Sally Beauty Reveals Inaugural SallyCrew Ambassadors

The MarketWatch News Department was not involved in the creation of this content.


DENTON, Texas, Nov. 10, 2020 /PRNewswire via COMTEX/ —
DENTON, Texas, Nov. 10, 2020 /PRNewswire/ — After conducting a nationwide search, Sally Beauty Supply has announced its inaugural group of brand ambassadors, the SallyCrew. Over and above being beauty influencers, they are a diverse group of expert educators and skilled DIY beauty enthusiasts. Each individual possesses a unique perspective to make beauty accessible, approachable and inspiring for everyone. Consumers will be able to follow and learn from the SallyCrew on a variety of channels, such as Instagram, TikTok, Facebook, YouTube, podcasts and sallybeauty.com/diy.

“We’re thrilled to establish this partnership to educate and inspire our customers with the knowledge needed to take beauty into their own hands,” said Carolyne Guss, Group Vice President of Marketing. “With expertise across hair color, textured hair and nails, the SallyCrew will further enhance our mission to boost confidence, provide educational content, build trusting relationships and empower consumers to unleash their PROtential.”

The SallyCrew will play a pivotal role in Sally Beauty’s new education initiative, DIY University by Sally Beauty. The program is centered around educational content for the at home DIYer led by expert educators, such as the SallyCrew. Its aim is to inspire, educate and empower beauty enthusiasts by providing access to real-life, practical tools to elevate their at-home hair color, hair care and nail routines. By providing essential education resources and the professional quality products it’s known for, Sally Beauty is leading the way in meeting the new needs of the beauty consumer.

Meet the SallyCrew:

Asea Gilmore, @aseamae

Asea is a textured hair and nail educator known for transforming through teaching. Her content inspires and empowers her audience to embrace their authenticity. She began doing her hair at the young age of 10 and is passionate about sharing her beauty knowledge with everyone in an achievable way. She uses her experiences to educate others to create self-care and beauty routines dedicated to self-love. “Knowledge is power and I’m thrilled to work with Sally Beauty to share what I have learned to help other beauty lovers look and feel their best,” said Asea Gilmore.

Charity LeBlanc, @charity.grace

With over nine hundred thousand Instagram followers, Charity is a beauty enthusiast passionate about self-expression and showcasing her creativity through bold hairstyles and vivid, bright colors. She is a color aficionado using her platform to encourage others to be their unique selves and try something new through DIY. She gives her followers the confidence to achieve a fun, beautiful look on their own. “As a busy Mom and a DIYer, I’ve been coloring my hair at home for as long as I can remember. I look forward to encouraging and teaching others easy ways to do the same with Sally Beauty’s extensive assortment of vivid options,” said Charity LeBlanc.

Emily Boulin, @emilyboulinhair

Emily is a professional stylist with years of experience working in a salon and owning a business. Her focus is on

Read more