Displayforce Is Number One in Personalized AI Shopping Experiences for Brick and Mortar

SANTA CLARA, CA / ACCESSWIRE / November 11, 2020 / With modern day advancements in technology such as AI and machine learning, the retail industry is about to experience a major shift in how they deliver unique shopping experiences to consumers. Displayforce might not be a household name yet, but they have taken the stage as the number one technology in this arena. Displayforce creates personalized shopping experiences for brick and mortar retail shopping. This IOT software will transform the shopping experience with hyperpersonalized consumer engagement utilizing AI powered insights, customer triggering, and analytics. A lot of brands have been using digital signage for advertising or product information for years; however, Displayforce uses AI and machine learning to implement features customized to the individual.

“I am thrilled to bring this fresh, advanced AI technology to brick and mortar stores with the goal of providing hyperpersonalized shopping experiences, and at the same time helping retailers gain groundbreaking shopper insights as well as enforcing COVID-19 safety measures for all in one technology” (Gary A. Fowler, CEO of Displayforce).

How It Works

Displayforce is an IOT software that uses AI to power digital displays for retail shoppers and other smart environments. GDPR and CCPA compliant, this machine algorithm uses audience data to adapt marketing messaging to specific audience segments. There is a gap between online and offline marketing, and Displayforce fills it with an understanding of their audience, producing highly relevant in-store messages and understanding the different KPIs between online and offline marketing. The three primary value levers of Displayforce for retailers are revenue uplift, marketing, and IT cost optimization and new business enablement.

While this technology is relatively new, it has been making the rounds with some of the biggest global brands on the market, with 200 enterprise customers and 300 users in 18 countries and counting. Some of these brands are Nike, L’Oréal, Yandex, Microsoft, and Logitech, to name a few.

The digital Displayforce Designer feature produces interactive campaigns and advertising templates for any screen resolution, without the need for coding. The Displayforce Player provides a content management system that manages campaigns and advertisements from the cloud with audience analytics and can be managed remotely, offline. The Displayforce Manager creates campaigns within minutes and centrally manages them across all devices. Machine learning increases ad effectiveness with real-time targeting by identifying customer demographics, preferences, and behavior. This is a huge advantage for retailers and businesses alike. Traditionally, creating campaigns can take an enormous amount of time and resources.

Displayforce also offers LED displays for storefronts to attract attention, and increase emotional brand value, store traffic, and customer retention.

“Displayforce brings the online to the offline capturing ecommerce-style analytics that haven’t been available to the retail industry” (COO Derek Distenfield).

Displayforce is completely redefining in-store customer engagement with digital displays on shelving and end caps showcasing product and promotional information, consumer education, personalized recommendations as well as dynamic checkout experiences. Examples include ingredients for products on shelves in grocery stores, education

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Brick and Mortar Retailers: Clothing

