PSYKHE Uses AI to Recommend Luxury Clothing Brands on Cheddar

Algorithms seem to be dictating just about every facet of life these days, including what you pick out of your closet, and online-shopping platform, PSYKHE, is using a program of psychological profiling to create style recommendations.

When customers sign up, they are instructed to take the big five personality test, assessing personal preferences, which creates the profile.

“So essentially, the big five is the most robust and respected model in psychology. You end up essentially, from 1 to 100 in each of these five scales, resulting in a really specific composite score,” Anabel Maldonado, PSYKHE founder and CEO, told cheddar. 

Once a customer has completed the test, they can explore their specially curated shopping experience. Over time, the algorithm will improve at making selections that best suit your personality, Maldonado added. 

While concerns have grown over the years regarding human bias entering these kinds of algorithms, Maldonado explained that a somewhat diverse staff worked on the initial training set for the artificial intelligence and that the system’s ability to learn shopping tendencies over time can hopefully ensure that a diverse customer base is being served.

She also said that the system’s ability to track dislikes or rejected suggestions is “almost as valuable, if not more,” than understanding what a customer does like because a wider variety of options are available.

“Currently the status-quo is that you look at dwell time, and clicks, and purchase history. We don’t really feel that works as well, especially purchase history,” Maldonado noted.

PSYKHE looks to avoid repetitive suggestions or similar recommendations that have already been purchased, according to the CEO. And, while PSYKHE is just the latest venture for Maldonado, she plans to expand the brand beyond clothing, using the same artificial intelligence.

“The interesting thing is the relationships between your big five scores and your preferences, health outcomes, behavior, music preference, really a variety of things is what makes the technology so valuable,” she said.

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Fakespot on Mission to Protect Consumers During Historic Online Shopping Season on Cheddar

This year’s Cyber Monday was historic. With holiday shoppers spending close to $11 billion, the U.S. set a record for its largest internet shopping day ever, according to Adobe Analytics data. But how do these shoppers know what they’re purchasing is the real deal? Enter Fakespot, a platform that just raised $4 million dollars to help consumers protect themselves from e-commerce scams in real-time on leading online marketplaces such as Amazon, Walmart, and Shopify sites.  

“There’s not many people in the corner that are protecting consumers from e-commerce scams. They’re everywhere,” said Saoud Khalifah, co-founder and CEO of Fakespot. “We’re really excited to protect the consumers from these scams.”

The startup’s mission is to bring trust and transparency to the Internet, starting with e-commerce. Fakespot is doing this by utilizing proprietary AI and machine learning to analyze critical data points including reviews, third-party sellers, and reputation data. Khalifah adds, “We’ve amassed over eight billion reviews. Just to give you a comparison, Tripadvisor has over 800 million reviews. So we utilize this huge dataset for our supervised training, for our artificial intelligence, and it makes us better and [puts] us 10 steps ahead of all the fraudsters.” 

Consumers can install Fakespot through a Google Chrome extension. Then, in real-time, online shoppers will be notified whether the reviews they are reading are real or fake. “If you’re browsing Amazon.com, we will, in real-time, show grades from an A to an F, meaning you can trust the reviews that you’re reading, or you can move to the next product if the grade is an F,” according to Khalifah. “We also detect fake sellers and counterfeits, and many other issues that are now plaguing e-commerce.”

One e-commerce giant that Fakespot is ready to deploy its newest technology on is Shopify. “We will be detecting fake stores, hack stores, [and] stores that will siphon off your private information, which is a [bigger] problem than most people know … we’re looking to encapsulate the whole e-commerce market with our protective services,” he said.

As online shopping continues to become more and more popular with shoppers, especially during the coronavirus pandemic, Fakespot is taking pride in its new and innovative platform. “We’re one of the first pioneers in this space for consumer technology and the protection of people on fraud. There’s not many companies in this space,” Khalifah says. “This industry’s very nascent and we have a lot of potential here. And the market is just growing.”

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10 Cool Gadget Gift Ideas Under $50 on Cheddar

Cheddar is partnering with StackCommerce to bring you the Cheddar Shop. This article doesn’t constitute editorial endorsement, and we earn a portion of all sales.

Holiday shopping can be overwhelming, and this year’s been hard enough. Skip the stress and shop this roundup for deals on awesome accessories and techie toys — all under $50. From wireless devices to an illuminated bidet, there really is something for everyone on your list. 

QiStone2 Wireless Portable Charger

It may be compact, but the QiStone2 Wireless Portable Charger packs a punch. Charge up to two devices at a time with 8,000mAh of power wirelessly or through the speedy USB-C port.

