Cyber Monday rings up record $10.8 billion in sales with Amazon touting ‘biggest holiday shopping season so far’

Cyber Monday wrapped up with $10.8 billion in sales, up 15.1% from last year and setting a record for the biggest online sales day in U.S. history, according to Adobe Analytics data.





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“Cyber Monday continued to dominate the holiday shopping season, becoming the biggest online shopping day in U.S. history, despite early discounts from retailers,” said Taylor Schreiner, director at Adobe Digital Insights.    

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“Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays.”

Mobile accounted for 37% of sales on Cyber Monday, Adobe said.

See: Black Friday traffic at U.S. stores down 52% even as online retail sales hit record high

Cyber Monday discounts included as much as 28% off computers. Shoppers should expect discounts to lessen by 5% to 10% across many categories as we get closer to Christmas Day, according to Adobe.

Still Marshal Cohen, NPD Retail’s chief industry adviser, notes on Twitter that “Cyber Week continues,” as his inbox fills with promotions.

“Either Monday wasn’t big enough or we are just caught in one long continual promotion from the beginning of November,” he tweeted.

BMO Capital Markets analysts observed Cyber Monday promotions that held flat year-over-year, as well as throughout the Black Friday shopping weekend. Some retailers, like Urban Outfitters Nike Inc. and L Brands Inc.’s Bath & Body Works actually became less promotional on Cyber Monday.

“[W]e expect ongoing upside for retail and into next year and believe, for the first time in a while, the power lies in the hands of the retailers and their inventory management; the question will be who chooses to hold the line versus cross it,” wrote analysts led by Simeon Siegel.

So far this holiday season, Adobe says online shoppers have spent $106.5 billion, up 27.7% from last year.

Amazon.com Inc. says that, through Cyber Monday, “2020 has been the largest holiday shopping season so far in our company’s history.” Amazon, as is the company’s usual practice, did not provide numbers to illustrate that statement, but said that world-wide sales at small- and medium-size grew 60%.

Numerator data found Amazon was “the big winner” for the weekend with 19% of total spend, or $1 of every $5 spent.

Amazon kicked off its holiday shopping season with a delayed Prime Day shopping event in October.

Also: Giving Tuesday reminder: Most people fail to take these 3 basic steps before they donate to charity

Amazon’s bestsellers for the season so far include President Barack Obama’s memoir “A Promised Land,” Revlon Inc.’s One-Step Hair Dryer, and Amazon’s own Echo Dot.

Shopify Inc. says sales for its merchants reached $5.1 billion over the long weekend, up 76% between Black Friday and Cyber Monday. Shopify merchants are largely small and independent brands.

U.S. consumers spent an average of $89.20 per order with New York, Los Angeles and London among the top cities.

The Amplify Online Retail ETF has skyrocketed

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Amazon says 2020 holiday shopping season is its biggest yet

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Amazon says this holiday season is breaking records. 


Angela Lang/CNET

In a year that’s been anything but ordinary, Amazon on Tuesday said it still managed to have its “biggest holiday season to date,” though the company didn’t share overall numbers to demonstrate just how big it was. 

Amazon said in a blog post that independent businesses selling on the platform are “seeing record demand from customers so far this holiday season in the U.S. and around the world.” These businesses surpassed $4.8 billion in global sales from Black Friday to Cyber Monday, an increase of more than 60% compared to last year, Amazon says.

The e-commerce giant offered a slew of deals for the holiday shopping season on everything from TVs to streaming devices to smartwatches (some of which are still available). Amazon says a record number of customers have been shopping early and supporting small- and medium-sized businesses. The new Echo Dot has been a top seller, the company notes, as well as the Fire TV Stick 4K with Alexa Voice Remote and the Shark IQ Robot Self-Empty Robot Vacuum, among other items.

See also: CNET’s 2020 Holiday Gift Guide

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Cyber Monday records biggest online shopping day in US history

This Cyber Monday set the record as the biggest online shopping day in U.S. history.



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According to an analysis from Adobe Analytics, people spent $10.8 billion in online purchases on Cyber Monday.

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But while online shopping saw a surge, spending at traditional brick-and-mortar stores saw a significant decline. Likely a result of the coronavirus pandemic, Black Friday shopping saw a decrease of roughly 50% this year, according to CNBC. However, online Black Friday shoppers spent $9 billion, Adobe revealed.

Adobe originally estimated that the total Cyber Monday haul would be $12.7 billion, but the company decreased its forecasting in recent days. The firm estimates that shoppers will spend $184 billion online throughout the entire holiday season. If the country does spend that much, the purchases will represent a 30% increase over last year’s numbers.

