Holiday 2020 Fashion Campaigns – All The Best Holiday 2020 Fashion Advertisements

megan thee stallion holiday campaign

© 2020 Christelle de Castro

In a year as turbulent as 2020, there’s a reason fashion designers are looking towards the holidays to provide inspiration. The holiday 2020 campaigns are here, celebrating the spirit of connection during peak cozy season. Coach unveiled its “Holiday Is Where You Find It” campaign, starring the families of J.Lo and Michael B. Jordan. Gucci paid homage to the office Christmas party with a ’90s-set spread. Meanwhile, Kate Spade depicted a festive dinner gathering we’ve all been dreaming of.

Click through to see all the season’s best campaigns, here.

© 2020 Christelle de Castro

© 2020 Christelle de Castro

Justin Chung and Ryan Duffin

Justin Chung and Ryan Duffin

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Pandemic takes center stage in holiday shopping ad campaigns

By Sheila Dang



a piece of luggage: A woman stands next to a Lexus vehicle with a red bow


© Reuters/LEXUS
A woman stands next to a Lexus vehicle with a red bow

(Reuters) – After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month.

U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe.



a car parked on the side of a road: A young woman in a cap and gown waves from her driveway as a Lexus vehicle drives by


© Reuters/LEXUS
A young woman in a cap and gown waves from her driveway as a Lexus vehicle drives by

As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi.

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Carmaker Lexus’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders.

New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign.

“We wanted to make sure we weren’t showing large gatherings of people,” said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota Motor Corp . “But it’s nice to have a live interaction, and that can happen when you’re safe in the car and waving from the driveway.”

Staying connected during the pandemic is the message behind ads for the department store Macy’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century.

At a time when flying home or hosting big family gatherings can be dangerous, Macy’s Inc is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy’s chief customer officer Rich Lennox. A similar theme underpins Etsy’s commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

“You’re supposed to hug it when you can’t see us,” her grandson said over a video call while holding up the drawing.

PANDEMIC ADJUSTMENTS

Apparel retailer H&M has taken the pandemic-themed ad campaign a step further by changing how commercials are produced in keeping with the times.

The company will lean on influencers working from home to create content, and plans to provide them with

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Donald Trump continues bizarre appeals to suburban women as he campaigns in Covid hotspots

If President Donald Trump loses his reelection bid in November, it will be in part because of his fundamental misunderstanding of the beliefs of “suburban women,” whom he has tried to win back with a series of bizarre and racist appeals that seem more targeted to a stereotype from the 1950s and 1960s than the American women who actually live in those areas today.



a man wearing a suit and tie: President Donald Trump speaks during a campaign rally at Southern Wisconsin Regional Airport, Saturday, Oct. 17, 2020, in Janesville, Wis. (AP Photo/Alex Brandon)


© Alex Brandon/AP
President Donald Trump speaks during a campaign rally at Southern Wisconsin Regional Airport, Saturday, Oct. 17, 2020, in Janesville, Wis. (AP Photo/Alex Brandon)

Many of the female voters who have abandoned Trump recoil from his divisive language and disapprove of both his handling of race relations and the pandemic. But he has tried to convince them to support him through a campaign of fear and xenophobia, with claims about the Democratic agenda that plunge deep into the realm of the ridiculous and would be believed only by the most naïve, low-information voters.

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His speech Saturday night in Michigan exemplified those political miscalculations when it comes to women he has referred to as the “suburban housewives of America” as he tried to create fear about crime from immigrants and argued that Joe Biden will upend life in the suburbs by putting public housing projects in the middle of leafy neighborhoods — a reference to an Obama-era housing regulation aimed at ending segregation.

“Would you like a nice low-income housing project next to your suburban beautiful ranch style house? Generally speaking, no,” Trump said in Muskegon. “I saved your suburbs — women — suburban women, you’re supposed to love Trump,” he said.

The President went on to make the ludicrous claim that Biden and Democrats want to overwhelm Michigan neighborhoods with refugees from Syria, Somalia and Yemen, and “poorly vetted migrants from jihadist regions.”

Continuing his long-standing pattern of mocking women he perceives as opponents in sexist or misogynistic language — a tactic that does not go over well with women in either party — Trump attacked Democratic Gov. Michigan Gretchen Whitmer during the same rally, along with his 2016 opponent Hillary Clinton, and NBC’s Savannah Guthrie, who moderated his Thursday night town hall.

Trump accused Whitmer, whom he has previously called “a dictator,” of unnecessarily locking down her state as she fought the pandemic. That led his crowd to break into a chant of “Lock her up!” a little more than a week after federal authorities revealed a plot by extremists to kidnap Whitmer and overthrow the government.

Rather than condemning the derailed plot — which led to terrorism, conspiracy and weapons charges against more than a dozen men — or discouraging that kind of divisive language, Trump essentially endorsed the cheer with his authoritarian rhetoric about jailing his political opponents by adding Clinton and the Biden family into the mix.

“Lock them all up,” Trump replied to the crowd.

He complained that Whitmer said publicly that his refusal to denounce White supremacists, extremists and hate groups has emboldened activists like those

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