QiStone2 Wireless Portable Charger – $29.99

EarFun Free True Wireless Earbuds

EarFun Free True Wireless Earbuds make a great gift, even for the most discerning recipient on your list. A 2020 CES Innovation Awards Honoree, the earbuds are designed for comfort and boast a 49-foot Bluetooth range. 

EarFun Free True Wireless Earbuds – $39.99

Apple Watch Wireless Charger Keychain

The Apple Watch Wireless Charger Keychain is so small you’ll forget it’s there — until your watch is on 1% battery. Reviewers call it a “lifesaver,” with five-star ratings for its 950mAh battery and portability.  

Apple Watch Wireless Charger Keychain – $19.99

SlimGlow: The World’s First Bidet Attachment Featuring a Night-Light

The SlimGlow bidet attachment turns any toilet into a hygienic spa and will only feel like a weird gift until the recipient calls to tell you how much they love it. Reviewers know what’s up: “Excellent product with an install that was a snap.”

SlimGlow: The World’s First Bidet Attachment Featuring a Night Light – $34.97

Jawzrsize® Facial Fitness: Total Transformation Kit

Give the gift of a chiseled jawline (or at least the tools to get one). Funded on Kickstarter and Indiegogo, the Jawzrsize® Facial Fitness Total Transformation Kit activates 57+ facial muscles, and with just 20 minutes of use a day, results can come fast. 

Jawzrsize® Facial Fitness: Total Transformation Kit – $42.99

TREBLAB HD7: Compact 360° HD Bluetooth Speaker

Pump up the holiday fun with the TREBLAB HD7 Bluetooth speaker. The sleek wireless streaming device boasts a 4.5-star rating on Amazon and is a favorite for its 25 hours of playtime and water-resistant design. 

TREBLAB HD7: Compact 360° HD Bluetooth Speaker – $49.99

VentiFresh ECO: Next Generation Odor Eliminator

Perfect for the pet lovers in your life, the VentiFresh ECO: Next Generation Odor Eliminator breaks down odors to purify and freshen the air. With over 388% funded on Indiegogo, the small, NASA-inspired design makes it a good fit for any room in the house. 

VentiFresh ECO: Next Generation Odor Eliminator – $44.99

High-Definition Monocular Telescope

The portable high-def monocular telescope is perfect for taking advantage of the extra time we’re all spending outside. It delivers 50×60 magnification and hooks up to mobile devices so you can take photos and videos from a distance.

High Definition Monocular Telescope – $34.97

Smart Watch Round Face Health Monitor & Activity Tracker

Gifting this health
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10 Epic Black Friday Deals on Apple Devices & Tech Accessories on Cheddar

Cheddar is partnering with StackCommerce to bring you the Cheddar Shop. This article doesn’t constitute editorial endorsement, and we earn a portion of all sales.

We’re always on the lookout for a great deal on the best in tech, and this Black Friday sale boasts some major discounts. From power banks and wireless headphones to iPads and iMacs, here are ten tech deals not to miss (they’re an extra 20% off for a limited time). 

NightStand for Apple Watch

Small but mighty, the NightStand for Apple Watch is loved as much for its form as its function. The minimal design of this wireless charger means you can set it up on your bedside table or desk without adding clutter. It locks to flat surfaces with suction, keeping your watch safe and secure. 

NightStand for Apple Watch – $14.99

ARMOR-X 2-in-1 Tablet Stand

Whether you’re cooking a new dish or mixing up a creative cocktail, it’s tough to follow a recipe when you’re juggling your tablet and your ingredients. Enter the ARMOR-X 2-in-1 Tablet Stand. The sturdy aluminum setup is adjustable and rotates 360 degrees, so you can get the most comfortable angle. 

ARMOR-X 2-in-1 Tablet Stand – $29.95

Podium-Style Charging Stand

Prop your tablet or smartphone up on the Podium-Style Charging Stand for an optimal viewing experience while your devices charge. Plus, you can charge two more devices simultaneously via USB ports. When you’re done, fold up this compact stand for easy storage. 

Podium-Style Charging Stand – $35.95

Merry Go Round Wireless Charger

Efficiency is the name of the game with the Merry Go Round Wireless Charger, complete with six USB ports and a Qi-enabled wireless charging pad. The charging hub features a skid-free bottom, so it’ll stay put on whatever surface you choose.

Merry Go Round Wireless Charger – $24.95

LifePowr A3 Portable Outlet

The LifePowr A3 Portable Outlet is perfect for those who want to charge a wide range of devices – fast. From laptops and phones to monitors and even amps, this lightweight portable outlet can power you up with a USB-C port, two USB-A ports, and an AC outlet. 