On Tuesday, Amazon reported that selling on its website surpassed $4.8 billion worldwide between Black Friday and Cyber Monday, a 60% increase from last year.

“Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays,” Taylor Schreiner, a director at Adobe Digital Insights, told CNBC.

Adobe Analytics and Amazon did not immediately respond to the Washington Examiner’s request for further comment.

Tags: News, Shopping, Retail, Technology, Amazon, Business, Internet

Original Author: Haley Victory Smith

Original Location: Cyber Monday records biggest online shopping day in US history

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Cyber Monday was biggest online shopping day in U.S. history

Consumers pounced on discounts and deals this Cyber Monday, making it the single largest day for online sales in U.S. history. 

Shoppers spent a record $10.8 billion Monday, marking an all-time high for ecommerce spending and beating last year’s $9.4 billion record, according to Adobe Analytics. 

Fully one-quarter of the day’s sales — $2.7 billion — were made during the so-called “golden hours of retail,” between 7  p.m.and 11 p.m. Pacific Time. Consumers spent a whopping $12 million per minute on toys, electronics, clothing, appliances and more during the  8 p.m. to 9 p.m. peak hour of shopping mania, according to Adobe. 

Monday’s total spend represented a 15% year-over-year increase in sales. 

“Cyber Monday continued to dominate the holiday shopping season, becoming the biggest online shopping day in U.S. history, despite early discounts from retailers. Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays,” Taylor Schreiner, director of Adobe Digital Insights, said in a statement Tuesday.

Records shattered

Black Friday sales were strong too, with consumers spending $9 billion online the day after Thanksgiving, up nearly 22% from last year’s shopping extravaganza and marking the third-biggest day for ecommerce sales in U.S. history after Cyber Monday this year and in 2019.

Concerns over COVID-19, along with customer capacity limits at retailers, thinned crowds at stores and malls this year. But shoppers were still drawn to deals on Hot Wheels cars, which were among the top-selling items on Black Friday, according to Adobe Analytics. 

The Super Mario 3D All-Stars and Animal Crossing video games for the Nintendo Switch system were also in demand, as were Apple’s AirPods ear buds and the Apple Watch. The smartwatch category saw a big surge in sales, soaring more than 600% over the daily average in October. 

Adobe identified the spending trends by analyzing data generated by roughly 1 trillion visits to retail sites, as well as looking at 80 of the 100 largest retailers in the U.S. 

No place like home

Self-balancing electric scooters, also known as hoverboards, Lego sets, Amazon Echo products and Samsung TVs were also in high demand on Black Friday.

“Generally, the popular items this year trended toward home automation and other kinds of products that serve that stay-at-home consumer and make their lives easier as they spend more time at home,” Adobe Analytics vice president Keith Eadie said. 

“Video games are always popular. The gaming industry is having its best year ever,” Eadie added.

Small Business Saturday, which had particular importance this year amid the pandemic’s impact on independent stores, also seemed to resonate with consumers. Companies with $10 million to $50 million in annual revenue saw a nearly 300% increase in sales compared to a normal day, according to Adobe.


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Kym Rodgers, owner of Brooklyn Sweet Spot, a Brooklyn, New York, bakery, said she doesn’t usually get much business

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Amazon says 2020 shopping season has been their biggest ever with big Black Friday, Cyber Monday sales

Online sales during Black Friday and Cyber Monday were expected to break records this holiday, and it appears Amazon was one of shoppers’ key destinations.



While other companies are shrinking, Amazon is growing. The company said Wednesday, Sept. 9, 2020, that it is seeking to hire 33,000 people for corporate and tech roles in the next few months.


© Mark Lennihan, AP
While other companies are shrinking, Amazon is growing. The company said Wednesday, Sept. 9, 2020, that it is seeking to hire 33,000 people for corporate and tech roles in the next few months.

Amazon announced Tuesday this year’s holiday shopping season was the biggest in the company’s history.

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The e-commerce giant did not offer specific financial figures on how much was spent during Black Friday and Cyber Monday. Amazon did note independent businesses selling on the platform topped $4.8 billion in worldwide sales between Black Friday and Cyber Monday, up 60% from the year before.

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The best-selling items in the U.S. included Amazon’s new Echo Dot, one of several products made by the company and discounted during the holiday season. Also popular: former President Barack Obama’s latest book “A Promised Land,” the Revlon One-Step Hair Dryer and Volumizer Hot Air Brush, and the Lite-Brite Ultimate Classic.

