Introducing Women’s Health’s Latest Campaign: The Loneliness Remedy

A few months ago, I sat in my spare bedroom to write my editor’s letter for the September issue of Women’s Health magazine. As always, I wrote it from the heart – a personal account of my state of mind at that time. The magazine was sent to print and I forgot my words, instead moving onto the next thing on my intimidatingly long to do list.



icon: Feeling Lonely? Here’s How WH Can Help


Feeling Lonely? Here’s How WH Can Help

Several weeks later, a familiar red alert started appearing on the top of my Instagram telling me I’d been tagged in someone’s content. And my direct message in box started filling up. Hundreds of women began telling me they empathised with my words, with some going into moving detail about how lonely and isolated 2020 had left them. A serving MP even contacted me, saying I’d articulated in a few sentences what parliament had struggled to encapsulate when attempting to tackle the growing problem of societal loneliness.



text: Feeling Lonely? Here’s How WH Can Help


Feeling Lonely? Here’s How WH Can Help

My letter has clearly struck a nerve and unearthed a growing systemic issue that was causing pain and suffering to many.

This hypothesis was backed up when Women’s Health asked you in a detailed survey how you were feeling. Over 2,000 of you replied. The findings were stark – 79% of you feel lonelier now, than you did before the pandemic, which rises to 87% for single people.



logo: Feeling Lonely? Here’s How WH Can Help


Feeling Lonely? Here’s How WH Can Help

So today we launch a new campaign: ‘The Loneliness Remedy.’ This hinges on a simple concept, rooted in the latest research on the significance of social connection: that much as you eat your fruit and veg, plan your at-home workouts and take time out for self-care, working on your ‘social nutrition’ – cultivating meaningful connections and caring for others, to avoid the problem of loneliness – is key to your health.



Feeling Lonely? Here’s How WH Can Help


Feeling Lonely? Here’s How WH Can Help

Our advice? That just as you strive to eat five portions of fruit and vegetables a day, you aim for five socially nutritious interactions every day, too. In doing so, you bolster your ‘social biome’ – a metaphor coined by Jeffrey Hall, Professor of Communication Studies at the University of Kansas, to describe the medley of social interactions we get throughout a day. Much as you support your gut microbiome through eating a diverse range of plants and topping up with fermented foods, the idea is, so a mix of connections will help you to thrive.



a woman wearing a costume: Over the pandemic, feelings of isolation have soared. Here, we fill you in on the latest Women's Health campaign: The Loneliness Remedy


© Provided by Women’s Health UK
Over the pandemic, feelings of isolation have soared. Here, we fill you in on the latest Women’s Health campaign: The Loneliness Remedy

Of course, for some of us, this isn’t easy. And, to be clear, this is not a stick to beat yourself with. Rather, it’s something to bear in mind when you’re planning your week and to help you to take a proactive approach when showing up for your social health. You can read up on

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Air Canada Launches Unique Holiday Campaign Celebrating The Gift Of Travel

Air Canada just launched the Gift of Travel, an integrated initiative that pays homage to the actions of community heroes who are making a memorable impact when helping their fellow Canadians during Covid-19. The program focuses on hope and optimism to raise funds and Aeroplan points for Canadian charitable organizations and it also offers people dreaming of travel a new flexible travel pass product.

 “Canadians from across the country have shown remarkable resilience, solidarity and generosity in the face of COVID-19 and we were inspired hearing stories of people who dedicated their time and energy to caring for others, making a memorable impact on other people’s lives. We are proud to launch this campaign with our Gift of Travel video featuring heartwarming stories of community heroes and share the gift of travel through a message of hope and optimism from our employees as we all look forward to brighter days ahead,” said Arielle Meloul-Wechsler, Executive Vice President, Chief Human Resources and Communications Officer at Air Canada. “We are also proud to continue our long-standing effort through the Air Canada Foundation in supporting communities through its inaugural Gift of Travel auction and the annual Aeroplan Matching Campaign.” 

The Gift of Travel campaign also features stories on Air Canada’s social media platforms that center on the inspirational work Air Canada employees are doing to make a difference in their own communities. 

