Ferian Is The Sustainable Jewellery And Handbag Brand Putting Thought And Care Into Accessories

Leonie Branston was decades into a successful career in fashion – spanning early Alexander McQueen (she worked on the renowned AW95 ‘Highland Rape’ show) and J.Crew under Jenna Lyons – when she decided to start her own label.



a person sitting on a couch: Each month ELLE UK is putting a spotlight on small fashion brands. This month we spoke to Leonie Branston, who created her own sustainable accessories brand after working at Alexander McQueen and J.Crew.


© Diana Eastman
Each month ELLE UK is putting a spotlight on small fashion brands. This month we spoke to Leonie Branston, who created her own sustainable accessories brand after working at Alexander McQueen and J.Crew.

The designer, based in north London, had something quieter in mind: understated style with wearability at its heart. ‘It was time to test my own vision,’ she says from the home she also works from.

Since that moment in 2017, her test has paid off. Ferian (which takes its name from the Old English for ‘to carry’) creates bags and jewellery that are ‘modern and timeless’.

She left a full-time role as design director of womenswear at Margaret Howell to start her company, but she still consults for the British stalwart – and you can see what they have in common, with Branston’s emphasis on quality and craft.

With Ferian, there’s a chic sensibility, with flashes of rich colour in Wedgwood cameo signet rings, and classic box bags.

Sustainability and ethical production are of paramount importance. Pieces are made using vegetable-tanned leather and recycled gold in the West Midlands, using handworked saddlery methods. ‘I personally know everyone who makes everything,’ she says. ‘It’s key to feel proud of what you make.’



a close up of a box: ferian spotlight


© Diana Eastman
ferian spotlight

Proud she is. Always wearing her own work, Branston’s designs are testament to how easily they slot into everyday life: bags open easily with one hand (‘You might be holding on to your child’), and jewellery that survives ‘real’ life. Styles go with any outfit, too, with a hint of luxury in the leather finish and elegant gold clasp, and a restrained palette with flashes of ochre, cobalt or lime.

‘Leonie does modern minimalism beautifully,’ says Cassie Smart, head of womenswear buying at Matchesfashion.com, where Ferian is stocked, along with ferian.co.uk and Liberty London. ‘Pieces feel like heirlooms that you can cherish.’

Timelessness was always the goal, Branston says. And, so far, it seems like she’s succeeded.

This article appears in the December 2020 edition of ELLE UK.

Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox.

In need of more inspiration and thoughtful journalism? Subscribe to ELLE’s print magazine now and pay just £6 for 6 issues. SUBSCRIBE HERE

Source Article

Read more

Roundup: Italy’s fashion companies building on “Made in Italy” brand in China

ROME, Nov. 30 (Xinhua) — Italy’s fashion industry is working hard to ensure it remains in fashion in China, the world’s fastest-growing major market for high-end clothing and accessories.

Key players in the sector have told Xinhua that China is an increasingly important market for Italian fashion houses.

The market in China “is one of the few areas where we can say things are actually going pretty well for fashion companies,” Mario Boselli, president of the Italy-China Foundation, said in an interview. “Italian companies are among the major players in the market, and they are taking the steps necessary to keep things that way.”

According to Nicola Guerini, director-general of the Milan Fashion Institute, the success of Italian fashion products and other Italian non-fashion brands in China gives companies a strong base to build on.

“The ‘Made in Italy’ brand has value in China,” Guerini told Xinhua. “Chinese consumers are increasingly interested in high-end products and the ‘Made in Italy’ tag on a product is a signal that something is of a certain level.”

Boselli agreed: “The two main keys for success not only in China but in most markets are that a product should have a beautiful design and that it should be well made,” he said. “That is what ‘Made in Italy’ represents.”

The importance of China’s market is amplified by the fact that the Chinese economy is one of very few in the world to have survived the coronavirus pandemic relatively unscathed.