Holiday shopping: ‘Tis the season to follow these wise shopping tips, anti-fraud precautions

Still plenty of deals out there: All the best deals you can still shop after Cyber Monday

Sales during Black Friday and Cyber Monday shattered previous records as more consumers skipped physical shopping because of the COVID-19 pandemic. Consumers spent $9 billion during Black Friday, up 21% from the previous year, says Adobe Analytics. Cyber Monday was the largest U.S. shopping day ever, according to Adobe, pulling $10.8 billion, up more than 15% from the previous year.   

Follow Brett Molina on Twitter: @brettmolina23.

This article originally appeared on USA TODAY: Amazon says 2020 shopping season has been their biggest ever with big Black Friday, Cyber Monday sales

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Cyber Monday becomes biggest online shopping day in U.S. history, topping nearly $11 billion in sales

Cyber Monday just became the biggest online shopping day in U.S. history, with consumers spending $10.8 billion online, according to Adobe Analytics.



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Purchases totaled $12 million a minute between 8 p.m. and 9 p.m. PT, with around 37 percent of total purchases coming from smartphones as more shoppers migrate to buying on social media. Curbside pickup was up 30 percent since last year, Adobe said.

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Consumers saw the biggest discounts on computers, sporting goods, toys, appliances, and electronics, Adobe said. Some of the hottest buys included Lego sets, Apple AirPods and Call of Duty: Black Ops Cold War.

“Moving forward into December, the categories that I will expect to be discounted will be the toy category and then also anything holiday themed — gift baskets, gift boxes, decor,” retail and shopping expert Trae Bodge told NBC News.

Although many discounts are set to continue throughout December, experts advise to shop early as shipping delays loom and delivery costs are expected to increase after Dec. 11.

“Leading up into the first few weeks of December, up until Dec. 25 — that’s when the discounts are really going to get deeper,” said Sara Skirboll, shopping expert at RetailMeNot. “But here’s the thing, your items might not exist — and if you’re shopping online, you might run into shipping issues.”

Like the discounts, the record-breaking sales seen on Cyber Monday aren’t specific to one day.

Thanksgiving Day, Black Friday and Small Business Saturday also did well, totaling $5.1 billion, $9 billion and $4.7 billion respectively, according to Adobe.

Small businesses saw a greater increase in sales than larger retailers on Cyber Monday, up 501 percent, according to Adobe, as consumers shop more consciously this year. Seven in 10 shoppers said it is more important to support small businesses than to get the best deal, according to a survey from Union Bank.

Consumers are also “voting with their wallets to support Black-owned businesses and sustainable businesses,” Harley Finkelstein, president of e-commerce platform Shopify, told NBC News’ Jo Ling Kent on Monday. “Consumers will not be driven solely by deals anymore, they’re going to be driven by movements.”

Shopify saw its biggest-ever Black Friday/Cyber Monday weekend, recording a 76 percent growth in sales since last year. Small-business hub Etsy saw an 84 percent increase in sales during the first eight hours of Cyber Monday alone, according to Edison Trends.

Online shopping has seen a continued surge since the beginning of the pandemic, with digital sales up by 174 percent at Best Buy, 155 percent at Target and 79 percent at Walmart during the third quarter alone.

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Cyber Monday rings up record $10.8 billion in sales with Amazon touting ‘biggest holiday shopping season so far’

Cyber Monday sales broke the all-time U.S. record, according to Adobe.


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Cyber Monday wrapped up with $10.8 billion in sales, up 15.1% from last year and setting a record for the biggest online sales day in U.S. history, according to Adobe Analytics
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“Cyber Monday continued to dominate the holiday shopping season, becoming the biggest online shopping day in U.S. history, despite early discounts from retailers,” said Taylor Schreiner, director at Adobe Digital Insights.    

“Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays.”

Mobile accounted for 37% of sales on Cyber Monday, Adobe said.

See: Black Friday traffic at U.S. stores down 52% even as online retail sales hit record high

Cyber Monday discounts included as much as 28% off computers. Shoppers should expect discounts to lessen by 5% to 10% across many categories as we get closer to Christmas Day, according to Adobe.

Still Marshal Cohen, NPD Retail’s chief industry adviser, notes on Twitter that “Cyber Week continues,” as his inbox fills with promotions.

“Either Monday wasn’t big enough or we are just caught in one long continual promotion from the beginning of November,” he tweeted.

BMO Capital Markets analysts observed Cyber Monday promotions that held flat year-over-year, as well as throughout the Black Friday shopping weekend. Some retailers, like Urban Outfitters
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,
Nike Inc.
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and L Brands Inc.’s
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Bath & Body Works actually became less promotional on Cyber Monday.