Gift of Travel Auction

On December 1, 2020 the Air Canada Foundation will launch its first ever online Gift of Travel Auction. The auction will feature an array of more than a hundred unique aviation items, such as special travel-related experiences, including the opportunity to own pieces of aviation history and the chance to fly on an aircraft simulator. Other auction items include an incredible kids’ ride-on airplane and a private dinner with one of Air Canada’s celebrated Canadian Chefs.

One hundred percent of the proceeds from the Gift of Travel Auction will be distributed by the Air Canada Foundation to Canadian charitable organizations that are focused on the health and wellness of children and youth.

Matching Campaign Week

In addition to the Gift of Travel Auction, the annual Aeroplan Matching Campaign week supporting the Air Canada Foundation Hospital Transportation Program also returns. The campaign allows Aeroplan members to give the gift of health by connecting sick children to the medical care they need away from home.

From December 7 to December 13, 2020, members who donate Aeroplan points to the Air Canada Foundation Hospital Transportation Program will double the impact of their contribution with all donated points matched up to 500,000 points. You can read more about the Gift of Travel initiative on the Air Canada website.

The Air Canada Foundation is a

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Statewide marketing campaign supports COVID-wracked retailers during holiday shopping season

Palm Beach Post

The holidays will look a little different this year. We’ll probably have to tweak a few family traditions, tighten the guest list for holiday gatherings and wear protective gear while we shop for loved ones due to COVID-19.

But no matter what challenges we face, Floridians are known to be generous, especially this time of year. Hundreds of retailers across the state of Florida are counting on your generosity and support this season to keep them afloat. So when you begin to check off your holiday gift list, be sure to “Find It In Florida.”

“Find It In Florida?” Yes! You can find everything on your shopping list this season right here in the Sunshine State. And that’s what I’m asking you to do. Whether you’re shopping for toys, looking for the perfect surprise for your loved one or sending colleagues some holiday cheer, there are so many choices at retail stores across Florida.

At the Florida Retail Federation, we launched a new public awareness campaign this season urging consumers to “Find It In Florida.” The symbol is like a map, representative of our state’s history and the early explorers who discovered the beauty, bounty and treasures our state has to offer. The words are like a call to action, encouraging consumers to shop at Florida retail stores before considering anywhere else.

Your support for Florida’s retail stores – from big-box stores to small corner stores – is important now more than ever. Many Floridians have suffered this year because of COVID-19. Many businesses, especially retail stores, were forced to close for periods of time and lost significant revenues due to restrictions and fear.

Florida’s retail industry is resilient. Stores were quick to pivot to offer delivery and curbside options so that customers can shop safely and help prevent the spread of illness. Many stores invested in new technologies, like contactless payment systems, dividers and signage to keep their teams and customers safe while in store.

Now, the most important season in the retail calendar is upon us. The final two months of the year are often considered the make-or-break for the retail industry. Traditionally, purchases made at retail stores during the holiday season account for nearly one-fifth, or 19 percent, of a store’s annual sales. For many retailers, it’s even higher than that. This season is critical to their bottom line.

And retail stores provide jobs for Florida families. Millions of Floridians have lost their jobs or lost wages in this economic downturn. We must save every job that remains. Florida retail stores support 2.7 million jobs for Florida families. That’s one in five jobs across the state.

So when you choose to “Find It In Florida,” you’re supporting Florida businesses and Florida jobs.

You can have confidence in the measures adopted by Florida retail stores to keep you safe and healthy while shopping. If you choose to shop in store, you’ll see team members and customers alike wearing masks to prevent the spread of illness.

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Statewide marketing campaign supports COVID-wracked Florida retailers during holiday shopping season



a man wearing a suit and tie smiling at the camera: Scott Shalley


© [Handout, Florida Retail Federation]
Scott Shalley

The holidays will look a little different this year. We’ll probably have to tweak a few family traditions, tighten the guest list for holiday gatherings and wear protective gear while we shop for loved ones due to COVID-19.

