Laboni Saha founded her own fashion brand L Saha, in 2014 in England’s capital city. The brand is a true-luxury womenswear label, creating timeless collections that follow holistic, eco-friendly, and pro-people principles. While Laboni has had much success in dressing her notable clients, which include royal families, she is not driven by who wears her designs as much as she is driven by showcasing the value of her collections.
With a bachelor’s degree in Fashion Design and a master’s in Fashion Business Management, she had a successful career in fashion buying first, which gave her an understanding of the fast paced and ephemeral nature of trend driven fashion. “I was aware of the importance of business knowledge, in order to launch a brand,” she notes. “The pathway for my MA degree and my career in buying were all planned as they were to equip me with the right knowledge and skillset required for the launch of L Saha, which was my ultimate goal while starting out my career.”
“Following the path of sustainability should not be an exception but the norm.”
When she took the plunge to dive into creating her own brand, Laboni knew she wanted to create a brand that was sustainable, ethical, and transparent to create timeless pieces, done under exceptional craftsmanship with fair policies. The fashion industry is known as the second most unsustainable industry and Laboni knew she didn’t want to be a part of this statistic. “We believe in taking the path that ensures a safe and secure future of the planet and the generations to come. It is a win-win in multiple ways. When we do things right, everyone wins, from the farmers who grow the crops for our textiles, to the customer and the shops that finished garments. I believe we cannot burn our home (planet Earth) in the quest to make profits but sadly, that has been the case for many decades.”
Launching L Saha
“I have always wanted to start my own label since my early student years in 2007,” says Laboni. “I worked as a buyer to build a commercial acumen that is necessary for all creatives, especially if launching their own business. I saw a prominent gap in the market when it came to brands offering ‘Sustainable Luxury’ products (back in 2014), and I felt there would be no better time to launch L Saha as the market had a latent demand for ‘desirable’ sustainable products.”
We all know the craftsmanship and couture designs that have come out of India. From the rich deep colors, it’s a fashion connoisseur’s ultimate paradise, and this is where Laboni originally comes from. Without a doubt her homeland has inspired her as a designer. “My Indian heritage definitely influences my approach in life and