“[W]e expect ongoing upside for retail and into next year
and believe, for the first time in a while, the power lies in the hands of the
retailers and their inventory management; the question will be who chooses to hold
the line versus cross it,” wrote analysts led by Simeon Siegel.

So far this holiday season, Adobe says online shoppers have spent $106.5 billion, up 27.7% from last year.

Amazon.com Inc.
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says that, through Cyber Monday, “2020 has been the largest holiday shopping season so far in our company’s history.” Amazon, as is the company’s usual practice, did not provide numbers to illustrate that statement, but said that world-wide sales at small- and medium-size grew 60%.

Numerator data found Amazon was “the big winner” for the
weekend with 19% of total spend, or $1 of every $5 spent.

Amazon kicked off its holiday shopping season with a delayed Prime Day shopping event in October.

Also: Giving Tuesday reminder: Most people fail to take these 3 basic steps before they donate to charity

Amazon’s bestsellers for the season so far include President Barack Obama’s memoir “A Promised Land,” Revlon Inc.’s
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-2.41%

One-Step Hair Dryer, and Amazon’s own Echo Dot.

Shopify Inc.
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says sales for its merchants reached $5.1 billion over the long weekend, up 76% between Black Friday and Cyber Monday. Shopify merchants are largely small and independent brands.

U.S. consumers spent an

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Amazon boasts of ‘biggest holiday season’ ever as in-store shopping plummets

Amazon says it has just had its “biggest holiday season to date” as customers turned to the site to shop rather than venturing out to physical stores. Although CNBC notes that the company did not share actual sales figures for either Black Friday or Cyber Monday, in a blog post the company revealed figures for independent sellers on its platform. Amazon says these sellers saw over $4.8 billion in sales through the two shopping days worldwide, an increase of 60 percent over last year.

“Through Cyber Monday, 2020 has been the largest holiday shopping season so far in our company’s history thanks to customers around the world,” Amazon wrote.

While Amazon’s sales reached record highs, traffic at physical stores has reportedly plummeted. Preliminary data from Sensormatic Solutions reported by CNBC said that in-store traffic fell by 52.1 percent this Black Friday compared with 2019, as customers stayed home to avoid the crowds. If current trends continue, 42 cents of every dollar spent this holiday season could go to Amazon, according to one analysis, up from 36 cents last year.

Amazon says 71,000 small- and medium-sized businesses worldwide surpassed $100,000 in sales so far this holiday season. But Amazon’s own brands also appear to have sold gangbusters.

The company says customers bought “more Ring, Blink, and eero devices on Amazon than during any previous holiday shopping weekend.” The company adds that other top-selling devices on Black Friday and Cyber Monday include its new Echo Dot and Fire TV Stick 4K.

Other top-sellers in the US over the holiday season include Barack Obama’s book, A Promised Land; a Revlon hair dryer and volumizer hot air brush; and a genetic DNA test ancestry kit from 23andMe.

Over the course of this year, Amazon has been one of the biggest beneficiaries of changing shopping habits due to the pandemic. In its last earnings release, the company reported that its net income nearly tripled in the quarter compared to the previous year, and that’s not including its Prime Day sale that had to be delayed this year. This growth has fueled a massive hiring spree at the company, The New York Times reports, with Amazon adding 427,300 employees to its global workforce over the course of ten months.

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Amazon says this year’s holiday shopping period has been the biggest in its history

  • Amazon has announced that this year’s holiday shopping season has been the biggest in its history.
  • More consumers are doing their holiday shopping from their couch this year, due to the pandemic.
  • Amazon is widely expected to be one of the biggest winners this holiday season, with one Wall Street firm estimating it could capture 42 cents of every dollar spent during the busy shopping period.



a person standing in front of a laptop: An Amazon fulfillment center in Frankenthal, Germany.


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An Amazon fulfillment center in Frankenthal, Germany.

Amazon said Tuesday that this year’s holiday shopping season has been the biggest in its history, as the coronavirus pandemic forced more people than ever to do their shopping online.

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The e-commerce giant said in a blog post that customers have been shopping early for gifts and seasonal items for their loved ones. It comes as many retailers reliant on physical stores have been struggling to survive.

Popular purchases so far include the new Echo Dot, Barack Obama’s “A Promised Land” book, and the Revlon One-Step Hair Dryer and Volumizer Brush, Amazon said. Self-care, “nesting at home”, and “cozy comfort” were among the most popular trends during the period.