Brick and Mortar Retailers: Clothing Apparel 1 Hollister 8.06 Brick and Mortar Retailers: Clothing Apparel 2 White House Black Market 8.02 Brick and Mortar Retailers: Clothing Apparel 3 Nordstrom Rack 7.88 Brick and Mortar Retailers: Clothing Apparel 4 Anthropologie 7.86 Brick and Mortar Retailers: Clothing Apparel 5 Zara 7.82 Brick and Mortar Retailers: Clothing Baby and Children’s Products 1 Carter’s 8.40 Brick and Mortar Retailers: Clothing Baby and Children’s Products 2 OshKosh B’gosh 8.18 Brick and Mortar Retailers: Clothing Baby and Children’s Products 3 Buybuy Baby 8.17 Brick and Mortar Retailers: Clothing Baby and Children’s Products 4 The Children’s Place 8.15 Brick and Mortar Retailers: Clothing Baby and Children’s Products 5 Justice 8.07 Brick and Mortar Retailers: Clothing Bridal Fashion 1 Camille La Vie 8.22 Brick and Mortar Retailers: Clothing Bridal Fashion 2 Bella Bridesmaids 8.05 Brick and Mortar Retailers: Clothing Bridal Fashion 3 BHLDN 7.86 Brick and Mortar Retailers: Clothing Department Stores 1 Nordstrom 8.71 Brick and Mortar Retailers: Clothing Department Stores 2 Dillard’s 8.68 Brick and Mortar Retailers: Clothing Department Stores 3 Belk 8.66 Brick and Mortar Retailers: Clothing Department Stores 4 Bloomingdale’s 8.51 Brick and Mortar Retailers: Clothing Department Stores 5 Boscov’s 8.46 Brick and Mortar Retailers: Clothing Fashion Jewelry & Accessories Retailer 1 Brighton 7.96 Brick and Mortar Retailers: Clothing Fashion Jewelry & Accessories Retailer 2 Alex and Ani 7.92 Brick and Mortar Retailers: Clothing Fashion Jewelry & Accessories Retailer 3 francesca’s 7.65 Brick and Mortar Retailers: Clothing Footwear 1 Merrell 8.46 Brick and Mortar Retailers: Clothing Footwear 2 Toms 8.35 Brick and Mortar Retailers: Clothing Footwear 3 Red Wing 8.06 Brick and Mortar Retailers: Clothing Footwear 4 DSW 8.05 Brick and Mortar Retailers: Clothing Footwear 5 Skechers 8.03 Brick and Mortar Retailers: Clothing High Jewelry Retailer 1 Helzberg 8.99 Brick and Mortar Retailers: Clothing High Jewelry Retailer 2 Bulgari 8.71 Brick and Mortar Retailers: Clothing High Jewelry Retailer 3 Cartier 8.58 Brick and Mortar Retailers: Clothing Jewelry Retailer 1 James Avery 8.48 Brick and Mortar Retailers: Clothing Jewelry Retailer 2 Kay Jewelers 8.06 Brick and Mortar Retailers: Clothing Jewelry Retailer 3 Swarovski 8.05 Brick and Mortar Retailers: Clothing Lingerie 1 Intimissimi 8.22 Brick and Mortar Retailers: Clothing Lingerie 2 Victoria’s Secret 8.20 Brick and Mortar Retailers: Clothing Lingerie 3 Soma 7.88 Brick and Mortar Retailers: Clothing Luxury Fashion & Accessories 1 Gucci 8.86 Brick and Mortar Retailers: Clothing Luxury Fashion & Accessories 2 Louis Vuitton 8.77 Brick and Mortar Retailers: Clothing Luxury Fashion & Accessories 3 Dior 8.59 Brick and Mortar Retailers: Clothing Outdoor and Athletic Apparel 1 Columbia 8.46 Brick and Mortar Retailers: Clothing Outdoor and Athletic Apparel 2 Eddie Bauer 8.43 Brick and Mortar Retailers: Clothing Outdoor and Athletic Apparel 3 Under Armour 8.35 Brick and Mortar Retailers: Clothing Outdoor and Athletic Apparel 4 Patagonia 8.33 Brick and Mortar Retailers: Clothing Outdoor and Athletic Apparel 5 Lululemon Athletica 8.26 Brick and Mortar Retailers: Clothing Plus-Size Fashion 1 Torrid 8.10 Brick and Mortar Retailers: Clothing Plus-Size Fashion 2 Cato Fashions 8.03 Brick and Mortar
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Apple’s iPhone 12 event: A mini iPhone and HomePod, but no headphones or power brick in the box

In a prerecorded video streamed Tuesday morning, Apple unveiled its new iPhone 12 lineup that includes four different models. Filled with elaborate drone shots of Apple’s mostly empty Cupertino, Calif., headquarters, the announcement focused on camera features, durability and the promise of fast wireless connections. Literally from the rooftop (which is covered in solar panels), Apple proclaimed it was shrinking its environmental footprint by not automatically including the power adapter and headphones.

The star attraction was a new iPhone 12 line that supports new 5G cellular networks. That technology theoretically enables much faster mobile downloads than the 4G networks the iPhone has supported ever since 2012’s iPhone. But consumers won’t experience that until carriers build out their 5G networks.

Hello again, old iPhone designs

Flat edges are back. After years of smooth, slippery rounded edges, Apple is bringing flat sides back to its iPhone designs. It one of a handful of changes that are a throwback to older phones.

The iPhone 12 mini is 5.18-inches high, and could appease fans of the older iPhone SE, which fits better into some hands and pockets. It’s $100 less and has a shorter battery life, but there are few other differences between the 12 mini and the regular iPhone 12.

Apple is also bringing back “MagSafe,” its name for putting magnets around a charging area. MagSafe used to help keep MacBook cords from popping out, and now a circle of magnets on the back of new iPhones will help it stay in place on a wireless charger, or hold new accessories like a wallet.

In another nod to older, heavier devices, Apple says it is making its new phones sturdier. It touted the new glass on the iPhone 12, which is made by Corning, calling it “tougher” than previous models because of its new “ceramic shield.”

“Tough” in the glass industry means the glass is less breakable. That’s a good thing, because broken glass is one of the main reasons people end up repairing their iPhones. But in glass, toughness is at usually odds with hardness, which makes glass scratch resistant. However, Apple says this is a new kind of technology that won’t make the tougher screen easier to scratch.

Of all the tweaks and upgrades on this year’s iPhone 12, there was one older feature that really would have made a difference in people’s lives: A fingerprint scanner.

Apple switched to Face ID on new iPhones in 2017, ditching the Touch ID sensors that unlocked phones quickly and easily. Apple had a good reason for getting rid of fingerprint sensors. It wanted to make bigger screens, and the home button with the sensors took up valuable real estate.

But Face ID isn’t cutting it anymore, now that the pandemic has us all masked up in public. It’s no fun repeatedly typing in six-digit passwords at the supermarket just to check your shopping list. It has some people disabling passwords, creating a big security risk, or just not using Face ID.

Apple has

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