnancy bias, which a new Pentagon policy listed as a prohibited form of discrimination for the first time; and a host of smaller challenges that can make it harder for female service members to advance or that lead women to view military and family life as incompatible.

The military has taken significant steps toward eliminating the second-class status of female service members, such as opening ground combat positions to women, said Kayla Williams, an Army veteran who directs the Military, Veterans and Society Program at the Center for a New American Security.

Still, “having to consistently navigate a cultural environment full of implications that you do not belong and are unwanted is exhausting,” she said. “Rooting out deeply entrenched cultural norms and stereotypes will