Chelsea Jennette has big plans for the online boutique she opened this spring in the midst of a pandemic. Her goal with CharleyMadelyn, which is named after her twin 18-month-old daughters, is to empower women through faith and fashion. She also hopes to raise awareness about infertility, something she’s struggled with in her own life.
Jennette has many titles — online boutique owner, blogger, mom and wife. She’s also a lawyer working in the healthcare industry. I checked in with Jennette, who lives in Sanford with her husband and kids, to learn more about her boutique and her work. Here’s a Q&A. (And shout out to Restored for connecting me with Jennette!)
Go Ask Mom: You call CharleyMadelyn a fashion and faith boutique. How did it get its start, and what all do you offer?
Chelsea Jennette: CharleyMadelyn got its start through my first creative outlet- my blog titled a Fashionable Believer that I started in 2017.
I wanted to share my experiences as a believer but also share about my love of fashion. As time went on, I learned that not only could these two worlds co-exist in the same space but also could be utilized together to empower women that the best is yet to come.
I always had a passion for both faith and fashion, but I felt God calling me to this space in 2019 when I first registered my boutique as a business and in June 2020 we officially launched.
At CharleyMadelyn, you will find women’s feminine and chic clothing as well as faith-based and inspirational items such as coffee mugs, devotional books, and journals. More than that, we want to serve as a reminder to women that whatever season you are in life, You can and will conquer it.
GAM: What do you love about fashion? Why is it one of your passions?
CJ: I love how fashion has the ability to truly enhance your confidence. I also love it’s ability to serve as a way to express yourself. I have loved fashion since I was younger as it was something my mom and I bonded over as we planned all of my outfits for the beginning of each school year up until my senior year in high school.
GAM: You wear a lot of hats. Lawyer, recent MBA grad, boutique owner, mom, wife, daughter. How are juggling it all?!
CJ: I asked myself that quite often! In sum, a lot of prayers, coffee and an amazing support system.
My mom lives with us, so she has been such an incredible blessing being able to help with our girls during the day and on the weekends when we have pop-ups for the boutique. My husband has an incredible way of setting up and breaking down our pop-ups with such ease. I also have two of my closest friends who help me during my pop-ups.
It’s not easy at all and, at times, it can be