“In a holiday season unlike any other, it’s clear that customers still want great deals on gifts for their loved ones or a little something extra for themselves, and we’re glad to help deliver smiles throughout the season,” said Jeff Wilke, CEO of Amazon Worldwide Consumer, in a statement.

“Thank you to our customers, employees, and selling partners around the world for making this our biggest holiday season to date, and for everything you’re doing to support our communities and each other now and throughout the year.”

Video: How to save money when shopping online this holiday season (CNBC)

How to save money when shopping online this holiday season

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The company didn’t disclose actual sales figures for Black Friday or Cyber Monday, which are typically the company’s two busiest days in the holiday shopping period.

Amazon has been criticized for promoting its own products above those from independent retailers, but the company said the latter had seen “record demand” on its platform this year.

Independent businesses selling on Amazon surpassed $4.8 billion in worldwide sales from Black Friday through Cyber Monday, Amazon said, noting that the figure was up 60% on last year. It added that 71,000 small and medium-sized businesses had seen sales above $100,000 in this holiday season so far.

Like many other retailers, Amazon began offering holiday deals earlier than ever this year. Prime Day, which was pushed back from mid-July to October, became the unofficial kickoff to the holiday shopping season.

Consumers still opened up their wallets on Black Friday and Cyber Monday, despite the earlier start, and did more of their shopping online. Spending online on Black Friday this year climbed 22% year over year to a record $9 billion, according to Adobe Analytics. Cyber Monday, the busiest online shopping day of the year, is also expected to notch record sales.

The

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Cyber Monday expected to be biggest online shopping day in US history

Cyber Monday is expected to become the largest online shopping day in history, according to preliminary data from industry analysts.



Amazon packages move along a conveyor at an Amazon warehouse facility in Goodyear, Ariz., Dec. 17, 2019.


© Ross D. Franklin/AP, FILE
Amazon packages move along a conveyor at an Amazon warehouse facility in Goodyear, Ariz., Dec. 17, 2019.

Analysts predict consumers will spend anywhere from $10.8 billion to $12.7 billion on Monday, a 15% to 35% increase compared to last Cyber Monday, according to Adobe Analytics.



a person is walking down the street: Shoppers leave a Target store after shopping in Niles, Ill., Nov. 28, 2020.


© Nam Y. Huh/AP
Shoppers leave a Target store after shopping in Niles, Ill., Nov. 28, 2020.

“Cyber Monday is on track to break all previous records for online sales,” Taylor Schreiner, the director at Adobe Digital Insights, said in a statement.

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“Consumers will likely take advantage of the best discounted items today like TVs, toys and computers before price levels start creeping back up throughout the rest of the season,” Schreiner added. “Shoppers are encouraged to do their gift buying soon as shipping in time for Christmas will get more expensive in the coming weeks.”

As the coronavirus pandemic looms large over this year’s holiday shopping season — leading to high demand for online, delivery and curbside pickup options this year — Adobe found that Black Friday 2020 hit a new online sales record with consumers spending $9 billion. This is an increase of 21.6% in online sales compared to Black Friday last year, making it the second-largest online spending day in U.S. history after Cyber Monday 2019.

In addition, curbside pickup over Black Friday weekend was up 67% compared to last year, according to Adobe.

MORE: Cyber Monday 2020: Shop deals on high-end tech, fashion and much more

Still, analysts say they expect this year’s Cyber Monday to be the “king of online shopping days and become the largest online sales day in history,” according to Adobe’s analysts.

Their research found that 56% of consumers believe that retailers are saving the best discounts for Cyber Monday, and that shoppers are likely to see the biggest discounts on computers. Deep discounts on toys, appliances and electronics are also expected.



the inside of a building: Amazon packages move along a conveyor at an Amazon warehouse facility in Goodyear, Ariz., Dec. 17, 2019.


© Ross D. Franklin/AP, FILE
Amazon packages move along a conveyor at an Amazon warehouse facility in Goodyear, Ariz., Dec. 17, 2019.


MORE: Shop the best Cyber Monday tech deals from Walmart, Macy’s, Target and more

The analysts also highlighted other trends expected Monday, noting that between 7 p.m. PT to 11 p.m. PT will be the “golden hours of retail,” when customers rush for last-minute buys before the deals expire. That four-hour window is expected to bring in a massive 29% of the day’s revenue, or at least $3.1 billion. The analysts forecast $13 million will be spent per minute during the peak hour of 8 p.m. PT to 9 p.m. PT Monday.

Finally, the analysts found that mobile shopping has been dominating this holiday shopping season, accounting for 40% of online sales so far.

ABC News’ Taylor Dunn contributed to this report.

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