According to a study released this summer from GlobalData, China is set to emerge from the pandemic as the world’s largest market for high-end fashion. Last year, before the start of the pandemic, GlobalData’s report showed China was second to the United States.

But while the overall global apparel market and that in the United States are both expected to contract dramatically, China’s market is far less impacted. A GlobalData official confirmed to Xinhua the trends in the report were still relevant.

“Clothing sales will take a while to recover, due to the drop in consumer confidence, the tourism crisis, and the threat of an imminent global recession and high unemployment levels,” GlobalData retail analyst Vijay Bhupathiraju said in a statement. “But some markets in China are already seeing a return in stores of 80 to 100 percent pre-COVID levels.”

Guerini said the changes to the global fashion market could end up working to the advantage of some fashion houses.

“Before the pandemic, a Chinese consumer might buy a product while traveling in Milan or Rome or Paris, and that would be the end of the transaction,” Guerini said. “Now, they know the brands and they buy them from a local store in their home city. That can create a relationship because the store can tell them when new products are available, or when there are sales or special events.”

Boselli said that Italian companies will do well as long as demand from Chinese customers remains high. But he said that growing demands reveal other

Read more

Everything Camila Coelho Learned From Launching Her Own Beauty Brand In 2020

Leave it to Camila Coelho to successfully launch a beauty brand in the middle of a global pandemic. The Brazilian fashion and beauty star who has amassed over eight million followers on Instagram dropped her line Elaluz, which translates to “she is light,” in August and it has only gone uphill from there.

She first introduced a luxurious Lip and Cheek Stain, Lip Therapy featuring 24 karat gold, a plant-based Beauty Oil, and a hydrating All Day Beauty Water. Then, the mega-influencer followed the release with an instant volume Dry Texture Finishing Spray, a stunning Brazilian Goddess Eyeshadow Palette, and just in time for the holidays, a Lip Luxuries Set along with a Nourish & Glow Holiday set.

It’s incredible what’s she’s been able to accomplish in only a few months, but it all actually started two years ago. There were plenty of building blocks before Coelho had a full collection that she could share to the world. Whether it was diving into the Lancôme labs to get insight on how to develop products of her own to drawing classic beauty inspiration from her grandmother, Coelho managed to put all the different pieces of the puzzle to create the items her followers are enjoying today.

Despite being an incredible businesswoman, Coelho still learned so much from the process of creating a beauty brand. In her Forbes interview below, she shared everything that she went through including behind-the-scenes stories that made all the hard work worth it. The best part is, this is certainly only the beginning and you can expect more products to come in the future.

Isis Briones: Why exactly did you decide to launch Elaluz?

Camila Coelho: “I’ve been a beauty lover since I was a little girl and I mean very little girl. I’ve always been playing with makeup, overly brushing my hair. When I was six years old, I started putting on this red lipstick that my grandmother gave to me. Through the years as a teenager, I decided to get a job at a makeup counter selling makeup with Dior and it was then that I really found my passion of working with makeup and people, so I decided to become a makeup artist.

I realized how transformative and empowering beauty was. From being a makeup artist, that’s when I found YouTube and how I got into social media as a hobby to start, of course. Then, it became my career and I’ve been dreaming about my beauty brand for a long time. It was a matter of timing and getting more experience in the beauty world meaning I wanted to collaborate with certain brands first.

For instance, I worked with Lancôme and I was actually able to develop the products with them, which was the lipstick. I went to the lab and I had the full experience. I wanted to have that before actually doing my own. The dream started years

Read more

Trinity Mouzon Wofford’s Beauty Brand Golde Is Making Wellness Accessible To Everyone

Black Is Beautiful is a monthly column dedicated to Black-owned beauty brands and the founders behind them. These entrepreneurs all have a story to tell. Beauty has always been an important aspect of the Black community — from the way we experiment with our hairstyles and nails to the bold-hued cosmetics that pop on our melanin.

