Prince Charles’s Fashion Line Is So Expensive Critics Say He’s ‘Out of Touch With Reality’

When it comes to the outfits that they wear, the royals seem to spare no expense. No matter their rank within the British Monarchy, each one of them always seems to be impeccably dressed at all times.

Prince Charles, the oldest son of Queen Elizabeth, has been in the public eye since the day that he was born, and he always dresses to impress. Fans never really see him in anything less than perfect clothing, even during more casual engagements.

Over the years, has worn a number of amazing suits, full military attire, and even kilts. Even dressed down, Hello! Magazine can report that Prince Charles has always looked perfectly put together, whether it be in stylish chino pants and a button-down shirt, or dressed for a polo match.

With such a great fashion sense, one of the future king’s latest ventures is really no surprise: a fashion line.

Prince Charles is the future king

So, who, exactly, is Charles, the Prince of Wales? He currently is first in line to the British throne, meaning that upon the death of the current monarch, Queen Elizabeth, he will immediately take over as king. According to Town & Country, the prince is married to his second wife, Camilla Parker-Bowles, after having been famously married to Princess Diana.

The late Princess Diana was the mother of his two sons, Prince William, who is in line for the throne directly after his father, and Prince Harry, who recently moved to LA with his wife, Meghan, Duchess of Sussex, to begin a life independent of royal duties. Prince Charles has been famous for years due to his extensive charity work, carrying out duties on behalf of the queen, and of course, preparing to take over as the ruling monarch of Great Britain.

The Prince of Wales’ new sustainable fashion line

Prince Charles
Prince Charles | Tim Rooke – WPA Pool/Getty Images

Over the course of several decades, the future king has done so many wonderful things that it is almost hard to keep count. One of the latest journeys that he has embarked upon is creating a new fashion line that is royally stylish, to say the least.

What does it consist of? Fox News reports that it is for both men and women, and features pieces starting at $475. The Prince’s Foundation team, along with Yoox Net-A-Porter, launched the collection called Modern Artisan project, and all profits go to a program that assists designers with ongoing training for textile skills.

What do the critics have to say?

RELATED: Prince Charles’ New Clothing Line Is Wildly Expensive — And Includes a $1,500 Jacket

Those who are interested in dressing like royalty will

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Prince Charles’s Foundation Launches Yoox Net-a-Porter Collaboration

Nestled amid 2,000 acres of Scottish countryside sits Dumfries House, an 18th century estate complete with a walled garden straight out of an Austen heroine’s dreams. It’s been home to generations of earls, but lately it’s hosted a very different set of tenants: students from Italy’s architecture, design, and engineering school Politecnico di Milano.

dumfries house, where the collection was made
Dumfries House, where the collection was made.


Jumpsuit, $1,095, Trench coat, $1,495, Turtleneck, $475, Culottes, $850


They’ve come together with British graduate artisans to create the Modern Artisan Project, a fashion collaboration between Prince Charles’ educational charity The Prince’s Foundation and Yoox Net-a-Porter (YNAP). While it might seem like an unlikely pairing, Yoox founder and YNAP Chairman and CEO Federico Marchetti says he and the prince bonded over a shared interest in conservation. Prince Charles “started talking about the effects of plastic in 1969, the year I was born!” Marchetti marvels. “He also has an incredible passion for the world of fashion. It has been inspiring to see these two interests come together, and to watch the students engage with him and present their work in progress.”

The project participants schooled one another on traditional Italian and British tailoring techniques, with a modern emphasis on eco-friendly production. “We in the fashion industry know how much it needs to change, and COVID has heightened that for most people,” says Jacqueline Farrell, education director for The Prince’s Foundation at Dumfries House. The thinking was, “If you make heritage pieces, people won’t throw them away.”

prince charles net a porter collaboration
British Modern Artisan Nicole Christie working on the collection in the Dumfries House Textiles Training Centre.

Mike Wilkinson

prince charles net a porter collaboration
Mood boards for the collection.

