- Kyle Bryan is the brand director at the luxury brand LaQuan Smith.
- In his role, he helps market the brand and establish brand partnerships and collaborations to help raise its international profile.
- In an interview with Business Insider, Bryan shared the strategies he’s used to help build the brand’s celebrity clientele, and the importance of having a meticulous eye for detail.
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Kyle Bryan isn’t just a fan of being detail-oriented — it informs the entire philosophy he brings to work. And as branding director for the fashion house LaQuan Smith, that work is luxury.
“It’s all about understanding that details are going to make a brand full and make it make sense,” Bryan said. “Luxury is all about the story.”
As the one in charge of amassing new clients, it’s up to Bryan, 28, to land strategic partnerships and A-list talent. Over his seven years at the company, he’s managed to help grow the company’s elite client roster, which had already included stars like Rihanna, Kim Kardashian, and Jennifer Lopez.
His secret: caring a lot about what others may overlook — that is, focusing on inclusivity on the runway, tailoring experiences to particular clients, and taking a vested interest in networking to land new strategic partnerships.
“Kyle has a work ethic that is unmatched,” Jacqueline Cooper, vice president of LaQuan Smith, told Business Insider. “Kyle is the glue that holds everything together.”
Telling a new story
Bryan started working at LaQuan Smith — the fashion house owned by its eponymous black designer — in 2015, with what he says were very clear intentions.
“I came in with a mission to really help create the first luxury American brand by a Black designer,” he told Business Insider. “That story hasn’t really been told before.”
He says the company’s main goal as a Black-owned business is to help rewrite the legacy of Black luxury entrepreneurship, while also creating a brand that is inclusive of all people and sizes.
“As a brand, it’s important for you to have a diverse set of users and people,” he said. “The best brands are the ones that do that — Tom Ford, Versace — it’s not just for one particular woman.”
That philosophy often shows up on the runway.
Getting the casting and modeling just right
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According to Bryan, model casting holds “incredible importance” for how the brand is represented on stage.
For example, casting a big name such as Winnie Harlow, a Canadian model and advocate for those with vitiligo, brings with it the eyes of her 8.3 million followers on Instagram. It also adds prestige to the show, for the company