Trinity Mouzon Wofford wanted to create a brand that made self-care easy and approachable for young consumers. For a lot of young people, including Trinity, wellness products can often be extremely expensive and out of reach. Thus, her brand Golde was born, a superfood-based brand that makes everything from face masks to smoothie boosters with one goal: to make wellness accessible to everyone.

When Trinity launched her brand with her partner Issey Kobori in 2017, she was dealing with “frustrating breakouts” which led her to turn to superfoods. “We’re all trying to eat [superfoods] as much as possible, but they’re also so incredible for your skin!” she says. What’s so great about Trinity’s products is the dual usage, both a mask for your face and edible. Teen Vogue spoke with Trinity about merging wellness and beauty, her advice to aspiring beauty entrepreneurs, and her perspective on beauty and imperfections.

Teen Vogue: Why did you want to start your brand?

Trinity Mouzon Wofford: I started Golde because I wanted to create a brand in wellness that made self-care easy and approachable for young consumers. I was feeling really caught between the “crunchy granola” stuff I’d grown up with, and the new wave of prestige offerings that just didn’t resonate. Golde was born to fill that gap and make wellness accessible to everyone.

TV: What are some of the challenges you faced breaking into the industry?

TMW: There have definitely been a lot of challenges along the way. We self-funded the business for over three years, so we had to be really thoughtful about where we could invest our limited resources. In the end, it played to our benefit as it forced us to build creative strategies to get in front of our audience, instead of just paying ungodly amounts in marketing spend, which just isn’t sustainable in the long term.

TV: What pieces of advice would you give to someone who wants to start a beauty business, specifically a black woman?

TMW: I think the biggest piece of advice I would give is to really understand your “why.” Think about what you hope to accomplish with your business — is it a side hustle or the next big thing? All forms of entrepreneurship are equally valid. The sooner you can be honest with yourself about what you want out of the business, the more easily you will navigate the path ahead.

TV: What’s your daily skincare routine look like?

TMW: I keep it pretty simple. My favorite cleanser right now is called Gentle Matter from Klur, a Black-owned brand. A few days a week I’ll mix in one of Golde’s superfood face masks to give

Read more

Actor Alia Bhatt starts a children’s clothing brand Ed-a-Mamma

Indian film actor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma, in October 2020. The brand caters to children aged two to 14. A completely homegrown brand, Ed-a-Mamma is currently available on the ecommerce platform Firstcry, and has sold 70 percent of its first season’s collection in six weeks of launch. The startup is self-funded and is founded by Alia.

Alia Bhatt said, ‘This is a time of great uncertainty for the whole world. The universe is sending us a message: that if we mess with nature, there is a price we all have to pay. If there is a way when we can coexist with nature, include a way to care for nature in everything we do, it would go a long, long way. I’ve tried doing this with a universe of products for children.”

“Every detail does its bit for mother nature. Be it non-synthetic garments, buttons that don’t use plastic, seed bombs that help you grow a garden. Why children’s products? To catch them young and create a love for nature at an early age,” she added.

Alia Bhatt

Alia Bhatt

The press statement added that Ed-a-Mamma currently has three collections — Veggie Squad, Friends of the Ocean, and Candyland, with apparel for little girls and boys ranging from tops, tees and shirts, skirts, dresses, jumpsuits, and bottoms.

The products are all environmentally friendly and are made of natural fibres. The buttons and trims too are plastic free. Ed-a-Mamma also makes use of leftover fabric to make hair ties and potlis. The statement added that Ed-a-Mamma is pegged on storytelling and engaging with children at multiple levels.

It seeks to create conversation with its core target audience, inculcate good habits, and encourage children to adopt environment first practices, kindness towards animals, and make better choices.

Apart from Ed-a-Mamma, Alia previously also started Coexist, an online platform that highlights ecological and animal welfare issues. She had also started Mi Wardrobe is Su Wardrobe (MiSu), a closet sharing initiative, roping in industry friends and colleagues to expand the scope of conversation around conservation.