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Out now, the collection, as Italian student Francesca Galloni puts it, is sustainable on all levels: “environmentally, socially, and economically.” The designs were informed by five years’ worth of customer data—a tactic to reduce waste by ensuring that each item is something the customer actually wants to buy. The minds behind the project also want to sustain the tradition of craftsmanship in both countries. “Once our artisans have these skills, they have them for life,” Farrell says. She points to the aging workforce in the UK and the decline in craftsmanship training for young people all over the world. For UK artisan Nicole Christie, “it’s about educating our generation, [so] we can then teach the next generation about sustainability.”

prince charles net a porter collaboration
The collection includes men’s and women’s looks.


prince charles net a porter collaboration
More looks from the collection.


And no one has been more supportive than Prince Charles. “Throughout the process, HRH The Prince of Wales and I have shared communications about the project,” Marchetti says. “He has been very curious about the final result of this ‘new form of fashion.’ When we announced the

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Prince Charles’s Foundation and Yoox Net-a-Porter Unveil a Sustainable Fashion Capsule

When we hear the word artisan, we tend to think of the past, or maybe of a far-away place where people still make things with their hands. The suggestion is of something humble, crafty, and not entirely relevant to our digital age. In reality, a lot of artisanal work is incredibly complex and high-tech, and it’s more relevant than ever as fashion makes sustainability a bigger priority. The conversation around climate change and responsible fashion has re-centered the voices of artisans and indigenous people, whose traditional practices and ideologies were “eco-friendly” before it was even a concept.

That’s something Prince Charles was thinking about back in 1986 when he launched The Princes Foundation, an initiative to support Scotland’s heritage traditions, from its signature knitwear and tartan to architecture, design, and horticulture. In an interview in British Vogue’s December issue, he spoke of his own longstanding commitment to sustainability: “I’m one of those people who hate throwing anything away. Hence, I’d rather have them maintained, even patched if necessary, than to abandon them… I can’t bear any waste, including food waste; I’d much rather find another use. Which is why I’ve been going on for so long about the need for a circular economy, rather than a linear one where you just make, take, and throw away—which is a tragedy, because inevitably we over-exploit natural resources that are rapidly depleting.”

A few years ago, the Prince Charles met Yoox Net-a-Porter’s CEO Federico Marchetti, who calls the prince an “inspiration” throughout his own sustainability journey. “He was already talking about the effects of plastic in 1969, the year I was born!” he tells Vogue. In 2019, Marchetti and Prince Charles announced a first-of-its-kind collaboration, bringing artisans and students in Italy and Britain together to design and manufacture a sustainable fashion collection. “Our aim was to empower the artisans of tomorrow by marrying the ancient profession of craftsmanship with contemporary technology and data-driven insights,” Marchetti says. “It has been truly inspiring and quite remarkable to see how our trainee artisans have developed their technical skill sets over the course of the program. They have wholeheartedly embraced the aims of the project, fusing heritage artisanal skills with contemporary technologies, committing to sustainability, and working together across borders.”

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Prince Charles’s Reveals Commitment To Sustainable Fashion In ‘Vogue’ Interview

The Prince of Wales has long championed wildlife conservation and safeguarding the environment, but his thoughts on the importance of sustainability when it comes to fashion have remained less publicised. Until now. In a new interview, Prince Charles’s has spoken about his lifelong commitment to sustainable fashion and his latest, fashionable endeavour.

Prince Charles isn’t launching into a career in fashion just yet, but his foundation, The Prince’s Trust, has co-founded a training programme with Net-a-Porter called The Modern Artisan. Enlisting students and recent graduates of the fashion industry, The Modern Artisan is preparing to launch “a sustainable luxury capsule collection” on Nov. 12, with sustainability at its core. “It’s critical that we address the whole issue around how we produce clothes,” the Prince told British Vogue’s editor-in-chief Edward Enninful in the December issue interview.

