In case you didn’t know, Browns Fashion Black Friday sale is less than month away.
With a multitude of womenswear, menswear, footwear and jewellery brands available, the luxury e-tailer is a one-stop shop for all things luxury. (Although you can also find some more affordable mid-range brands and demi-fine pieces.) Still, when the sale rolls around everything seems more affordable.
We know, we know, it’s not the best time for a shopping haul – but if you’re sick of living in trackies, we suggest you use this opportunity to better your WFH wardrobe. Upgrade your loungewear to some luxe cashmere options; stock up staples, filling any gaping holes where the classic slip dress/white shirt/denim sitch belongs.
Or, if you’re gallantly pursuing the festive experience this year, with or without NYE plans, why not treat yourself to a lil summin’ summin’ to kiss goodbye to 2020 (aka, the worst year ever) in?
It’s not the most straightforward shopping experience, tbh, so read our tips on navigating this chaotic AF retail event:
Be disciplined before you end up in a black hole (it happens), know what you’re looking for and don’t get distracted until those must-haves are safely in your basket.
Question your purchase intent: do you actually need a new It bag, or is that want/need feeling simply desire by Instagram-scroll-osmosis?
If you’re really keen, we recommend getting up early on the big day to catch the best bits: buzzy items and specific sizes will sell out fast.
Shop online, not only is it safer in Covid times, but you’ll guarantee better size and stock options.
Does Browns Fashion take part in Black Friday?
Browns Fashion has dropped a blanket discount on the Black Friday weekend for the past three years.
In 2019, Browns Fashion gave customers 20% off full price items on site via a promotional code; all you needed to do was type ‘CYBERSPACE’ into the checkout to see your basket total drop considerably. We’re hoping for something similar in 2020.
There were discounted designer pieces from the likes of JW Anderson, Stella McCartney, By Far, Paco Rabanne, Proenza Schouler and Ganni, but the code was not applicable on certain brands or any new-in items.
When is Browns Fashion’s Black Friday?
Black Friday usually falls on the fourth weekend of November which, this year, is the 27th. The date is determined by the US holiday Thanksgiving and always takes place the day after.
What should I look out for on Black Friday?
Shop smart on Black Friday and think about what you need. But, then again, take the opportunity to treat yourself to buzzy items that you may not be able to afford otherwise. We’ll just leave ELLE’s wish list here with you…
What even is Black Friday?
Black Friday was originally an American holiday, thought to be kick-started by department store Macy’s in the ’30s. The annual event didn’t get its name until later on, when it grew in popularity during the