Source Article

Read more

Italian Fashion Brand Selects Invisible RFID for Aesthetic Solution

Italian fashion brand  Herno has deployed an RFID system for loss prevention, inventory management and supply chain logistics, leveraging reader technology that is invisible at its stores. With the solution implemented at 10 of its global retail sites, Herno maintains each store’s aesthetic. When shoppers enter one of those stores, they are surrounded by greenery in keeping with the surrounding landscape, rather than technology. The RFID system is strategically deployed to accomplish product visibility without drawing attention to itself.

The system, provided by technology integrator  Solos, consists of  Keonn’s RFID readers, kiosks and software. The solution includes a combination of fixed readers according to each store’s design, as well as a reader station used at the point of sale to deactivate the UHF RFID tags sewn into each garment’s care label. All installations consist of hardware hidden either under the floor, in the ceiling or in the walls, enabling the entrance to remain completely unobstructed. The store’s aesthetics can thus be centered around natural environments and the products being sold there.

Herno has been offering outerwear, such as jackets and coats, in Italy since the end of World War II. During the past few years, the company has been growing globally, in part due to a new strategy focused around product engineering, flagship store sales and the natural experience provided to shoppers there. The company began planning the RFID solution with Solos in 2015, according to Alessandro Vivarelli, Solos’ CEO. At the time, Herno sought visibility into its luxury coats and jackets as they moved through the supply chain, with inventory counting in stores and the identification of each item that might leave the premises without being purchased.

From the outset, aesthetics were uniquely important to Herno, the company reports. It did not want to visually obstructive towers or sensors that might come with most EAS systems, and it didn’t want hard tags attached to its products. Instead, the company required small RFID labels for the garments sold at its stores, as well as printers to print and encode labels if goods arrived without them. The Keonn software collects and manages data, while Solos’ R-Link forwards the resulting information to the company’s enterprise resource planning (ERP) system.

Solos chose to implement a combination of Keonn’s AdvanSafe-200, AdvanMat-300 and AdvanGate systems, and each store also employs Keonn’s AdvanPay-160 station for tag deactivation. “Keonn’s products are built and designed to be invisible or perfectly camouflaged in store furniture,” Vivarelli says, adding that this met Herno’s requirements.

The tag’s small size posed a potential reading challenge, though Solos tested the tags at Keonn’s laboratory and designed each installation accordingly. A pilot was first launched at Herno’s Milan store, known as Via Montenapoleone. For the pilot, the store installed RFID technology at the doorway, deactivation station and point of sale. Following that, the company opted in 2018 to commence the full deployment. At each store, the read data is stored on the premises. However, Vivarelli says, “[The] next steps will be

Read more

High Tide Secures Jane West Brand License for Consumption Accessories

CALGARY, AB, Nov. 25, 2020 /CNW/ – High Tide Inc. (“High Tide” or the “Company“) (TSXV: HITI) (OTCQB: HITIF) (FRA: 2LY), a retail-focused cannabis corporation enhanced by the manufacturing and distribution of consumption accessories, is pleased to announce that its wholly-owned subsidiary, Valiant Distribution Canada Inc. (“Valiant”), has signed a trademark license agreement with JW Homegoods, LLC to use the “Jane West” and “JW” trademarks for a term of 2 years (the “Jane West License”). Jane West is a high-profile American cannabis activist, influencer and founder of her global lifestyle brand. The Jane West License grants Valiant the right to manufacture, promote, advertise, distribute and sell certain types of consumption accessories in Canada, the United States, the United Kingdom and the European Union.

High Tide Inc. Logo (CNW Group/High Tide Inc.)