But no matter what challenges we face, Floridians are known to be generous, especially this time of year. Hundreds of retailers across the state of Florida are counting on your generosity and support this season to keep them afloat. So when you begin to check off your holiday gift list, be sure to “Find It In Florida.”

“Find It In Florida?” Yes! You can find everything on your shopping list this season right here in the Sunshine State. And that’s what I’m asking you to do. Whether you’re shopping for toys, looking for the perfect surprise for your loved one or sending colleagues some holiday cheer, there are so many choices at retail stores across Florida.

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At the Florida Retail Federation, we launched a new public awareness campaign this season urging consumers to “Find It In Florida.” The symbol is like a map, representative of our state’s history and the early explorers who discovered the beauty, bounty and treasures our state has to offer. The words are like a call to action, encouraging consumers to shop at Florida retail stores before considering anywhere else.

Your support for Florida’s retail stores – from big-box stores to small corner stores – is important now more than ever. Many Floridians have suffered this year because of COVID-19. Many businesses, especially retail stores, were forced to close for periods of time and lost significant revenues due to restrictions and fear.

Florida’s retail industry is resilient. Stores were quick to pivot to offer delivery and curbside options so that customers can shop safely and help prevent the spread of illness. Many stores invested in new technologies, like contactless payment systems, dividers and signage to keep their teams and customers safe while in store.

Now, the most important season in the retail calendar is upon us. The final two months of the year are often considered the make-or-break for the retail industry. Traditionally, purchases made at retail stores during the holiday season account for nearly one-fifth, or 19 percent, of a store’s annual sales. For many retailers, it’s even higher than that. This season is critical to their bottom line.

And retail stores provide jobs for Florida families. Millions of Floridians have lost their jobs or lost wages in this economic downturn. We must save every job that remains. Florida retail stores support 2.7 million jobs for Florida families. That’s one in five jobs across the state.

So when you choose to “Find It In Florida,” you’re supporting Florida businesses and Florida jobs.

You can have confidence in the measures adopted by Florida retail stores to keep you safe and healthy while shopping. If you choose to shop in store, you’ll see team members and customers alike wearing masks

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Campaign aimed at helping Colorado businesses struggling during pandemic promotes shopping local

Business boosters say it’s more important than ever to shop local because of the pandemic-caused economic turmoil the state’s small businesses are experiencing.

Both the Small Business Administration’s Colorado District and the Colorado Office of Economic Development and International Trade are promoting the #ShopLocalColorado social media campaign heading into the holiday season. The goal is to create awareness of Colorado’s nearly 655,000 small businesses.

“Coloradans know this year has presented incredible challenges to small business owners and their employees,” Frances Padilla, SBA Colorado District director said in a statement. “Our hope is this statewide campaign, along with Small Business Saturday promotions, bring much-needed attention to our small neighborhood businesses.

About 99% of Colorado’s businesses are small businesses and employ more than 1.1 million people, or nearly 50% of the state workforce, according to the state economic development agency. Companies with fewer than 100 workers make up the largest share of small business employment.

Shopping and dining locally keeps 70% of the money in the local economy, according to the SBA. The tax revenue pays for schools, police and fire departments, roads and other community services.

A state website provides flyers and other #ShopLocalColorado materials that businesses can use as part of the campaign.

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Vista Outdoor Donations Replenish Stolen Biking Accessories, Completes Fundraising Campaign For Pedal Power Minnesota

Vista Outdoor Donations Replenish Stolen Biking Accessories, Completes Fundraising Campaign For Pedal Power Minnesota

ANOKA, Minn., Nov. 25, 2020 /PRNewswire/ — Vista Outdoor Inc. (“Vista Outdoor”) (NYSE: VSTO) is donating Bell helmets, Bell bike pumps and CamelBak bottles to Pedal Power Minnesota following the theft of the organization’s trailer filled with bikes, helmets, accessories and equipment. Vista Outdoor also joined with 235 other Minnesotans in supporting the Give Minnesota Pedal Power campaign. Vista Outdoor’s $30,000 donation completes Pedal Power’s goal of $50,000. The funding is needed to support Pedal Power’s 2021 operations, including purchase of traditional bikes, adaptive bikes and other equipment such as high-visibility vests and shirts.   



