Despite ten years at the helm of one of the biggest fashion magazines, Vogue Paris, former editor-in-chief Carine Roitfeld reveals that she feels more at home in the world of beauty. Eight years in the making, her namesake perfume brand, Carine Roitfeld Parfums, launched last year with the 7 Lovers collection, and of course, the lineup is just as chic as you might expect. Inspired by Carine’s great loves and her favourite cities, including Paris, London and New York to name a few, the brand has already amassed countless 5-star reviews and gained fans in celebrities, influencers and beauty editors worldwide.
“Making perfume is more me than anything else; much more me than a fashion story,” Carine told Refinery29 over Zoom. Rather fittingly, Carine launched the brand onto Harrods, Net-A-Porter and her own website, but her big dream is to sell in Walmart. “I have given a lot of myself to this brand and I think that in thirty years of doing fashion, launching perfume has been the most honest thing I’ve ever done,” Carine said. “I didn’t have anyone to please and I want it to be accessible for a lot of people. That is my goal.”
From cannabis to coffee, the collection veers away from the usual sickly sweet celebrity offerings. Instead, each scent is unique with a timeless, Chanel-esque quality. “Perfume has the same ingredients for everyone,” said Carine, who refers to her brand as genderless. “It’s a question of taste at the end of everything,” she added. It isn’t just perfume Carine is well versed in, though. Ahead, she talks all things beauty, including the secret ingredients to acing accidentally perfect French hair and makeup, and the biggest beauty trends emerging from Paris right now.
The key to nailing the effortless French girl aesthetic is simple
“When you go to a fashion show in New York, there is a big difference between a French editor and an American editor,” said Carine. “The American editor will look perfect. The hair, the nails, everything is great. The French editor is a bit more cool, let’s say.” There’s less perfection and less everything, says Carine. “We use less foundation and less lipstick, because we don’t like to use a lot of product. It’s like fashion. We are very quiet in a way and we don’t like that people stare at us, whether that’s what we’re wearing or the colour of our hair.” According to Carine, everything should be invisible. “It’s not about the dress we’re wearing under a coat, it’s the coat itself,” said Carine. “It’s about tiny details and not over-showing anything immediately. That’s the French way. While it’s not really minimal, it’s not choosing a lot.”
Carine is even launching her own makeup, starting with just a handful of products. But unlike other beauty brands, busy colours won’t factor in. “I’m going to make my dream colours, mostly black,” said Carine, whose signature beauty look is bold brows and lashings of smoky, kohl liner. “I know