Sanford mom opens online boutique that blends her passions of fashion, faith ::

Chelsea Jennette has big plans for the online boutique she opened this spring in the midst of a pandemic. Her goal with CharleyMadelyn, which is named after her twin 18-month-old daughters, is to empower women through faith and fashion. She also hopes to raise awareness about infertility, something she’s struggled with in her own life.

Jennette has many titles — online boutique owner, blogger, mom and wife. She’s also a lawyer working in the healthcare industry. I checked in with Jennette, who lives in Sanford with her husband and kids, to learn more about her boutique and her work. Here’s a Q&A. (And shout out to Restored for connecting me with Jennette!)

Go Ask Mom: You call CharleyMadelyn a fashion and faith boutique. How did it get its start, and what all do you offer?

Chelsea Jennette: CharleyMadelyn got its start through my first creative outlet- my blog titled a Fashionable Believer that I started in 2017.

I wanted to share my experiences as a believer but also share about my love of fashion. As time went on, I learned that not only could these two worlds co-exist in the same space but also could be utilized together to empower women that the best is yet to come.

I always had a passion for both faith and fashion, but I felt God calling me to this space in 2019 when I first registered my boutique as a business and in June 2020 we officially launched.

At CharleyMadelyn, you will find women’s feminine and chic clothing as well as faith-based and inspirational items such as coffee mugs, devotional books, and journals. More than that, we want to serve as a reminder to women that whatever season you are in life, You can and will conquer it.


GAM: What do you love about fashion? Why is it one of your passions?

CJ: I love how fashion has the ability to truly enhance your confidence. I also love it’s ability to serve as a way to express yourself. I have loved fashion since I was younger as it was something my mom and I bonded over as we planned all of my outfits for the beginning of each school year up until my senior year in high school.

GAM: You wear a lot of hats. Lawyer, recent MBA grad, boutique owner, mom, wife, daughter. How are juggling it all?!

CJ: I asked myself that quite often! In sum, a lot of prayers, coffee and an amazing support system.

My mom lives with us, so she has been such an incredible blessing being able to help with our girls during the day and on the weekends when we have pop-ups for the boutique. My husband has an incredible way of setting up and breaking down our pop-ups with such ease. I also have two of my closest friends who help me during my pop-ups.

It’s not easy at all and, at times, it can be

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Shenzhen Fashion Week Blends Live Shows With 5G, AI and More

SHENZHEN, China After presenting one of the world’s first purely digital fashion weeks last March in partnership with livestreaming platform Douyin, the Chinese version of Tiktok, Shenzhen Fashion Week made a full physical comeback last month with more than 60 presentations.

Combining physical runway shows with 5G livestream, AI and VR shows, the event from Oct. 21 to 27 also marked Shenzhen’s debut in presenting spring-summer collections since it was launched in 2015.

Sustainability was a strong thread throughout the agenda. Shenzhen-based grande dame of Chinese fashion design Zhu Chongyun kicked off the fashion week on the terrace of 2019 Pritzker Prize winner Arata Isozaki’s Shenzhen Concert Hall, creating a dialogue between fashion design and the city’s unique skyline. Zhu is also co-owner of fashion empire Shenzhen Marisfrolg Fashion Co. Ltd., whose house labels include Krizia, the Italian fashion brand she acquired from founder Mariuccia Mandelli in 2014.

Zhu’s minimal and poetic collection with lots of basic colors and carefully applied Chinese traditional embroidery motifs, like the lotus and white stork, created a strong contemporary Asian elegance reflecting the Chinese ideal of harmony between man and nature.

Also riding the sustainability trend were the latest collections from Distin Kidny, Viein, Jixiangzhai and Zhijiansha, who chose all natural and recyclable materials for the spring-summer season.

Another of Shenzhen’s fashion powerhouses, Ellassay, presented its collection entirely made of biodegradable materials through livestreaming platform Live+.

Sustainability was also a key topic at one of the fashion week’s events, the Wow-Trend autumn/winter 2021/22 conference held at the The Museum of Contemporary Art & Planning Exhibition, the main venue of Shenzhen Fashion Week, and one of the city’s architectural highlights designed by Coop Himmelb(l)au.

“The support of the entire city is one of the characteristics of Shenzhen Fashion Week. Not only are we showing in these amazing venues, we have set up subvenues in districts like Longgang, Nanshan and Longhua with over 20 events, like our Fashion Summit,” said Pan Ming, president of the Shenzhen Garment Industry Association. “Our goal is not only to create a fashion week with international standards, but we also aim to include the innovative cultural characteristics of Shenzhen.”

Shenzhen Fashion Week has within the last five years evolved into one of the leading events on the Chinese fashion calendar, and has ambitions to become a global player. “Shenzhen Fashion Week is jointly created with IMG and we work with top international teams for our productions. Many international designers, including ‘Project Runway’ winner Leanne Marshall and Bibhu Mohapatra, have shown at Shenzhen Fashion Week, which proved to be the perfect gateway to enter the Chinese market and set up cooperation with local partners,” the garment association president added.

The sixth anniversary of Shenzhen Fashion Week coincided with the 40th anniversary of Shenzhen becoming one of China’s earliest special economic zones and a trailblazer in reform and opening up. What once was a small fishing village at the Hong Kong border has developed into a key economic hub. In 2019, Shenzhen’s

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