Bretman Rock has become one of the most popular beauty creators over the last few years but it seems like he’s now ready to leave it all behind. Or, at least, a big part of it.
In an exclusive interview with WWD, Bretman sat down to talk about his new eyewear collection and listed a few of the reasons why he’s done with the beauty community. “To be honest with you, and I mean this in the most nicest way possible, I really am trying my best to steer away from the beauty industry,” Bretman said. “I really don’t believe in the morals and the values that the beauty community has these days.”
Bretman has long been public about his desire to steer clear of beauty drama, and has explicitly called it “a waste of time.” While he’s remained close friends with many within the YouTube community — like Nikita Dragon, for instance, whom Bretman refers to as his sister — he is not a fan of how messy this world has become.
“I love my peers, and I love other beauty gurus, but it’s just not what it was,” Bretman continued. “It’s not even about makeup anymore. It’s not even about beauty anymore. It’s about numbers. It’s about who has the most this, who got the most work done. I just don’t like how the beauty industry became so much about money and so much drama-driven. You need to be in a drama in order to excel in the beauty industry. It’s crazy to me that we call it a beauty industry when it’s not beautiful at all… I don’t need drama to stand out. I don’t need to f*cking start something with anyone to get my name out there. It’s not me.”
Even if his feelings towards the community are crystal clear, he’s not done with beauty for good, only in a professional sense. “I will always be that beauty boy, and I will always wear makeup ’til the day that I die. I will always value beauty. But the community is no longer the community that I fell in love with when I was a kid,” he added. “I think it’s time for Bretman Rock to rock the fashion scene.”
Bretman Rock taking over the fashion world? Sign us up! His new eyewear collection seems to only be the first step towards what he has planned.
Let us slide into your DMs. Sign up for the Teen Vogue daily email.
Want more from Teen Vogue? Check this out: