Amava Launches “The Gift of Connection” to Promote Meaningful Interactions Among Baby Boomers and Their Friends and Family This Holiday Season

MENLO PARK, Calif., Nov. 17, 2020 /PRNewswire/ — Amava, the first-of-its-kind platform connecting a new generation of empty nesters and active retirees with opportunities to remain mentally active and socially connected, announces the launch of Amava Gifting, allowing everyone to now give The Gift of Connection to friends and loved ones. With COVID-19 cases once again spiking across the country, millions of Americans face a heightened sense of isolation and social disconnect, with many people opting out of traditional family gatherings and reducing holiday travel.

Amava Circles offer peer-to-peer virtual experiences designed to foster connection, sharing, learning and entertainment among Baby Boomers, a growing population that has been disproportionately affected by recent social distancing. Each session, professionally curated and guided by experts, promotes active engagement, allowing people to stay connected and remain healthy throughout the next phase of their lives. Circles feature dozens of themed discussions and learning groups, including Designing Your Next: Plan Your Best Life (an 8-week workshop to plan a connected, purposeful future), Game Night: Trivia or Charades,Self-Care: Sip & Stretch, and Pet Lovers: Dog Talk or Cat Chat.

So instead of giving the same old Starbucks or Amazon gift card, or struggling to find the latest new gadget, give the gift of connection, a chance to meet people, laugh and learn in an Amava Circle.

“Amava was born out of a desire to create a stronger sense of community for our generation of Americans, allowing them to rediscover their purpose and experience fulfillment during every stage of their lives,” said Mark Silverman, Amava CEO. “We launched Amava Gifting to allow people who enjoy Circles to share this experience with their loved ones during what will likely be the most difficult holiday season that many of us have ever seen. With the 21st century nuclear family becoming more dispersed and oftentimes separated by great distances, Amava provides loved ones with opportunities to forge genuine connections and enjoy meaningful engagement, which is especially important at this time of year.”

Amava Gifting is available at and digital gift cards can be sent out to recipients instantly. Beyond the upcoming holidays, Amava Circles are a perfect gift for any special occasion such as birthdays or Mother’s/Father’s Days and a thoughtful present for those who are far away.

About Amava

Amava is the first platform designed specifically to help a new generation of retirees and empty nesters to stay active and connected throughout their lives, which are proven keys to health and longevity. In addition to the Amava Virtual Volunteers program, Amava also recently launched Circles: vibrant, guided discussions with others around topics of shared interest.


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Boomers, Gen X venture into online shopping during pandemic – Lifestyle

The COVID-19 pandemic has forced people to step out of their comfort zones and adapt to the digital world.

After eight months of the pandemic, a recent survey shows that this phenomenon also applies to Boomers and Generation X (Gen X).

Boomer is shorthand for Baby Boomer, a term used to describe people born during the uptick in the birthrate following World War II. It generally means anyone born between 1946 and the mid-1960s. While Gen X were born between 1965 and 1979. 

In recent years, both generations have commonly been perceived as Luddites.

However, a survey conducted by Facebook IQ, the social network’s insights unit, found that 43 percent of Boomers and Gen X had begun shopping online during the pandemic.

Facebook Indonesia vertical lead Aldo Rambie said on Tuesday, as quoted by, that 43 percent of Boomers and Gen X in the survey said they had increased their online shopping expenses during the COVID-19 pandemic.

Moreover, the research, which aimed to discover insights on consumer behaviors during National Online Shopping Day (Harbolnas), also found that Boomers and Gen X contributed the most to growth in the cell phone and e-commerce industries.

Aldo said the findings were no surprise as Indonesia was a mobile first country, where smartphones were the main reference for a customer’s journey. 

Read also: Online grocery shopping to drive e-commerce growth as PSBB reimposed: Experts

With regard to products, the research found that groceries and other daily necessities were the categories that increased the most, as 56 percent of the respondents said they made more purchases online in these categories. 

Moreover, the Facebook IQ study found that the majority of Indonesians were sensitive about prices, with Singles’ Day on Nov. 11 and Harbolnas on Dec. 12 being the two most popular shopping events in the country.

The findings were similar to a survey conducted by management consulting company Redseer in August.

More than half of Indonesian respondents in Redseer’s survey said their spending on e-grocery platforms had increased during the pandemic, while up to 60 percent said they would continue to buy groceries online in the future.

“Online grocery platforms will continue to see good growth, even as other categories such as fashion and electronics start to bounce back in the second half of the year,” the firm’s Southeast Asia partner Roshan Raj Behera told The Jakarta Post on Sept. 7.

In May, Redseer calculated that the gross merchandise value (GMV) of e-grocery platforms would grow 400 percent this year, while beauty and personal care would grow 80 percent, fashion 40 percent and electronics 20 percent. The firm also predicted that Indonesia’s e-commerce GMV would reach US$40 billion this year, surpassing India’s e-commerce GMV. (jes)


Editor’s note: This article is part of a public campaign by the COVID-19 task force to raise people’s awareness about the pandemic.

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