On November 19, 2020, residents reported suspicious activity in and around the location where Pedal Power’s trailer was stored. Shortly thereafter, the organization’s leaders discovered the trailer and its contents were gone, including 30 bikes, pumps, reflective vests and cable locks. Police continue to investigate the theft.

Quote from Kelly Reisdorf, Chief Communications and Investor Relations Officer at Vista Outdoor:
“Vista Outdoor is proud to support Pedal Power and their fundraising campaign in this time of need. We were saddened by the news but have been encouraged by the community response. Pedal Power’s mission aligns with Vista Outdoor values, which is to get more kids, people and communities in the outdoors. Pedal Power’s mission also aligns with our product expertise: our brands Bell and CamelBak make some of the best gear in the bike industry. These teams are excited to replace the stolen items. Our support today is just the beginning. We intend to grow with Pedal Power and expand the partnership to get more kids on bikes and in the outdoors.”

Quote from Mark Trumper, co-founder of Pedal Power Minnesota:
“My heart is full of gratitude. We did not find our trailer or bikes but we found a vein of empathy and generosity that showed me how much people care about our mission and the children of Minneapolis.”

To learn more about Pedal Power and their fundraising campaign, please visit: https://www.givemn.org/organization/Pedal-Power-1

To view recent local news coverage of the theft and community response, please visit: https://www.kare11.com/article/life/after-theft-nonprofit-pedal-power-mn-sees-outpouring-of-support/89-c714a4d1-d8b4-45f5-b5da-69e46afa01cb

About Pedal Power Minnesota
Pedal Power Minnesota is a 501(c)3 non-profit based in Minneapolis, Minnesota. Pedal Power was created as a model for 4th and 5th grade classes to go out for weekly rides with their teachers, to use bikes instead of buses for field trips when possible, and to ride year-round with an after-school group to locations all over Minneapolis. Students study science, history, art and more—then they bike to locations for hands-on learning experiences. They develop a strong connection with their neighborhood and build confidence, persistence, and grit. The organization was founded by two teachers who were promoted as they realized that many of their students had never been on bikes. 

About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the outdoor sports and recreation markets. The company has a portfolio of well-recognized brands

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Shop Ridgefield Social Media campaign: $50 gift certificates

Less jingle-turkey this year, but the holidays are still coming.

So, the “Shop Ridgefield Social Media Challenge” — offering $10,000 worth of $50 gift certificates — has been created even as in-person activities, events and even family gatherings are scuttled in the face relentlessly rising COVID-19 numbers.

It’s a shop local campaign designed to help fill in for what the coronavirus pandemic has ruled out.

The traditional ceremonial switch-filpping ceremony that turns on Main Street’s holiday lights — and usually draws hundreds of people to town — will be a “virtual event” this year, on the Friday after Thanksgiving this year.


And the Ridgefield Holiday Village — planned as a four-weekend series of attractions in Ridgefield’s commercial village, between Thanksgiving and Christmas — has been called off.

“Most of the activities of the Ridgefield Holiday Village had to be canceled because of the uptick in COVID cases in town,” said Geoffrey Morris, chairman of Ridgefield’s Economic and Community Development Commission (ECDC).

“However the major activity and the underlying mission of the Ridgefield Holiday Village is not canceled: shopping in Ridgefield stores.”

First Selectman Rudy Marconi told the Nov. 18 Board of Selectmen’s meeting that the Holiday Village, which organizers had put a huge effort into, just couldn’t happen with the town’s COVID rate rising into the “red” zone.

“We need to — unfortunately — cancel the Holiday Village,” Marconi said.

Within a couple of days of Marconi’s announcement, organizers of the Holiday Village — the ECDC, the Downtown Ridgefield merchants, the Chamber of Commerce — had come up with an alternative plan.

(It was their second alternative plan of the season, given that the monthlong Holiday Village had been organized as a less crowded replacement for the one weekend Holiday Stroll, town retailers’ traditional holiday promotion, which was called off months ago due to the pandemic.)