LifePowr A3 Portable Outlet – $184.99

Apple Magic Mouse 2 Bluetooth Rechargeable – Silver (Certified Refurbished)

If you’ve been considering getting a new mouse, don’t miss this deal on the Bluetooth-compatible Apple Magic Mouse 2. The rechargeable mouse eliminates the need for batteries, plus it boasts a better design for extra comfort and enhanced function. 

Apple Magic Mouse 2 Bluetooth Rechargeable – Silver (Certified Refurbished) – $54.99

Apple Watch Wireless Charger Keychain

Leave the cables at home and stay powered up on the go with the Apple Watch Wireless Charger Keychain. The compact design packs a punch and is compatible with all iWatch series, plus has four LED lights indicating charging status.

Apple Watch Wireless Charger Keychain – $19.99

Apple iPad Pro 9.7″ 128GB – Space Gray (Refurbished: Wi-Fi + 4G)

‘Tis the season to get a really good deal on that device you’ve been eyeing for
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Red Lobster to Sell Holiday Gift Boxes Filled with Cheddar Bay Biscuits

Red Lobster Seafood Co.

Red Lobster has your next cheesy Christmas gift covered.

The fast-casual company is making the holidays a little bit easier — and tastier — by offering their classic Cheddar Bay Biscuits in festive gift boxes beginning next week.

Customers can visit the Red Lobster website starting Nov. 16 to order a half-dozen Cheddar Bay Biscuits to Go in a limited-edition, festive gift box. The gift boxes will be available through the holiday season while supplies last.

For $1 extra, the restaurant will place six savory biscuits in a red box decorated with a white gift bow and holiday decorations.

RELATED: Red Lobster Is Now Selling Gluten-Free Cheddar Bay Biscuit Mix

According to the press release, the order can be placed by going to the Biscuits & Extras section of the online ordering page of the website.

“Whether you’re searching for a unique gift to give a loved one you can’t physically be with, or looking to reward yourself for finishing a tough year strong, our Cheddar Bay Biscuit gift boxes are guaranteed to serve up some much-needed warmth and comfort this holiday season,” Deanna Kotch, Red Lobster’s vice president of marketing, said in the release.

The biscuits can be picked up at a participating Red Lobster or customers can have the gift delivered straight to the recipient’s door through contactless delivery.

Once the gift boxes are sold out, biscuits can still be purchased at their normal price.

RELATED: The Best New Holiday Treats to Snack on This Season

Courtesy Red Lobster

Red Lobster & MTN DEW

Earlier this year, the chain unveiled another major innovation: a Mountain Dew margarita known as the “DEW-Garita.” PepsiCo and Red Lobster teamed up to revamp the seafood chain’s cocktail menu — and the first addition was the official Mountain Dew cocktail. It’s bright lime green and “pairs perfectly” with the iconic Cheddar Bay Biscuits, according to the press release.

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Red Lobster Is Giving Out Gift Boxes Of Cheddar Bay Biscuits Because Nothing Says ‘I Love You’ Like Carbs

Photo credit: Red Lobster
Photo credit: Red Lobster

From Delish

Gift giving can be hard, especially for the person in your life who seems to have everything. You can never go wrong with an edible gift, though, and Red Lobster is making holiday shopping so easy by offering their famous Cheddar Bay Biscuits in festive gift boxes starting next week.

From November 16 through the holiday season, you can head over to the Red Lobster online ordering landing page to purchase half a dozen Cheddar Bay Biscuits, and for just $1 extra, you can get them packaged in a gift box. Where available, you can order the biscuits for contactless delivery to your door or straight to your recipient’s door. You’ll be able to get a hold of this promotion on the Biscuits & Extras section of the online menu.

This isn’t the only timely offer Red Lobster is letting fans take advantage of for the holiday season; the chain is also selling Holiday Party Platters for to-go orders or delivery that will help you complete your food spread without the hassle of cooking, The party platters are available with popular menu items like Parrot Isle Jumbo Coconut Shrimp, Signature Shrimp Cocktail, and Walt’s Favorite Shrimp.

New menu items such as a chilled holiday platter that comes with shrimp, lobster, and crab meat with lemon and cocktail sauce and a shrimp lover’s platter that comes with Parrot Isle Jumbo Coconut Shrimp, Walt’s Favorite Shrimp, Crispy Shrimp, and piña colada sauce, cocktail sauce, and spicy Dragon sauce are also available, if you can believe it.

To see if these seasonal offers are available for delivery in your area, check out the Red Lobster website. Happy holidays to you, my friend!

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