The royalty-based merchandising agreement includes the production of vaporizers, glass filtration devices, grinders and rolling trays, among other items. “We are excited to launch Jane West-branded products into the international legal smoke shop market as soon as possible, following the success of her established glassware line that has been widely distributed across North America,” said Andy Palalas, Chief Revenue Officer of High Tide. “As the founder of Women Grow, creator of her popular glassware line and developer of a rapidly growing set of packaging partnerships, Jane is a visionary and we will be privileged to work alongside her to develop her next line of consumption accessories,” added Mr. Palalas. Under its wholesale business segment, High Tide expects to design and distribute these new products as part of the established Famous Brandz line of consumption accessories, which currently includes the brands of Snoop Dogg Pounds, Cheech and Chong’s Up In Smoke, Trailer Park Boys, Jay and Silent Bob, Guns N’ Roses and more.

Furthermore, the Company has also approved the grant of 16,200,000 stock options to purchase Shares to certain directors, officers, consultants and employees. The options have an exercise price of $0.20 per common share and have a term of 3 years. Subject to the terms and conditions of the Company’s Stock Option Plan, which was approved by shareholders of the Company at its annual general and special meeting held on July 24, 2019, the options shall vest: (i) 25% on the grant date; (ii) 25% on the first anniversary of the grant date; (iii) 25% on the date that is 18 months following the grant date; and (iv) 25% on the date that is the second anniversary of the grant date.

About High Tide

High Tide is a retail-focused cannabis company enhanced by the manufacturing and distribution of consumption accessories. The Company is the largest Canadian retailer of recreational cannabis as measured by revenue, with 66 current locations spanning Ontario, Alberta, Manitoba and Saskatchewan. High Tide’s retail segment features the Canna Cabana, KushBar, Meta Cannabis Co., Meta Cannabis Supply Co. and NewLeaf Cannabis banners, with additional locations under development across the country. High Tide has been serving consumers for over a

Read more

Favorite athleisure and yoga fashion brand stretches into CityCentre


Westside shoppers, rejoice: your favorite destination for yoga pants and athleisure goods has announced a lengthy stay. Lululemon, that hub of hip, yoga-inspired apparel, has announced a seven-year extension at its CityCentre location. The news comes via Houston-based real estate investment firm, Midway. The new lease means an overall stay of 16 years (lululemon sits next to the equally fashionable eyewear hub Warby Parker).


In addition to extending its stay, the lululemon location will expand its CityCentre location by 30 percent, going from 3,430 square feet to 4,427 square feet. Shoppers can enjoy browsing the locale’s collection of technical athletic clothes for yoga, running, working out, and most other sweaty pursuits.


Lululemon’s CityCentre shoppers can also enjoy an eye-catching, 696-square-foot mural, brought to life by Houston-based visual artist and brand designer Hugo Pérez. The mural, dubbed Mind over Matter, is an interpretation of lululemon’s tagline – “Be All In” – which is a tagline that speaks to the idea of presence, intention, and acceptance, according to a press release. Pérez notes that the mural’s sharp lines and clean aesthetic are inspired by the metropolitan landscape of Houston, while the interlocking shapes that comprise the faces can be interpreted as the diversity of Houston’s population.


“CityCentre is a beloved gathering place for Houston and its surrounding communities,” said Robert Williamson, senior vice president, investment management, in a release. “Lululemon’s lease extension enables us to upgrade and add value to our overall customer experience at CityCentre, and we are pleased to share this enhanced store with our community and visitors alike.”


The lululemon CityCentre store  is open from 11 am to 7 pm Monday through Saturday, and noon to 6 pm on Sunday.

(function(d, s, id){ var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {return;} js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/all.js#xfbml=1?version=3.0"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Source Article

Read more

This Popular Clothing Brand Is Closing 100 Stores

Between sudden growth spurts and tantrums over trying on outfits, buying clothes for kids isn’t always easy—and it’s about to get a whole lot harder, now that a beloved children’s clothing brand may be closing a store near you. On Nov. 19, The Children’s Place announced in a statement that it would be closing 100 stores in 2021. Read on to learn about the fate of this beloved store, and for more bad retails news to be aware of, check out This Legendary Store Just Announced It’s Filing for Bankruptcy.

