Toni Ko’s Bespoke Beauty Brands to launch Jason Wu Beauty in 2021

Toni Ko, well known for launching NYX Professional Makeup in 1999 and leading the high-growth brand until 2014 when L’Oréal acquired it for $500m, founded Bespoke Beauty Brands in 2019.

Jason Wu Beauty will be the second brand to come out of BBB. In October of last year, the accelerator launched KimChi_Chic Beauty, in partnership with Kim Chi, the performer and Instagram personality perhaps best known as a finalist on Season 8 of RuPaul’s Drag Race.

KimChi_Chic Beauty is also an affordable color cosmetics brand and it’s grown into quite an extensive collection, including complexion and contouring products, rice-based setting powder, liquid and glitter eyeshadows as well as eyeshadow palettes, lip glosses, and more.

The collection is colorful and branded to coordinate with Kim Chi’s persona but also has packaging deco designed by Harry Hambley, creator of the Ketnipz cartoon (Ketnipz has its own impressive follower count on IG: 1.9m).

“Bringing @KimChi_Chic and Ketnipz together was a natural fit,” ​explained Ko at the time of the brand’s launch. “They both embody creativity, inclusiveness, positivity and self-acceptance. I wanted this collection to represent the same ideals,” ​she said.

Kim Chi described the sensibility of the brand this way: “There’s no standard when it comes to who, what, when, where or how you apply your makeup. Our only rule is to have fun, and add color to the rainbow of your life. Unleash your inner beauty!”

Jason Wu makeup brand will launch in January 2021

The forthcoming brand from BBB is on track to similarly reflect the persona of Wu.

“I wanted to launch Jason Wu Beauty because I am literally obsessed with beauty! When I launched my first fragrance, I had in my mind this dream to create Jason Wu Beauty as an exclamation point to everything that I love,” ​says the designer in today’s media release about the brand.

And he goes on, adding that, “It is thrilling to imagine the Jason Wu woman being able to find cosmetics that speak to her desire for products that are considered, of the highest quality, and complement the refined femininity in my clothes. These are hallmarks of my brand and I really wanted to explore what that could mean for her in the beauty space.”

While Ko’s remarks explain the decision to situate Jason Wu Beauty in the mass-market: “Functional makeup,” ​she says, “doesn’t have to be expensive. I believe every consumer should have access to high-quality cosmetics that will make them look and feel their best, while being good to their skin.”

The brand will launch on January 17 with a collection of makeup and skin care products all priced under $25.

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Fashion Designer Jason Wu Launches Cosmetic Line with Bespoke Beauty Brands, LLC

Bespoke Beauty Brands, LLC, (BBB) announced today the launch of its newest cosmetics line of beauty products with fashion designer, Jason Wu. The full collection, simply titled JASON WU BEAUTY includes everyday essentials for eyes, cheeks, lips, and brows, and is set to launch nationwide January 17, 2021 www.jasonwubeauty.com.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201026005163/en/

Fashion Designer Jason Wu launches cosmetics line Jason Wu Beauty, available January 17, 2021 (Photo: Business Wire)

This venture marks the first time a major fashion designer has entered the mass-market beauty space and will be the second brand to roll out under the BBB umbrella. “Functional makeup doesn’t have to be expensive,” shares Toni Ko, the entrepreneur behind Bespoke Beauty Brands, LLC. “I believe every consumer should have access to high-quality cosmetics that will make them look and feel their best, while being good to their skin.”

At only 37, Jason Wu’s creative vision and unwavering devotion has afforded him the opportunity to dress some of the most influential women in the world, including former First Lady Michelle Obama, Meghan Markle, Duchess of Sussex, Reese Witherspoon, Diane Kruger, and Kate Bosworth. The designer prides himself on a commitment to creating refined and elegantly crafted collections to cross over into the mass-market beauty sector.

“I wanted to launch Jason Wu Beauty because I am literally obsessed with beauty! When I launched my first fragrance, I had in my mind this dream to create Jason Wu Beauty as an exclamation point to everything that I love. It is thrilling to imagine the Jason Wu woman being able to find cosmetics that speak to her desire for products that are considered, of the highest quality and complement the refined femininity in my clothes. These are hallmarks of my brand and I really wanted to explore what that could mean for her in the beauty space.”

JASON WU BEAUTY is founded on the idea that beauty should be effortless and chic. The clean beauty products are 100% cruelty-free, and formulated without propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), Oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA and BHT.

The array of products within the collection are available at price points ranging from $10.00 – $25.00, and feature fun and fetching names that pay homage to the fashion-forward designer. These include: Brows Before Boys multi-use powder for brows and hairline ($14.00); Celestial Lust highly pigmented cream shadows ($12.00); Jason the Freckled Boy faux freckles ($14.00); Good Night Mr.Wu nighttime lip mask ($15.00); Hot Fluff cheek colors ($12.00); Free-Da Brow eyebrow mascaras with dual sided short and long brushes ($12.00); Mist-er Wu face mist ($16.00); Extra Pout lip glosses with lip plumper ($12.00); Stay In Line lipliner pencils ($10.00); and Ready Set Matte setting powder with pure silica and custom sifter and powder puff ($18.00). Additionally, several products are multi-use. For instance, Hot Fluff cheek colors can also be used on eyes, cheeks and lips and the Opal Stick is an

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The Real Meaning of a Bespoke, Couture, Designer Made Wedding Dress

There are many terms bandied about in the wedding industry designed to both ease the pain and add to the excitement as we part with our cash. ‘Bespoke’, ‘Couture made’ and ‘Designer dress’ are three of the most common.

Most of us probably have a fairly good idea as to what they mean, but taking a look at what they do not mean will help us to arrive at a more accurate definition.

There are not many bridal shops that do not use the term ‘designer’ somewhere in the description of the dress they are presenting to us. All things we use in this life have a designer. Even a paper coffee cup had to be designed by someone. Try convincing the average buyer that the paper cup is a ‘designer’ cup worth ten times more than an ordinary paper cup and you might have some problems.

Yet effectively that is exactly what is happening in the case of many of the ‘designer’ labels we see in our high streets as well as the designer wedding dresses we first spoke about. Mass-produced dresses made (and often designed) in the Far East are being presented to us in this way. I don’t know about you, but this to me, seems to weaken the whole ‘designer dress’ ethos. Why pay more if it’s nothing but a mass-produced clone?

So what makes for a true ‘designer dress’?

Firstly, there has to be an exclusive element to the design. Admittedly high prices are in themselves a way of making a dress more exclusive, but there has to be more to it than that.

What about the dresses that grace the Hollywood red carpets and the latest catwalk shows? What makes them a designer dress?

The answer to that is individuality. Most of these dresses have been drawn by a designer and then made by a small, elite team of seamstresses, who are working the movie star or model’s actual measurements.

This is often a ‘bespoke’ dress in the true meaning of the word i.e. a ‘one off’ garment made for the individual.

The word ‘couture’ has in recent years come to mean a garment that is made to an accepted high standard by a skilled designer and sewing team. Originally the term could only be used in certain regions of France. Even today the term ‘Haute Couture’ can only be used when referring to ten current fashion houses based in Paris and three other correspondent fashion houses.

Is it possible to buy true bespoke, couture made designer wedding dresses in the UK? Yes of course, but you have to look for them. Many designers have to a certain extent ‘sold out’ to the enormous wedding dress factories based in China, and who can blame them?

In the wedding trade it is quite usual for a wedding dress ‘designer’ to walk in to a Chinese design room, choose from a range of fabrics, bodice patterns, embroidery styles, sizes required and then effectively leave them to …

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