The “Shop Ridgefield Social Media Challenge” has a simple concept: Ridgefielders, Ridgefield shoppers, and their friends are asked to continue supporting local businesses — in person, online, or by a phone order — and get the word out about their shopping experiences through social media.

“We are asking people to record a shopping experience in Ridgefield stores, or when they have a great customer experience via delivery or pickup” Morris said, and share the photos on social media.

How it works

As Morris outlined the program, a customer or visitor who comes to a retailer in Ridgefield, or places an order from one — online, via phone, or email — or receives a delivery, or somehow interacts with a Ridgefield business, would take a picture and post it on social media.

The picture could be a selfie taken in a Ridgefield store, or a photo of a purchase from a local business. The shopper would then “post it on Instagram and/or Facebook and tag the ECDC Facebook page use #ridgefieldholidays2020,” Morris said.

That posted photo, tagged to the ECDC Facebook page, becomes the shopper’s entry to try to earn one of the 200 gift

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KidSport Launches 9th Annual Give the Gift of Sport Campaign

WINNIPEG, Manitoba, Nov. 24, 2020 (GLOBE NEWSWIRE) — KidSport™ has launched their ninth annual Give the Gift of Sport™ fundraising campaign, calling on Canadians to donate online at KidSport.ca/GiftofSport. Over 30 percent of Canadian youth under the age of 18 cannot afford to play organized sport. With the support of the Government of Canada, corporate partners, and the generosity of donors across the country, KidSport’s annual campaign—running until January 4, 2021—aims to get more kids off the sidelines, into the game, and experience the gift of sport.

“Organized sport provides our children with so many benefits. We know it can help them be healthier, but it can also help them with things like their education and social development,” says Jamie Ferguson, Chair of KidSport. “In essence, sport can provide our children with a head start on life. At KidSport we believe every child deserves that chance. Please give to our Give the Gift of Sport campaign and help make more head starts happen.”

The power of sport is in how it shapes us in those special moments – in the memories cherished today and stories told tomorrow. It nurtures our growth and strengthens our communities. “Sport has been the driving factor in shaping who I am, it has taught me all sorts of life skills and gave me the confidence to set goals and dream big when I was a kid,” adds Canadian race walker and Olympian Evan Dunfee. “KidSport believes that every child should have that same opportunity and help remove the financial barriers to make that happen.”

Since its creation in 1993, KidSport has disbursed over $84M and helped over 930,000 kids from coast to coast to coast receive grants and sport introduction programming. Bryan Ezako, KidSport Canada National Manager says that now more than ever, kids need sport! “Not only for the thrill of the game, but to help strengthen their mental and emotional health.” Families are facing financial strains like never before, “so we need to work together to ensure all kids get to experience the joys of being part of a team,” Ezako adds.

This year, by giving the gift of sport that you received as a kid, you can help create lasting memories and fill the gap for other kids who want to play. Help bring the power of sport Full Circle and Give the Gift of Sport at KidSport.ca/GiftofSport where personal, corporate or tribute donations can be directed to any of KidSport’s 166 community chapters.

About KidSport:
KidSport is a national not-for-profit organization that helps remove financial barriers that prevent kids from playing sport by providing assistance for registration fees and sport equipment to children aged 18 and under. Through a confidential application process grants are given so they can play a season of sport. Learn more about KidSport and join the holiday conversation on Twitter @KidSport and #GiftofSport, Facebook.com/KidSportCanada, Instagram.com/kidsport.canada or online at KidSport.ca/GiftofSport.

For more information:
Bryan Ezako
Manager, KidSport
[email protected]
204.925.5914


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GT’s Synergy Collaborates With High-fashion Photographer, Yu Tsai On First National Print Ad Campaign

LOS ANGELES, Nov. 20, 2020 /PRNewswire/ — GT’s Synergy, the world’s most beloved and sought-after Kombucha brand, has initiated its first-ever national print ad campaign in creative collaboration with legendary fashion photographer, Yu Tsai. The national print ad campaign celebrates the brand’s fall message, Rooted In Nature, just launched in October and reiterates the importance of Nature’s gifts for both body and mind.

