What The ELLE Editors Are Shopping In Browns Fashion’s Black Friday 2020 Sale

Photo credit: Christian Vierig
Photo credit: Christian Vierig


In case you didn’t know, Browns Fashion Black Friday sale is less than month away.

With a multitude of womenswear, menswear, footwear and jewellery brands available, the luxury e-tailer is a one-stop shop for all things luxury. (Although you can also find some more affordable mid-range brands and demi-fine pieces.) Still, when the sale rolls around everything seems more affordable.

We know, we know, it’s not the best time for a shopping haul – but if you’re sick of living in trackies, we suggest you use this opportunity to better your WFH wardrobe. Upgrade your loungewear to some luxe cashmere options; stock up staples, filling any gaping holes where the classic slip dress/white shirt/denim sitch belongs.

Or, if you’re gallantly pursuing the festive experience this year, with or without NYE plans, why not treat yourself to a lil summin’ summin’ to kiss goodbye to 2020 (aka, the worst year ever) in?

It’s not the most straightforward shopping experience, tbh, so read our tips on navigating this chaotic AF retail event:

  • Be disciplined before you end up in a black hole (it happens), know what you’re looking for and don’t get distracted until those must-haves are safely in your basket.

  • Question your purchase intent: do you actually need a new It bag, or is that want/need feeling simply desire by Instagram-scroll-osmosis?

  • If you’re really keen, we recommend getting up early on the big day to catch the best bits: buzzy items and specific sizes will sell out fast.

  • Shop online, not only is it safer in Covid times, but you’ll guarantee better size and stock options.

Does Browns Fashion take part in Black Friday?

Browns Fashion has dropped a blanket discount on the Black Friday weekend for the past three years.

In 2019, Browns Fashion gave customers 20% off full price items on site via a promotional code; all you needed to do was type ‘CYBERSPACE’ into the checkout to see your basket total drop considerably. We’re hoping for something similar in 2020.

There were discounted designer pieces from the likes of JW Anderson, Stella McCartney, By Far, Paco Rabanne, Proenza Schouler and Ganni, but the code was not applicable on certain brands or any new-in items.

When is Browns Fashion’s Black Friday?

Black Friday usually falls on the fourth weekend of November which, this year, is the 27th. The date is determined by the US holiday Thanksgiving and always takes place the day after.

What should I look out for on Black Friday?

Shop smart on Black Friday and think about what you need. But, then again, take the opportunity to treat yourself to buzzy items that you may not be able to afford otherwise. We’ll just leave ELLE’s wish list here with you…

What even is Black Friday?

Black Friday was originally an American holiday, thought to be kick-started by department store Macy’s in the ’30s. The annual event didn’t get its name until later on, when it grew in popularity during the

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‘Selling Sunset’ Star Amanza Smith and Ralph Brown’s Wedding Video Makes His Missing Status Even Sadder

Selling Sunset is one Netflix’s hottest new shows, a series that first debuted in early 2019 and is still going strong. The show follows a group of high-profile realtors who work at Los Angeles’s prestigious Oppenheim Group and the lavish properties that they sell.

Additionally, Selling Sunset monitors the personal lives of the agents, revealing how difficult it can be to maintain a career and a love life. Several of the agents featured on the show have become quite famous — including Amanza Smith, who has been making headlines in recent days due to her mysterious marriage to NFL player Ralph Brown. 

Who is Amanza Smith?

Amanza Smith
Amanza Smith | Jemal Countess/Getty Images for Tony Awards Productions

RELATED: ‘Selling Sunset’: Amanza Smith Is Disappointed Christine Quinn Dished About Chrishell Stause and Justin Hartley’s Marriage

Selling Sunset first premiered in March 2019, and after the instant success of the first season, it was quickly renewed for several more seasons. Viewers were introduced to people like Chrishell Stause, realtors for high-end properties who are often more colorful and entertaining than the properties themselves.

