London Fashion Brand Sister Jane Serves Up Frills, Bows, And Embellishments For The Instagram Generation

Enrico Ziglio is the Founder and CEO of the fashion brand that has got women shopping on Instagram, it’s Sister Jane.

Established in 2011 by the Ziglio (prior to this, he was in the world of private equity investment), expect opulence in abundance, quite literally, with oversized proportions in the form of smock dresses and floor length gowns. Then the there’s the suiting and the separates, including blouses in the same vintage-inspired vein that don big bows and Victoriana frills galore.

This aesthetic not only appeals, it sells, typically to the Generation Y demographic, with their e-commerce sales up by almost 50% since last year. Enrico gives insight into his brand strategy, the role of social media, and the goals for his firm.

Felicity Carter: How, when, why did you get into the industry?

Enrico Ziglio: I got into the industry unexpectedly in 2011 when a friend asked for my help and advice to launch a fashion brand. At the time I was working in a private equity fund, and although I had a passion for design and aesthetics, I had absolutely no experience in the fashion industry whatsoever. What motivated me to accept the venture was a mixture of curiosity to learn about a different world, and the challenge to start a project in a very complex industry, which I approached with an open mind.

FC: How would you sum up the aesthetic of Sister Jane?

EZ: Sister Jane has grown over the past ten years, but the brand has remained true to its aesthetic since the beginning, creating that unique feel – a mix of nostalgia and quirkiness, playfulness and sophistication. We create vintage-inspired pieces which combine whimsical details and stand-out fabrics with both trend-led a retro elements. The brand is still showcasing what it started with, emblematic bow blouses, standout tweed sets, ornamented jacquard dresses, jewelled collars, and trimmed suits. These design the perfect day-to-night outfits. Each style is carefully designed in our Townhouse and each collection tells a story that we can identify with. The brand is one-of-a-kind and London based but also popular universally.

FC: Who is your customer?

EZ: Typically in her 20s-30s, she likes to buy pieces that transition with the season and can be worn all year round. She also tends to have a soft spot for the ‘60s/’70s fashion era, and loves to experiment with eccentric prints and colours.

The Sister Jane customer is definitely someone who stands for her individuality and looks to garments with a vintage feel to fill her wardrobe. She’s a bit of a romantic, but independent, and knows what she wants, especially when it comes to clothing. Unlike our sister brand, Ghospell, the Sister Jane customer definitely leans more towards a very feminine aesthetic – particularly when looking at the finer product details

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Cagayan de Oro beauty bows out of Ms Universe PH due to COVID-19

CAGAYAN DE ORO CITY (PNA) – A candidate of the Miss Universe Philippines 2020 from this city has dropped out of the beauty pageant, disclosing in a Facebook post on Friday evening that she contracted the coronavirus disease (COVID-19).

Official photo of Vincy Vacalares, representing Cagayan de Oro City, for the Miss Universe Philippines competition. (Photo courtesy of Miss Universe Philippines via PNA / MANILA BULLETIN)
Official photo of Vincy Vacalares, representing Cagayan de Oro City, for the Miss Universe Philippines competition. (Photo courtesy of Miss Universe Philippines via PNA / MANILA BULLETIN)

“With a heavy heart, allow me to break the news to all of you that I tested positive for COVID-19 past October 14. This means that I will not be able to continue with my journey to the Miss Universe Philippines crown this year,” 23-year-old Vincy Vacalares said.
Vacalares said she and her team did their best to strictly follow all the health and safety protocols, “but still the virus hit me”.

“To those that I had close contact with, please inform the City Health Office so they can also check on your state (health status). I pray that you are safe from the virus,” Vacalares said.

Vacalares, however, did not offer details on how, when, and where she got infected with COVID-19.

She said she is now confined in a hospital in Metro Manila, and assured her family, friends, and supporters that she was “in good hands”.

“I sincerely apologize for what happened. Please be always on the lookout for your health and safety,” she added.

A graduate of Technology Communication Management from the University of Science and Technology of Southern Philippines in 2017, Vacalares is now a high school teacher at a private school.

Not new to beauty contests, Vacalares was crowned third runner-up in the Ms. Cagayan de Oro 2019 pageant. She also won both titles in the Ms. El Salvador City and Ms. Camiguin in 2015 and 2016, respectively.

 

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