GT's Synergy

“In everything we do, we hope to inspire consumers to re-establish their connection to nature.”

GT’s Rooted In Nature print ad campaign can be seen in top national publications like Health Magazine, Harper’s Bazaar, Vanity Fair, GQ, Esquire, and many more, as well as the coveted PEOPLE Magazine “Sexiest Man Alive” Issue 2020, hitting stands today. The creative tone for the ads is centered around connecting to Mother Nature. The earthy, bold colors featured in the photography mirror the flavors of the fall Kombucha line as Yu Tsai’s fashion-geared eye captures how we connect with the natural world during the changing seasons. Since the campaign’s launch in early October, GT’s has driven 8.5% growth and seven-digit dollar contribution to the Kombucha category YTD (SPINS).

“In everything we do, we hope to inspire consumers to re-establish their connection to nature – from fueling their bodies with raw, organic, living foods, to nourishing their mind and spirit with Mother Nature’s serenity,” said GT Dave, Founder and CEO of GT’s Living Foods. “That’s why it’s so important for us to convey through creative design and visual expression the profound energy and healing qualities only She can provide to us.”

“We are honored to have Yu Tsai’s eye and direction bring our vision to life in a way that is fashionable, inspired, and completely rooted in nature.”

Yu Tsai’s work has been featured on the covers of Vogue, Teen Vogue, InStyle, GQ, Esquire, Harper’s Bazaar, Sports Illustrated Swimsuit Issue, and much more. Yu Tsai is also known for his roles as creative director and judge on both America’s Next Top Model and Asia’s Next Top Model, bringing his unique approach and creative mind to the table as a curator of all things naturally beautiful.

“Advertising and photography can serve as an important tool in spreading awareness and helping to inspire people, which we need now more than ever,” says Yu Tsai. “I am thrilled to be able to collaborate and create with GT’s on this campaign that delivers such a powerful message through the beauty of Mother Nature.”

The Rooted In Nature campaign spotlights GT’s roots-centric flavors, Heart Beet, Tantric Turmeric, and #1 best-seller Gingerade. For more information on GT’s Synergy raw kombucha and the Rooted In Nature campaign, please visit: www.GTsLivingFoods.com/rooted and follow along on social media: @GTsKombucha. 

About GT’s Living Foods:
We believe that Mother Nature is the World’s greatest healer. Since 1995, GT’s Living Foods has revolutionized how people think and feel about Kombucha and fermented foods in

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Associa Hawaii Helps Provide Holiday Dinners to Deserving Families With Gift of Love Campaign

Honolulu, HI, Nov. 19, 2020 (GLOBE NEWSWIRE) — Associa Hawaii is excited to announce the start of its annual “Gift of Love” campaign to help raise money to sponsor fully prepared holiday dinners and provide gift cards for less fortunate families in Hawaii. 

This holiday season, Associa Hawaii is committed to raising funds for Oahu’s families in need. Donations raised through the Gift of Love campaign will be used to purchase fully cooked turkey dinner, including sides and desserts. Meals and gift cards will be donated to deserving families who are selected by local nonprofit organizations. The meals will be distributed on December 22, 2020 by Associa Hawaii’s leadership team. 

“This annual giving event is a valued tradition for the Associa Hawaii team, our sponsors, and the community,” stated Pauli Wong, Associa Hawaii president. “We look forward to this campaign each year, but this year especially, because it helps provide deserving families in our community with Christmas dinner. Along with our donors, we value the chance to positively impact our community by embracing this opportunity to give back in a time of need.”

Please join in the spirit of giving and help bring cheer to deserving families of Hawaii. If you would like additional information or are interested in becoming a donor, please contact Senator Michelle Kidani at [email protected]  

With more than 200 branch offices across North America, Associa delivers unsurpassed management and lifestyle services to nearly five million residents worldwide. Our 10,000+ team members lead the industry with unrivaled education, expertise and trailblazing innovation. For more than 40 years, Associa has provided solutions designed to help communities achieve their vision. To learn more, visit www.associaonline.com. 

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