The announcement follows The Children’s Place’s decision to shutter 118 stores between Jan. and Sept. 2020, with a plan to close a total of 200 stores by the end of the year. Representatives for The Children’s Place admitted that the brick-and-mortar closures are a direct result of falling sales due to the pandemic. As of Oct. 31, 2020, the brand had seen its net sales shrink by 22.7 percent compared to the year prior “primarily as a result of a decrease in back-to-school sales due to schools adopting remote and hybrid learning models, along with the impact of permanent and temporary store closures.”

The Children’s Place is far from the only retailer to be hit hard by the pandemic, however. Read on to discover which other stores are closing up shop. And for more retail closure news, check out This Beloved Gym Chain Just Filed For Bankruptcy.

Read the original article on Best Life.

Source Article

Read more

New Streetwear Brand Launches Black Friday

DETROIT, Mich., Nov. 19, 2020 (SEND2PRESS NEWSWIRE) — The entrepreneurs behind a new clothing company wanted to go big at the end of a landmark year by launching their new streetwear brand on one of the world’s biggest shopping days. Finesse Gods Clothing Company will introduce their new line of Finesse Empowerment Collection edgy and bundled winter gear designs on Black Friday, which falls on Friday, November 27 this year.

With their 2020 Black Friday launch, Finesse Gods will run giveaways throughout the day for subscribers and customers as a way to show appreciation for their support.

The Michigan-based clothing company’s introductory collection is “Finesse On Ice.” The line features a variety of jackets and hats for men and boys.

Finesse Gods Clothing Company’s founders Serae Combs and Eugene Reid wanted to create a new streetwear brand drawing inspiration from the 2020 uprising against systemic oppression and inequality experienced by communities across America.

“Exploring your highest nature and owning what you find, paves your path to being the greatest version of yourself,” Combs said. “To finesse in this world is a craft to align the elements around you to give yourself the life you deserve. To see yourself in the light of a God or Goddess, you are claiming your stance in the universe.

“To be a ‘Finesse God,’ you apply a limitless effort to mold the opportunities around you to conquer your dreams. As fashion is an instant language, your style is an amour to survive everyday reality.”

Combs added, “WE ARE Finesse Gods. Our rich brand of men’s and boys’ fashion won’t go unnoticed.”

Over the last several months, the Finesse Gods brand has been building momentum on social media as more top influencers embrace the company’s cutting-edge t-shirts, hoodies, hats, and other apparel.

Combs and Reid hope their Black Friday push will provide an exciting way for streetwear fans to embrace their growing brand.

“We are excited to get the word out about what we stand for while fitting people with fresh FG merch they can be proud to wear as an emblem of strength and optimism after a hard year,” Combs said. “Our launch represents new beginnings for everyone in 2021 and beyond. We can’t wait to lead the way to our new era of hope.”

Learn more about Finesse Gods Clothing Co and sign up for the company’s email newsletter at https://www.finessegods.co/.

Follow Finesse Gods on Facebook and Instagram at @FinesseGodsLLC.

IMAGE LINKS FOR MEDIA:

[1] https://www.Send2Press.com/300dpi/20-1119s2p-fg-tshirt-stripe-300dpi.jpg

[2] https://www.Send2Press.com/300dpi/20-1119s2p-fg-black-hoodie-300dpi.jpg

[3] https://www.Send2Press.com/300dpi/20-1119s2p-fg-girl-glasses-300dpi.jpg


NEWS SOURCE: Finesse Gods Clothing Company


Keywords: Fashion Industry, Finesse Gods Clothing Company, Streetwear Brand, black friday, DETROIT, Mich.


This press release was issued on behalf of the news source (Finesse Gods Clothing Company) who is solely responsibile for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: 65712 AP-R8.1

To view the original version, visit: https://www.send2press.com/wire/finesse-gods-clothing-company-new-streetwear-brand-launches-black-friday/

© 2020 Send2Press®, a press release and e-marketing service of NEOTROPE®, Calif., USA.

Disclaimer: This press release content was not

Read more