Get to know the designer behind the celeb-adored, cool and sustainable clothing brand, Aya Muse

Aya Muse is shaking up the sustainable fashion industry. 

Founded by Tina Rodiou, the Los Angeles-based brand launched two years ago with a line of biker shorts.

It has since become a go-to for ethical knitwear and contemporary women’s pieces for celebs like Dua Lipa, Kendall Jenner, Kaia Gerber and Emily Ratajkowski. 

FEMAIL chats with Tina about her unique designs and what’s next for the brand.

Trailblazer: Aya Muse is shaking up the sustainable fashion industry. Founded by Tina Rodiou, the Los Angeles-based brand launched two years ago with a line of biker shorts

Trailblazer: Aya Muse is shaking up the sustainable fashion industry. Founded by Tina Rodiou, the Los Angeles-based brand launched two years ago with a line of biker shorts

Hot mama: Emily Ratajkowski debuted her baby bump in an Aya Muse spring 2021 design

Hot mama: Emily Ratajkowski debuted her baby bump in an Aya Muse spring 2021 design

The name Aya (Japanese for beautiful) and Muse (Greek for inspiration) means beautiful inspiration, and this philosophy is carried on from collection to collection.

The label aims to create pieces that help women feel like a slightly cooler version of themselves. 

‘I think we bridge the gap between being minimalistic and sexy,’ said Tina.

‘Everyone loves looking like their best self but also looking effortless whilst doing so.’

A stylish solution for the modern day woman, Aya Muse is an eco-friendly label with the Hadid sisters,  Kourtney Kardashian, Elsa Hosk, and more celebs as fans.

Eco: 'All our packaging is biodegradable corn starch. Our factories are single-use plastic free and we produce mostly everything on pre-order so we don’t have waste'

Eco: ‘All our packaging is biodegradable corn starch. Our factories are single-use plastic free and we produce mostly everything on pre-order so we don’t have waste’

Mirror, Mirror on the wall: Kendall Jenner showed off her toned tummy in a cropped cardigan from Aya Muse's collab with celeb-stylist Dani Michelle

Mirror, Mirror on the wall: Kendall Jenner showed off her toned tummy in a cropped cardigan from Aya Muse’s collab with celeb-stylist Dani Michelle

Staple: Aya Muse launched with biker shorts. 'We made one product in many colors to get our name out there. Since then we have been able to develop our true brand identity'

Staple: Aya Muse launched with biker shorts. ‘We made one product in many colors to get our name out there. Since then we have been able to develop our true brand identity’

Sustainability is becoming more and more important to the brand.

‘We all need to our part and contribute as best we can to making a change,’ shared Tina.

‘We started off without a focus on sustainability and have since changed our brand ethos through the design process. 

‘We still have a lot to learn and are constantly trying to improve our practices but we use a lot of recycled fabrics and recycled yarns for our knits.

‘All our packaging is biodegradable corn starch. Our factories are single-use plastic free and we produce mostly everything on pre-order so we don’t have waste.’

The line is designed in Los Angeles, and made in eco-friendly small factories in China and Italy.

Comfy and cool: The label's knitwear has become one of their most popular categories, as seen on Khloe Kardashian

Comfy and cool: The label’s knitwear has become one of their most popular categories, as seen on Khloe Kardashian

Aya Muse launched with biker shorts.

‘We made one product in many colors to get our name out there. Since then we have been able to develop our true brand identity.’

The label’s knitwear has become one of their most popular categories.

Emily Ratajkowski debuted her baby bump in an Aya Muse spring 2021 design.

Far from traditional maternity wear, the body-hugging dress featured a side cut-out with a built-in exposed thong. 

This season, the label collaborated

Read more