HONG KONG, Nov. 24, 2020 /PRNewswire/ — In this time of great upheaval, it is critical to keep thinking forward. Cosmoprof Asia is pleased to present the latest CosmoTrends report curated by renowned global beauty trend forecasting agency BEAUTYSTREAMS. Products that made it to this online report are selected from exhibitors of Cosmoprof Asia Digital Week 2020 due to their unique innovations and features that are able to meet people’s skincare and beauty needs.
During the pandemic when travel is limited, the CosmoTrends report provides a vital perspective on the beauty market and is truly a must-have for all in the industry. For the full CosmoTrends report featuring 21 shortlisted products, please visit: https://digital-week.cosmoprof-asia.com/en-us/Events/CosmoTrends
This year, six major trends take centre stage. They are: SELF-CARE TECH, LOCAL TREASURES, HYPER-HYGIENIC, SEAL OF SCIENCE, NATURE’S POTIONS and MASK FRIENDLY BEAUTY.
This section is all about devices that contribute to the rise of DIY beauty. With more time spent at home, consumers are indulging in, and mastering, beauty treatments enhanced by the latest augmented reality (AR) and artificial intelligence (AI) technologies, including devices complemented by virtual consultations and personalised data.
The A.I Vibration Therapy by Waveon (South Korea) features AI-enabled vibration massage with multi-functions, including vibration, galvanic, cooling, heating, and LED therapy, to deliver moisture and nutrients deep into the skin. Users can carry out their entire skin care routine with it, from cleansing to prepping the skin, reducing pore size and preventing moisture loss.
Meanwhile, the AR Beauty Mirror Solution by Frontis (South Korea) allows consumers to consult for skin problems and obtain recommendations on skincare products via skin analysis, AR and AI chatbot; while the Laser Hair Growth Comb by Zhongshan Cenci Intelligent Technology Co., Ltd. (Mainland China) uses high frequency vibration to massage the scalp and infrared light to promote hair growth.
LOCAL TREASURES features ingredients and products unique to particular regions and bearing certifications attesting to their authenticity, in support of local economies and celebrating uniqueness globally.
Developed by an award-winning scientist, the Waphyto Regena Toner bySt. Louis International, Inc. (Japan) is a rich moisturising lotion made from five natural ingredients, namely mulberry, Japanese calendula, gotu kola, mugwort and horsetail, grown in the Mikawa region in Central Japan. Meanwhile, the Luxom collection by OMECS Cosmetic & Surgery (Italy) effectively revitalises and purifies the skin, thanks to its hero ingredient, the Sicilian saffron flower.
Say hello to silky smooth hair with KH Bio Gentle Shampoo by SOCO (Italy) which contains pomegranate centrifugate rich in vitamins, polyphenols and antioxidants.
Physio Natura Perse – Breast Emulgel by PDT Cosmetici (Italy) is designed to improve breast tone and volume with a formula that contains hexapeptide-38, cyclodextrins, and African Kigella extract which protects capillaries, improves microcirculation and prevents skin sagging.
This year, brands are taking hygiene to the next level of sophistication through innovative products that do more than simply