Describing his style mantra as “buy once, buy well,” Prince Charles also gave us a rare insight into his fashion carbon footprint, explaining how he hates throwing things away. “I’d rather have them maintained, even patched if necessary than abandon them,” he explained. Enninful provides an example through the suit he wore to the Duke and Duchess of Sussex’s wedding, which reportedly dates back to 1984. “I’m lucky because I can find marvellous people who are brilliant makers of the things that I appreciate,” explains Prince Charles, “and because of that, I try to keep them going for longer.”

“I happen to be one of those people who’d get shoes – or any item of clothing – repaired if I can,” carried on the Prince, “rather than just throw it away.” He even reminisced about his childhood and taking his shoes “down to the cobbler in Scotland” and watch on in fascination as the cobbler got to work, “rip[ping] off the soles off and then put new soles on.”

Speaking about the new fashion collection by The Modern Artisan trainees – called Yoox Net-a-Porter for The Prince’s Foundation – he said: “I felt very proud indeed of what they’ve been able to produce. There are some very beautiful pieces, and I will be interested to see how this collection goes and what the reaction is.”

The Prince of Wales also reflected on lockdown, the “new normal”, and his hopes for the future. “I rather hope it will accelerate awareness of what we need to do in order to rescue our world from disaster. We need to understand that nature and everything on this planet is interconnected; you cannot do one thing without having an impact somewhere else. We need to put nature back at the centre of everything we do in a circular bio-economy. Species are becoming extinct at a rapid rate. We can’t go on like this, but there are solutions, we just need to act – and now.”

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‘The Crown’ Won’t Depict Princess Diana and Prince Charles’s Royal Wedding in Full


On July 29, 1981, 750 million people gathered to watch the nuptials of Prince Charles and Diana Spencer. But come November 15, 2020, you can expect a few edits to the royal wedding for The Crown‘s fourth season. A new cover story with Town & Country confirms the widely-watched ceremony will not be recreated in its entirety.

“While the union was one of the most watched events of its time, it’s one major moment that’s not recreated in the upcoming fourth season of The Crown,” Town & Country reports. However, the big day still plays a role in the season, and Netflix already teased footage of its replica of Lady Di’s 25-foot wedding gown. In both the date announcement video and teaser trailer for The Crown season 4, Emma Corrin, who plays Diana, can be seen in a recreation of David and Elizabeth Emanuel’s dress. Last month, Corrin spoke to British Vogue about what it was like to wear a replica. “The Emanuels, who designed the original, gave us the patterns, and then it was made for me,” Corrin said of the gown. “We were filming the scene when you first see her in the wedding dress—I think it was Lancaster House in London—and I had a team of about 10 people helping me put it on, because it’s massive. I walked out and everyone went completely silent. More than anything else I wear in the series, it’s so…It’s her.”

Photo credit: Princess Diana Archive - Getty Images
Photo credit: Princess Diana Archive – Getty Images

For those who stayed awake in the early hours to watch the 1981 celebration, it’s an unforgettable pop culture moment. “I must have just been transfixed by the news coverage and, of course, Diana’s superlatively poufy gown, which was tailor-made for maximum appeal to dramatic little girls,” Go Fug Yourself writer Jessica Morgan told T&C.

Her colleague Heather Cocks added, “My earliest memory of the wedding—and specifically the Dress—was being about six and poring over our Chuck & Di coffee table book. My dad also bought a wastebasket that had the engagement photo printed on it. It still sits in my mom’s guest bathroom.”

The couple’s wedding is also invoked in voiceover for The Crown‘s first trailer. Words actually read by the Archbishop of Canterbury at their nuptials can be heard:

Here is the stuff of which fairytales are made—a prince and princess on their wedding day. But fairytales usually end, at this point, with the simple phrase: ‘They lived happily ever after.’ As husband and wife live out their vows, loving and cherishing one another, sharing life’s splendors and miseries, achievements and setbacks, they will be transformed in the process. Our faith sees the wedding day not as the place of arrival but the place where the adventure really begins.

It’s a passage that, in some ways, predicts the pair’s divorce amid infidelity and the pressures of public life. Corrin has spoken about Diana’s journey from naive teenager to languishing, if legendary, figure.

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