It was in season two that Amanza Smith was brought on board as one of the realtors, and in short order, fans began learning a great deal about the interior designer turned actress and realtor. From the beginning, Smith stood apart from her co-stars on Selling Sunset.

Many critics and fans praised Smith for her open, honest nature, stating that she was a refreshing change from the high-maintenance type that had been featured on the show in the previous season. Smith has an interesting resume that includes a lengthy stint as a model.

She is also a mother to two children, Noah and Braker, and the show has featured many of Smith’s struggles as she navigates single parenthood. 

Amanza Smith and Ralph Brown had a high-profile wedding

Although Amanza Smith has two adorable children, she didn’t talk much about her children’s father — at least, not in her first season on the show. Smith did reveal that former NFL player Ralph Brown is her ex-husband and that they tied in the knot in the summer of 2010.

Smith and Brown enjoyed a lavish, stunning wedding, and the video of their wedding ceremony has since been made public, making their split (and the events since their split) that much more upsetting.

Unfortunately, the couple split sometime between 2011 and 2013. After their split, Smith revealed that Brown had a hard time paying child support.

Furthermore, she became a solo parent as Brown distanced himself from the family, and in 2019, it seems as though Smith completely lost touch with Brown altogether. 

What happened to Ralph Brown?

As Smith revealed in August 2020, she filed a missing person report on her ex-husband shortly after he disappeared and even hired a private investigator to try to determine his whereabouts — all to no avail. She claimed that she knows he is alive, but quite simply hasn’t heard from him.

As for Brown,

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Browns Fashion CEO Holli Rogers on the the future of retail and ‘a year that we’ll never forget’

“I am a huge advocate of physical stores,” says Browns Fashion CEO Holli Rogers, as we discuss the future of retail on the eve of the store’s 50th anniversary.

With a spreading virus, faltering economy and forced store closures, 2020 has been a year of reckoning for fashion retail in the UK; and as more and more us buy fashion online, the future of Britain’s high street hangs in the balance.

Despite the gloomy outlook however, Rogers is optimistic.

“The online space is fantastic in the sense that brands have the opportunity to talk to a global audience 24-7, however when you get into a store environment you get that human and physical interaction which is hard to replicate in the online space,” she continues.

Holli Rogers in the Browns 50th anniversary campaign

Rogers, who worked at Chanel, Neiman Marcus and Net-a-Porter (as a founding member), before taking the helm at Browns when it was acquired by Farfetch in 2015, has overseen a company rebrand and applied her keen curators eye to the Browns buy, adding a whole host of interesting new designers across men’s and womenswear to the range.

Today’s exciting edit is a continuation of the legacy of the store’s founder Joan Burstein, CBE who launched Browns with her late husband Sidney in 1970, as the UK’s first multi-brand luxury boutique. Browns has always excelled in both attracting and spotting fashion talent – Burnstein famously (and presciently) snapped up Galliano’s graduate collection, while Manolo Blahnik once worked on the shop floor of the South Molton Street store.

Read on for more from Rogers on her current favourite brands, her thoughts on why Browns has managed to flourish through a crisis, and on the future of retail in general.

Browns Fashion’s 50th anniversary campaign shoot

What is Browns Fashion’s key to success, do you think?

Since the moment the doors of our South Molton Street store opened in 1970, Browns has been known for its pioneering spirit and an incubator for the best fashion talent both established and next generation.

When looking at Browns success I keep going back to the word bijou – it’s the curation and edit that makes Browns and having the best of the best across both product and service. Today, Browns continues to innovate and take risks; Mrs B was the first to introduce the likes Ralph Lauren and Calvin Klein to the UK and continues today with the likes of Conner Ives and Collina Strada. We are all about championing and supporting new talent and mentoring them for seasons to come.

Can you tell me a bit about the toll Covid has taken on Browns and its brands?

2020 has come with its unexpected challenges and it’s most certainly a year that we’ll never forget. Our stores were closed for over three months and the response from our customers when we re-opened was incredible. Our brands are so important to us; we opted not to

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