How A Brazilian Social Entrepreneur Will Train 2M Women For The Digital Economy

Since the start of the Covid-19 pandemic, social entrepreneur Ana Fontes has been working tirelessly to equip the hundreds of thousands of women who resort to the Women Entrepreneurs Social Network (RME, acronym in Portuguese) to understand how to navigate a fast-moving digital landscape.

With multiple initiatives led under what is the first and largest support network for female entrepreneurs and the support from companies including Google and banks such as Santander, RME currently reaches 750,000 women nationwide. The scope of the organization is now going beyond guidance on how to start and run a business and expanding into a model that includes digital literacy, content, acceleration, mentoring and capital for female entrepreneurs.

Since the emergence of the new coronavirus, RME has raised more than 40 million reais (US$ 7.3 million) to bolster key projects such as a training model that will train more than 50,000 women for the digital economy in the next 24 months. It also includes a Google-backed initiative that will choose 180 businesses led by women every three months, which will receive seed capital and mentoring.

Fontes hopes her fundraising efforts will exceed 100 million reais (US$ 18.4 million) in 2021 to broaden the organization’s reach to 2 million women countrywide: “We are the world’s only entity doing that kind of women-specific work, and we want to attract more companies with a vision that it is possible to make a huge impact through social responsibility and innovation”, she points out.

The entrepreneur is part of the W20, a UN platform that focuses on addressing issues of gender equality and women’s empowerment across the world’s 20 largest economies. She notes that companies have a critical role in promoting diversity and supporting innovation, through programs that support women to participate in a hyper-digital economy.

On the other hand, the social entrepreneur believes that the government also needs to act, in areas such as access to credit policies and inclusion of girls and women in careers related to technology. Despite her transit between decision makers in the corporate universe and her influence in the public policy debate, Fontes says that the dialogue with the Brazilian government has not been easy:

“We cannot mention the word gender in Brazil, or the need for affirmative policies to include more women in the economy and promote their development, because the current government does not believe in such things”, she notes.

“We have an open channel with the G20 in Brazil and we have been stressing the need to discuss these issues, but we have no effective policies, nor a desire for implementing them. But it is impossible to think of an innovation strategy for the country and not to include women in its design”, Fontes adds, referring to a plan to be created by an interministerial committee as part of Brazil’s National Innovation Policy, published through a presidential decree last month.


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Brazilian Beauty Camila Coehlo Has a Dry Shampoo Hack for Fine Hair

Photo credit: Hearst Owned
Photo credit: Hearst Owned

From Marie Claire

Chances are you’ve come across a YouTube makeup tutorial from fashion and beauty entrepreneur Camila Coehlo. Or maybe you recognize the name from her eponymous clothing collection in partnership with Revolve. One thing’s for sure: Coehlo is showing absolutely no signs of slowing down. The mega-influencer recently launched a clean beauty line Elaluz which means “she is light” in Portuguese. “I truly believe every person has an individual light shining from within and once you allow that light to shine through you are automatically more confident, stronger, and even more beautiful,” says Coehlo. Elaluz’s current offerings are made up of effortless beauty staples that work for everyone, including a lip and cheek stain, an ultra-hydrating lip balm, beauty oil, facial mist, and a dry texturizing hair spray. Below, this Brazilian beauty boss gives us a 24-hour look into her world.

Rise and Shine

I normally wake up at 8 a.m. The first thing I do is check WhatsApp as I use it to chat with my family. They like to send daily photos of my newborn nephew so that’s always great to wake up to.

Morning Maintenance

During quarantine, I’ve been giving myself a half hour to do my makeup. If I have to do full glam, I give myself one hour. My skincare consists of washing my face with water, applying my Elaluz Beauty Oil, then adding eye cream and de-puffing my face using a Gua Sha tool. I top everything off with sunscreen and my Elaluz 24K Lip Therapy. My hair is super fine and naturally straight so it gets oily easily. Every morning, I brush it and apply dry shampoo on my roots to make it look fresh and add texture. I sometimes style my hair in a bun or have it curly, but brushing and dry shampooing is still a must!

Signature Look

During quarantine, I have been going for a natural beauty look as much as possible: mascara, concealer and the Elaluz Lip & Cheek stain to give my face that natural flush.

Power Start

My go-to breakfast is scrambled eggs, black coffee, and my homemade Brazilian Pao De Queijo. It’s the perfect way to start the day.

Fitness Fix

I typically don’t have a lot of energy in the morning, so I work out in the afternoon. My workouts vary but once a week I will follow one of my virtual workouts that I do with my trainer Danny on my IGTV. Sometimes I go outside and play volleyball with my husband. We also love to go on bike rides together.

Self-Care Solutions

Mental health and wellness is so important to me. I take a few minutes at the beginning of each day to think about three things I am most grateful for. I also always take 10-15 minutes each day to step outside, take in the sun and be in nature. I started doing a 20 second hug with my husband every day and

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Brazilian Wedding Traditions

Brazilian Weddings are rich in tradition and culture. They are often very expensive and the bride’s parents usually pay for the wedding, but that is becoming less common because of the overall cost. Brazil is a Christian nation and, therefore, holds several customs similar to other Christian regions; however, there are a few traditions that are different.

Wedding Rings

Unlike in the US, engagement rings are not that important and instead the couple exchange wedding rings. The rings are placed on the right hand and then are switched to the left hand during the wedding ceremony. It is customary for the bride and groom to write each other names on their ring. It is considered bad luck to drop the ring during the ring exchange and is told that the marriage would not last if it was to happen.

Kitchen Shower

Unlike a typical wedding shower that is done in other countries, in Brazil they throw what is called a Kitchen Shower. It used to be a small gathering of close friends of the bride so that they may catch up and give gifts that the bride will use for her kitchen. However, the gatherings have been getting bigger and not even men are able to join.

Wedding Party

A Brazilian bride may wear whatever color dress she wants, but white is a tradition. However, it is custom to wear golden shoes. It is considered bad luck for the bridesmaids to match; therefore no two people are able to wear the same color. Unlike in the US and other European countries that pick out their grooms-men months in advance, in Brazil, the groom could wait up to the last hour before picking his. The wedding party is often three couples who are very close to the bride and groom, they however do not have to be in a relationship together.

Before the Ceremony

It is a tradition that the day before the wedding the Brazilian bride and her family go to a spa to take a break. There they can get a message, as well as do their hair, hair and make-up before the big day. However, when the wedding actually is there, it is a tradition for the bride to be at least 10 minutes late, for it is considered it good luck. There are times where the groom and the rest of the guests have to wait a few hours before the bride finally shows for her big day.

Wedding Ceremony

The wedding ceremony is done like most Christian weddings. However, some differences are that the bride has two flower girls accompanying her, one that distributes the flowers and the other one who is more like a ring bearer. Then the bride and groom will recite their vows and then switch their rings from their right hand to their left hand to symbolize the change from betrothed to marry. Most wedding ceremonies can last up to an hour, but at other times it could last even longer.

Wedding …

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