PARK CITY, Utah, Oct. 29, 2020 /PRNewswire/ — Skullcandy Inc., the original lifestyle audio brand, announced today a partnership with Collina Strada, a New York-based ready-to-wear label created by designer Hillary Taymour. Available October 29th exclusively at Skullcandy.com, the collaboration includes two products — the Crusher Evo Headphones and the Indy Evo True Wireless Earbuds. Both pairs, featuring a colorful tie-dye style print designed by Taymour, was first featured in the Collina Strada A/W 2020 collection as models wearing the pieces bounced down a garden-themed runway.
More than just ready-to-wear, Collina Strada is a platform for social change and climate awareness through self-expression, reflection and sustainability. Through her fearless, youthful and even humorous designs, Taymor seeks to ask the question, “How can you be the best version of yourself today?” Past collections include themes of kindness—to one another and our world—as well as “Radical Transparency” and a “Low Carbon Diet.” This collaboration marks the brand’s first foray into technology.
For Hillary Taymour collaborating with Skullcandy was a natural choice: “As a personal advocate for environmentalism, counterculture and self-expression, it only made sense to partner with Skullcandy,” she said, “They are committed to climate change with their work with Protect our Winters and are supporters of an eclectic mix of emerging musical artists. Together with Skullcandy I’ve been able to infuse the unique Collina look into a rather utilitarian piece for an energized take on an everyday device.”
Similar to the eco-friendly and socially conscious fashion brand, Skullcandy has a long standing partnership with non-profit Protect Our Winters with climate change being an integral cause that the brand supports. Additionally, Skullcandy’s Mood Boost campaign supports mental health among Millennials and Gen Z through music, visual design partnerships and limited edition product drops. This limited edition drop is the first designer headphone within the Skullcandy portfolio of products.
“We loved the bold designs Hillary Taymour was able to create on our headphones and feature in her NYFW show earlier this year,” said Jessica Klodnicki, CMO of Skullcandy. “As our first venture into the world of fashion with such a talented designer as Hillary, we are excited to bring looks from the New York runway to our consumers as a leading audio lifestyle brand constantly evolving and pushing our own boundaries.”
This capsule collection features two premier products from Skullcandy.
Crusher Evo in an over the ear Headphone which delivers an unprecedented immersive audio experience — combining two notable audio advancements: an improved version of Skullcandy’s patented Sensory Haptic Bass and Personal Sound from Audiodo™, a progressive audio personalization technology enabled through the Skullcandy App.
The Sensory Haptic Bass feature has long been the defining attribute of the Crusher franchise and is widely recognized as the only audio experience of its kind. New Crusher Evo boasts a further refined version of the hallmark platform with more multi-dimensional haptic vibration patterns across a wider range of bass frequencies.