A 28-year-old fashion brand director explains how ruthless attention to detail has landed Rihanna, Kim Kardashian, and Jennifer Lopez as clients



a person holding a phone in front of a mirror posing for the camera: Kyle Bryan. Courtesy of Kyle Bryan


© Provided by Business Insider
Kyle Bryan. Courtesy of Kyle Bryan

  • Kyle Bryan is the brand director at the luxury brand LaQuan Smith.
  • In his role, he helps market the brand and establish brand partnerships and collaborations to help raise its international profile.
  • In an interview with Business Insider, Bryan shared the strategies he’s used to help build the brand’s celebrity clientele, and the importance of having a meticulous eye for detail. 
  • Visit Business Insider’s homepage for more stories.

Kyle Bryan isn’t just a fan of being detail-oriented — it informs the entire philosophy he brings to work. And as branding director for the fashion house LaQuan Smith, that work is luxury.

Loading...

Load Error

“It’s all about understanding that details are going to make a brand full and make it make sense,” Bryan said. “Luxury is all about the story.”

As the one in charge of amassing new clients, it’s up to Bryan, 28, to land strategic partnerships and A-list talent. Over his seven years at the company, he’s managed to help grow the company’s elite client roster, which had already included stars like Rihanna, Kim Kardashian, and Jennifer Lopez.

His secret: caring a lot about what others may overlook — that is, focusing on inclusivity on the runway, tailoring experiences to particular clients, and taking a vested interest in networking to land new strategic partnerships.

“Kyle has a work ethic that is unmatched,” Jacqueline Cooper, vice president of LaQuan Smith, told Business Insider. “Kyle is the glue that holds everything together.” 

Telling a new story

Bryan started working at LaQuan Smith — the fashion house owned by its eponymous black designer — in 2015, with what he says were very clear intentions. 

“I came in with a mission to really help create the first luxury American brand by a Black designer,” he told Business Insider. “That story hasn’t really been told before.”

He says the company’s main goal as a Black-owned business is to help rewrite the legacy of Black luxury entrepreneurship, while also creating a brand that is inclusive of all people and sizes. 

“As a brand, it’s important for you to have a diverse set of users and people,” he said. “The best brands are the ones that do that — Tom Ford, Versace — it’s not just for one particular woman.”

That philosophy often shows up on the runway.



Chantelle Brown-Young, LaQuan Smith posing for the camera: Winnie Harlow (L) and LaQuan Smith (R). Brian Ach / Stringer / Getty Images


© Brian Ach / Stringer / Getty Images
Winnie Harlow (L) and LaQuan Smith (R). Brian Ach / Stringer / Getty Images

Getting the casting and modeling just right

Video: The Path Forward: Entrepreneurship & E-Commerce (The Washington Post)

The Path Forward: Entrepreneurship & E-Commerce

UP NEXT

UP NEXT

According to Bryan, model casting holds “incredible importance” for how the brand is represented on stage.

For example, casting a big name such as Winnie Harlow, a Canadian model and advocate for those with vitiligo, brings with it the eyes of her 8.3 million followers on Instagram. It also adds prestige to the show, for the company

Read more

Eva Mendes’ Latest Beauty Treatment Is Getting a Lot of Attention

Eva Mendes shared a photo of the beauty treatment she just got done and it’s getting a lot of attention!

In the photo, the 46-year-old actress has seven needles sticking out of her skin around her jawline. While it looks like it’s extremely painful, she’s assured fans it wasn’t.

“Oye! @marianalvergara has finally opened her own @beautyvillavergara ! This spa-home away from home is incredible! No office with bad fluorescent lighting. No sterile office vibe. This is my go to for all things beauty. A home where you can relax while being tortured by the best of the best. ⠀This is my happy place!” Eva wrote on her Instagram. “Here I am getting some Mono-Threads. Ayyyy Dios! I’ll update you with results if you care. ⠀

“So excited to support her as a skilled beauty technician opening her own Latina owned business!” she added.

Someone asked, “Does it hurt?” She responded, “Not really – surprisingly enough! And my threshold for pain is low! It looks more invasive than it is.”

Eva says she “honestly had no idea I had that many in. Then when she told me how many I didn’t believe her so I asked her to take a pic. This pic was not planned. I do not like physical pain! I do not like needles! This was a big one for me!”

In a recent interview, Eva opened up about the moment she realized she wanted to have kids.

Source Article

Read more

10 Ways Women-Led Tech Companies Can Capture The Attention Of Investors

For decades, the technology industry has been dominated by men and male-led startups. The tides have shifted in recent years, and more and more women are entering the space and launching innovative and successful businesses. However, one challenge female founders in tech face is steep competition for investor dollars in a crowded marketplace.

We asked 10 women tech leaders from Forbes Technology Council for their best advice for female founders seeking investment dollars. Here’s how they recommend pitching your startup to attract investors’ attention.

1. Know your numbers and product roadmap.

I’ve seen women being asked more about numbers and risks compared to men. Be sharp in answering questions and be ready to explain your strategies to limit the risk for investors. When you have a clear vision and execution plan and you know important numbers in your business, it establishes more trust in the minds of investors. – Elnaz Sarraf, ROYBI Robot

2. Understand the problem you’re solving and choose investors carefully.

First, know your industry and the problem you’re solving inside-out, and present it in a business fashion without selling yourself short. Also, choose investors who share the same interests and values. There might be biases. Still, it’s critical to separate constructive feedback on your idea from mere biases. If it’s the latter and you’re downplayed and not treated with respect, then it’s not a good fit. – Diana Xhumari, Tegeria


Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?


3. Build bi-directional relationships with investors.

Building bi-directional, contribution-based relationships with investors is the right way to stand out. The ways women can contribute to investors include helping with their deal flow, inviting them to be on your panels and to meet strategic people, becoming their advisor, offering free services, and more. Make the contribution valuable and give the right attention. – Chaitra Vedullapalli, Women in Cloud

4. Focus on reducing internal turnover.

Big turnover is one of the main problems for modern businesses. To stand out, make sure to create an environment professionals will want to work in. Building a company with as little turnover as possible is one of the best ways to prove your business has a great atmosphere and endless possibilities and is a pleasant place to work at. It will also say everything about you as a business owner and an investment. – Daria Leshchenko, SupportYourApp Inc.

5. Defend your position with confidence.

It’s not enough to have tech knowledge and passion for the product. As a female, you must have deep knowledge of the data and analytics not only of your own product but the industry in general. And more importantly, armed with that data and expertise, you need to be able to defend your position with absolute confidence in any room, whether physical or virtual. – Kim LaFleur, Title3Funds

6.

Read more