This Black Friday event is set to be bigger than ever, as big-name brands are already slashing their prices in early bird sales.
While originally Black Friday was a flash sale that took place on the day after Thanksgiving in America, it quickly evolved to run through to the following Monday, also known as Cyber Monday, which was the online only day.
It’s since grown even more recently too, as many brands now hold pre-sales during the week leading up to 27 November (and some even before that), with early bird discounts.
As coronavirus continues, this year’s sale will move online, so you’ll only have virtual queues to contend with, rather than standing in the cold outside a physical store.
Whether you’re on the hunt for new loungewear, a warm winter coat or chunky black boots that will last you years, fashion often sees some of the biggest discounts, with retailers including Asos, Missoma, and Oliver Bonas expected to participate again this year. Below we’ve listed the early-bird deals to shop now and beat the rush.
Throughout the long weekend of sales and during the weeks leading up to the event, we’ll be bringing you the best deals to help you bag a bargain on everything from outerwear to underwear and everything in between, so ticking off your shopping list will be a breeze.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
The best early Black Friday fashion deals
Missoma Lucy Williams gold chunky entwine hoop earrings: Was £110, now £82.50, Missoma
It’s unlikely that you’ve seen anyone in the fashion pack unadorned with an item from Missoma’s expansive jewellery collection. As a brand it rules the roost when it comes to affordable and wearable pieces, and it’s a firm favourite here at IndyBest, so we’re glad its annual sale is here.
Go big and bold with this pair of gold plated hoops that have the power to transform any outfit. Upgrade your ear stack further and pair with the gold mini tunnel hoop earrings (was £85, now £63.75) or the gold pave huggies (was £70, now £52.50). With a whopping 25 per cent off sitewide, now’s the chance to invest in your favourite pieces.
Dalby leather biker jacket: Was £298, now £208.60, All Saints
All Saints’ Black Friday deals have just launched, with 30 per cent off everything. We’d recommend investing in one of its coveted leather jackets while they are discounted, and this one topped our review of the best leather jackets for autumn.
Our reviewer found it to be super soft. It’s fully lined, which kept them warm during a downpour, and has deep enough pockets to fit an iPhone 11, AirPods and a face covering, so you can forgo a handbag.