He recently launched his new clothing line with his older brother Luke and younger twin brothers, Thomas and George.
And on Wednesday, Sam Burgess teamed up with Luke and former Bachelorette star Jackson Garlick to promote the new Reset Collection for his clothing line.
In an advertisement for the label, the 31-year-old posed wearing a black jumper and matching coloured shorts.
Luke also showed off the brand’s new T-shirt while Jackson wore a beige jumper with the words ‘Reset’ written along the front.
The casual activewear range, called ‘4B’ presumably after all four brothers, includes plain everyday basics, hoodies and t-shirts.
This comes after Sam was formally stood down from his coaching role at the South Sydney Rabbitohs after claims about his marriage and wild lifestyle were published in The Australian on October 2.
The NRL and NSW Police have both launched investigations into the allegations.
The lawyer acting for Sam Burgess, Mark O’Brien, has strongly denied all allegations.
‘The allegations are false and constitute an indefensible defamation against my client,’ Mr O’Brien said.
The article included text messages his ex-wife Phoebe allegedly sent to Hollywood star Russell Crowe, who part-owns the Rabbitohs NRL club, in November 2018.
Rabbitohs staff members have also been accused of covering up Sam’s alleged indiscretions. It is not alleged that Russell was involved in any cover-up.
‘I thought we had the world at our feet together,’ Phoebe allegedly wrote to the actor. ‘He might need a good friend because he is just not our Sam.’
The article also included text messages Sam allegedly sent to Phoebe, after her initial conversation with the club owner came to light.
‘Phoebe why did you message RC saying everything,’ Sam allegedly wrote. ‘What are you trying to solve here?’
In the wake of the initial article, more bombshell claims about the footballer have come to light.
Sam was staying with his brother Luke at The Establishment, in Sydney’s CBD, on November 5, 2018, following a farewell BBQ for Souths player Jason Clark, The Daily Telegraph reported.
Phoebe was reportedly at home while her husband continued to stretch the festivities over a day.
According to the report, Sam returned home when his mother Julie – known to NRL fans as ‘Mrs B’ – descended on the swanky hotel in the early hours of the evening.
Julie allegedly asked hotel staff for the number of her son’s hotel room and after an hour of convincing, she moved Sam and Luke into a car.